LTB Podcast

On today's episode, I talk to LTB's head honcho Chris Burgess, Mark Fisher from Mark Fisher Fitness and Business for Unicorns and Pete Dupuis from Petedupuis.com and Cressey Sports Performance about their experiences with public speaking. We cover what their first time on stage was like, how they prepare, dealing with nerves, audience engagement and much more. Timestamps: (02.30) - What each of the guests first professional public speaking appearances were like. (09.06) - Why speaking about subjects you truly care about and have experience with is so important. (11.35) - How Mark approaches preparation for his speaking engagements. (12.31) - Why Chris decided to get a public speaking coach. (19.46) - How Pete deals with nerves. (21.01) - How Mark deals with nerves. (26.17) - How Chris deals with nerves. (29.56) - Why being nervous is actually a compliment to your audience. (36.56) - Engagement and interaction tips. (45.31) - Why taking a class or getting a coach can be a huge help for improving public speaking. (46.26) - Why Pete studies the most-watched Ted talks as part of his preparation. Find Out More About The Guests: Mark Fisher Pete Dupuis Find Out More About LTB: Website Instagram Facebook

In today's episode, Stuart interviews Dr. John Berardi. John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world's largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. We cover creating a career in the fitness industry, work: life balance, growing your reputation, marketing and much much more. Timestamps: (2.27) What it's like for JB reflecting on the career he's had so far. (6.40) Has not having a 5/10 year plan meant he's struggled to fully commit himself to things? (10.01) How he balanced putting family first whilst also pushing on with the growth of Precision Nutrition. (27.00) Does he think you have to have a "grinding" phase to become successful? (35.18) How to make sense of the career direction you would like to go in. (46.00) The T-shaped learning model and how you can apply it to your career. (48.30) If we took away all of his connections and reputation, how he would he approach a career in health and fitness? (50.10) How to build a reputation. (1.08.40) How PN content machine works and why it probably doesn't apply to you. (1.13.25) Separating career from entrepreneurship (1.17.13) Where you can find out more about JB's work and get a free chapter from his new book coming out in November 2019. (1.20.46) The thinking aloud strategy and how it helped him create his book. Find Out More About LTB: Website Instagram Facebook Change Maker Book Discount Codes: Change Maker will be officially released on November 5th, 2019. But if you pre-order now, before its official release, you'll get one of the first copies, save 10%, and receive a special bonus package. Even more, you'll get the chance to win over $100,000 in free education from some of the best companies in the health and fitness industry. Here's how. STEP 1: PRE-ORDER CHANGE MAKER NOW AND SAVE 10% Pick your location and click the corresponding link to pre-order Change Maker. You'll automatically save 10%. USA: Click here to pre-order and save 10%https://www.amazon.com/Change-Maker-Passion-Powerful-Successful/dp/1948836556 Coupon code to use at checkout: 10GNCM CANADA: Click here to pre-order, save 10%, and get free intl shippinghttps://www.bookdepository.com/Change-Maker-John-Berardi/9781948836555Coupon code: none required INTERNATIONAL: Click here to pre-order, save 10%, and get free intl shippinghttps://www.bookdepository.com/Change-Maker-John-Berardi/9781948836555Coupon code: none required STEP 2: SEND YOUR RECEIPT, GET YOUR BONUSESOnce you pre-order Change Maker, send your receipt to bookreceipts@changemakeracademy.com. You'll get instant access to your bonus package which includes more than 50 templates, scripts, activities, worksheets, and summary pages to help you with your business, coaching, and reputation. STEP 3: SMILE AND GET READY TO ACCOMPLISH BIG THINGSWith Change Maker and Dr. Berardi's expert help, you'll learn how to create a successful career—on your own terms.

