LTBP #149 - Mike Doehla: Growing His Online Nutrition Coaching Company to 20,000 Clients
Dec 18, 2018
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Mike Doehla, co-founder of StrongerU Nutrition, discusses his journey of starting and growing his online nutrition coaching company. He shares his insights on building strong client relationships, the importance of relatable content, and the significance of having a strong team. Check out their website for a free trial.
Customer service is crucial for building strong relationships and delivering a positive client experience.
Effective communication and availability are key aspects of successful coaching.
Building a strong community enhances the client experience and promotes long-term success in the fitness industry.
Deep dives
The Importance of Customer Service in the Fitness Industry
Customer service is a crucial skill set that every fitness professional should possess. The industry often neglects the importance of customer service, but it is essential for building strong relationships with clients and delivering a positive experience. Providing exceptional customer service helps clients feel valued and supported, which leads to better client results and client retention. Fitness professionals should prioritize customer service and focus on building genuine connections with their clients.
The Power of Good Communication and Availability
Effective communication and availability are key aspects of successful coaching. Being responsive and available to clients' needs shows that you care and are committed to helping them achieve their goals. Promptly answering questions and providing support creates a positive client experience and builds trust. Fitness professionals should aim to be accessible to their clients, whether through phone calls, emails, or online platforms, and prioritize clear and effective communication to encourage client success.
Creating a Supportive and Positive Community
Building a strong community is crucial in the fitness industry. Surrounding clients with like-minded individuals who share similar goals and experiences creates a supportive and positive environment. Fitness professionals should aim to foster a sense of community by facilitating connections among clients, encouraging engagement and support, and providing a platform for discussions and shared experiences. This community-building approach not only enhances the client experience but also helps with client retention and long-term success.
The Value of Consistency and Continuous Improvement
Consistency and continuous improvement are essential for long-term success in the fitness industry. Fitness professionals should strive for consistency in their coaching practices, delivering quality service and maintaining high standards. Additionally, embracing a mindset of continuous improvement allows fitness professionals to stay up-to-date with industry advancements, refine their coaching skills, and provide clients with the best possible support. By committing to consistency and growth, fitness professionals can ensure that they are always delivering value to their clients.
The Shift towards Quality Information and Education
The fitness industry is experiencing a shift towards the promotion of quality information and education. With access to vast amounts of information online, clients are becoming more discerning and expect coaches to provide evidence-based advice and strategies. Fitness professionals should prioritize ongoing education, staying informed on the latest research and developments in the field. By delivering accurate and reliable information, fitness professionals can establish themselves as trusted authorities in their niche and provide their clients with valuable knowledge for their fitness journeys.
In this episode, Stuart welcomes on Mike Doehla from StrongerU online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U Nutrition to working with over 20,000 clients.
Topics Covered
What Mike's background has been and how he started his company Stronger U.
Why his client successes were crucial to gaining some initial momentum.
How he grew to working with 350 active clients in his first year.
How Mike managed to effectively work with so many people.
How and why StrongerU use anytime contact with their clients.
What Mike thinks are the key things for long-term sustained weight loss.
How he's improved the way he creates relatable content on social media.
What he looks for in new nutrition coaches.
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