Lawrence Judd - You're Probably a Yoyo Marketer

[04.55] - what has happened to Lawrence's chemical engineering career and how he came into the fitness industry?

[10.11] - how his degree in chemical engineering has aided his work in health and fitness

[13.30] - what Lawrence means when he wrote "you're probably a yoyo marketer" in his LTB magazine piece

[16.20] - does he think personal trainers have a knowledge or habit gap when it comes to marketing?

[19.45] - how he explains marketing

[24.00] - why it's so easy to forget about your customers when you get into running a business

[26.18] - how marketing fits into running a business

[29.20] - what companies he thinks are marketing their product/ service effectively

[34.15] - where he sees personal trainers going wrong with their marketing?

[38.54] - how to compare yourself to your competitors effectively

[46.15] - relating your service to a fundamental human need

[49.45] - why it's important to set clear business goals and how to set them