In today's episode, Stuart welcomes back on Dr. Brad Dieter (previous #54). Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children's Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and is involved in discovering novel therapeutics for diabetic complications. In addition to his laboratory and biostatistics work, Dr. Dieter is the Chief Operating Officer at Macros Inc and is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation. In this conversation, Stuart and Brad discuss leadership, time management and the future of health and what trainers can do to positively influence this. Timestamps: (2.53) Brad tells a story about how researching how to train his Dog has changed his perspective on leadership and working with people. (8.13) How Brad gets around the challenge of being too close to a problem to solve it. (9.49) How Brad ensures he's putting some of his time into the big problems and not just putting out fires. (11.07) How he thinks about giving his staff autonomy. (14.53) How he has approached improving his leadership skills. (15.33) Mistakes he's made since being in a leadership role. (19.03) Two big things he's learnt about leadership. (20.53) Book recommendations on leadership. (22.33) How he approaches giving back and ensuring he's giving his time to the right people. (30.18) Time management and putting his time into the right projects. (37.03) What can Personal Trainers do to create a healthier society? (42.53) What Brad would do if he was a 1:1 trainer and he wanted to help improve the future of health. (45.28) Where you can find or follow Brad's work. Find Out More About Brad: Macro's Inc Website Science Driven Nutrition Find Out More About LTB: Website Instagram Facebook

In today's show, we have a special 200th episode involving all three of the main LTB staff team - Chris, Claire and Gregg. I chat to Chris about marketing, Claire about finances and business and Gregg about movement screens. You can check out the timestamps below in the show notes if one is particularly relevant or interesting to you. Here's to another 200 episodes! Timestamps Chris Interview 2.35 - is marketing more important than training or nutrition knowledge as a PT? 8.55 - how to get more people talking about your service 14.25 - where Chris got his first few clients from 18.55 - does Chris think something trainers are lacking is a real love for being a PT? 24.35 - does Chris think he's got better at attracting the right kind of people for his businesses? Claire Interview 31.30 - Where to start when it comes to managing your finances 34.40 - How often should you track your income and expenses? 35.30 - Claire's system for managing finances 39.10 - Should you use an accountant? 41.50 - Where to get more information and what you can claim back as an expense? 47.30 - What can PT's be doing more of when it comes to business? Gregg Interview 53.10 - How does Gregg use a movement screen? 54.50 - Are movement screens important? 59.10 - What about using something like the FMS? 1.3.25 - Does Gregg send out any information prior to working with a client so he can create a better screen? 1.5.10 - How he would structure a screen with a new general population client if he was doing one tomorrow? 1.10.40 - How he frames what a movement screen is with a new client 1.12.25 - Why we should get away from the corrective exercise trap 1.13.50 - The importance of having an understanding of functional anatomy Find Out More About LTB: Website Instagram Facebook

In today's show, we have another episode of the very originally named "fitness industry conversations with Alex Pearson". I thoroughly enjoyed this conversation and feel we hit on some topics that will help a lot of people out. Namely, we talked about why personal training needs a proper definition and how to avoid burnout. If you're listening to this episode and you've got Instagram, tag us in your story showing that you're doing some professional development. We're @liftthebar! Timestamps 1.25 - Why doors frustrate the hell out of Stuart 5.32 - Why going to a dinner party with new people is analogous to a new client coming to the gym for the first time 7.32 - Why having a lack of a definition of a personal trainer is an issue 14.17 - Alex's definition of a PT 22.52 - What this lack of definition means and how having one can help personal trainers enjoy their careers more 28.02 - Burnout within personal training and fatigue/ stress management 34.32 - Making a decision about jumping into facility ownership 36.22 - Should you open a personal training facility? Find Out More About LTB: Website Instagram Facebook

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more. Timestamps 0.50 - How Tara got started in email marketing. 4.25 - Companies that Tara thinks do marketing well. 6.50 - What she wishes more companies would do more and less of. 10.25 - How effective is email marketing in comparison to social media? 16.59 - Increasing open rates with emails 18.35 - How often should you email? 19.30 - How to use email for retention 21.35 - Where to begin if you wanted to gain new clients using email marketing? 26.15 - How to create a free download that can be used in exchange for an email address 28.40 - Some simple tips to grow your email list from your website 32.30 - What your autoresponder should contain 36.15 - When you should ask for the sale? 30.05 - Tips for staying consistent with sending emails 42.20 - Why putting something a PS in your emails is the most read part 45.50 - What you can do to grow your list if you already have one 48.50 - Book recommendations Find Out More About Tara: Website Instagram Facebook Find Out More About LTB: Website Instagram Facebook

In today's episode, Bret Contreras "The Glute Guy" joins us. Bret is the inventor of the hip thrust and many other great ways to train the glutes you've no doubt used in your programming. He's a researcher, S&C coach and someone who spends just as much in the trenches experimenting as anyone else in the fitness industry. We discuss programming, glute training, tips for personal trainers and much more. Timestamps 5.50 - How he has approached personal growth as a fitness professional 18.30 - Why and how he has changed his approach to using social media 22.05 - How he goes about designing gen pop training programmes 25.20 - Why most people don't have problems with glute activation 27.50 - Why telling clients they have a weak core is a dangerous thing to say 33.20 - Why your words and demeanour matter as a personal trainer 37.25 - Why you should educate your clients when they are training with you 39.35 - How to get more word of mouth referrals 42.50 - Where he starts when a new client wants to grow their glutes. Volume, frequency etc 46.50 - His advice to personal trainers for making more money 50.35 - What's exciting him in his trials in the glute lab currently Find Out More About Bret: Website Instagram New Book Find Out More About LTB: Website Instagram Facebook

In today's episode, we welcome on Jack Lovett. Jack is the owner of Spartan Performance, a gym that works with people from all walks of life but that specialises in getting its clients strong. He's also an athlete who has won the British Natural Strongman competition and competed at an international level, and he's also an author of the newly released Spartan Strength book. In this episode, we discuss his love for strength training, what he's learned coaching people and running a gym business for 10 years now, and what he wishes more personal trainers knew about becoming successful in this industry. Timestamps 1.20 - What Jack loves about strength training 5.35 - Why most clients approach the gym to improve their aesthetics 9.30 - Why success leads to more success 10.15 - Qualities that have transcended from the gym to his life 13.00 - What were his first few years of owning spartan performance like 14.30 - What he did right during that time 16.00 - What he did wrong during that time 23.00 - How he sold personal training in a warehouse gym 10 years ago 27.30 - Whether or not he believes walking the walking helped him grow his business 36.30 - Lessons he's learnt from shadowing other trainers in the US 40.00 - Why he decided to write a book 44.15 - Why application is where the greatest lessons are learnt 48.20 - How he has found finding staff and what he looks for in a coach 54.45 - Closing messages Find Our More About Jack: Website Instagram Email = jack@spartanperformance.co.uk Find Out More About LTB: Website Instagram Facebook

In this episode, Stuart and previous guest Alex Pearson have a conversation about the newly launched Weight Watchers (WW) app for kids and how to help clients who are overly focussed on the scales. They are going to aim to do a minimum of one of these Q&A type episodes per month so please feel free to send over any questions you have to stuart@liftthebar.com and they'll get to them next time! Topics Covered: What role PTs can play in discussing something like the WW app The positives of the WW app The problems with it What parents can do to help their kids with nutrition The problem with moralising food into good/bad labels How to help a client who is using good/bad food labels How to help a client who is overly focussed on scale weight Find Out More About LTB: Website Instagram Facebook Resources mentioned: Yoni Freedhoff, Ellyn Satter, Balance356 Podcast

In today's episode, we welcome on Edward Hall. He is a Senior Lecturer in the Department of Sport, Exercise and Rehabilitation at Northumbria University, UK. His research interests focus on the relational, (micro)political and emotional complexities of sport coaching. His work explores how networks of social relations influence the thoughts, feelings and (inter)actions of sport professionals, and how sense is made of experiences, relationships and the self. He is also a rugby coach and coach mentor, currently working with professional and elite coaches in various sports to support their continuing development. We discuss what Edward's father taught him and how this has shaped the kind of coach he is, tips for improving your interpersonal skills, what reflective practice is, why to use it and how to integrate it into your professional development. Timestamps 2.35 - How Edward's Dad taught him to drive and how this shaped the kind of person he is 5.35 - Why trust, care and consistency are some of the foundations of how he coaches his athletes and teaches his students 10.35 - Why he coaches and teaches using a "freedom within limits" environment 12.30 - Why he feels that relationships are a huge part of coaching people 20.10 - Some practical tips for improving interpersonal skills 23.30 - What reflective practice is 26.00 - An example of how a personal trainer can reflect on their practice 29.50 - His initial internal response to seeing himself on video as part of his reflective practice 33.40 - What did he spot from using reflective practice that allowed him to develop 36.40 - Should trainers and coaches engage in reflective practice? 38.30 - How to go about using reflective practice and how often? 42.40 - Some examples of questions to ask yourself when reflecting on your practice 48.45 - Edward's closing messages Find Out More About Edward: Northumbria University Bio Research Papers Twitter Find Out More About LTB: Website Instagram Facebook Stuart's Email For 30 Day Free Trial + Reflective Practice Document - stuart@liftthebar.com