Let's Talk Loyalty

As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.zWe talked to ⁠Meredith Allan⁠, who is Head of Rewards and Personalisation of ⁠Shoprite X⁠, a division of ⁠The Shoprite Group⁠. Its loyalty programme is ⁠Xtra Savings⁠ and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.Show Notes:1) Meredith Allan2) Shoprite X3) The Shoprite Group4) ⁠Xtra Savings⁠⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Mark Sage, Former Chief Operating Officer at Yuu Rewards in Hong Kong Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.  Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers. Mark explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users.  Paula and Mark also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.Show Notes :-1) Mark Sage2) YuuRewards3) DFI Retail 3)#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

Virgin Australia's loyalty program, Velocity, focuses on rewarding customer loyalty quickly. Nick Rohrlach, CEO, shares their latest campaigns that drive engagement and earn publicity. The podcast discusses the program's challenges during the pandemic and its recovery process, including the decision made by Bain Capital to buy the business. The value of loyalty marketing, non-airline redemption options, and the importance of alternative ways to maintain status are also discussed.

Today’s episode features some industry personalities who have worked on loyalty propositions and marketing for some of the most famousloyalty firms and travel and hospitality brands in the world, particularly in the US market.Guy Cierzan and Andrew Kelly have recently joined forces to offer a loyalty advisory service for brands called Hydrate Loyalty, and they join us today to share some of their insights on the latest trends in loyalty marketing, and the importance of obsessing about your customers, before expecting them to become obsessed with your brand.  Show Notes1) Guy Cierzan2) Andrew Kelly3) Hydrate Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.Hosted by Tom Peace.Show Notes :-1) Del Taco 2)Del Yeah! Rewards3) Erin Levzow - Former Vice President of Marketing Technology3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one. AB InBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”. The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade partners in nearly 50 countries worldwide.Joining Let's Talk Loyalty today to share AB InBev's focus on innovation and loyalty in the Mexican market is Raul Sandoval, Head of Digital Products and Loyalty from AB InBev in Mexico.Show Notes:1) Raul Sandoval⁠, Head of Digital Products and Loyalty from AB InBev in Mexico.2) AB InBev3) Murphys - When It Rains It Pours

This episode focuses on multi-award winning UK loyalty programme, VeryMe Rewards from Vodafone, featuring expert insights from Pete O’Donnell.Pete is the Head of Loyalty for Vodafone in the United Kingdom. He is an experienced senior commercial manager with a proven track record across the telecommunications industry.Pete is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn what makes VeryMe Rewards from Vodafone an award-winning programme, what Pete’s favourite loyalty programmes are and what’s coming next! Hosted by Charlie Hills.  Show Notes :1)  Peter O Donnell2) Vodafone3) VeryMe Rewards4) European Loyalty Whitepaper5) Mando-Connect 6) YouGov

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula is joined by Kelly N Cook, EVP, Chief Marketing and IT Officer for David’s Bridal.David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams! Hosted by Tom Peace.Show Notes :-1) David's Bridal 2) Kelly N Cook 3) #236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program

Aaron Dauphinee, Chief Marketing and Business Development Officer with The Wise Marketer Group and The Loyalty Academy, discusses their partnership and announces a scholarship competition for aspiring loyalty marketing professionals. They reflect on the success and growth of the Loyalty Academy, emphasizing the value of their curriculum and the benefits of being part of a community with a common understanding.

Today’s episode features insights on trust from Australia. Mark James and Bonnie McCoy from Customology recently released their updated research on customer concerns around trust and brand communications in the Australian market. As an essential pre-requisite to earning customer’s loyalty, Mark and Bonnie share their insights and advice to address what they are calling the “trust crisis”. This issue is becoming even more critical to address as we become more digitally connected, but also more disillusioned with brands and their marketing.Listen to learn from the latest research on trust with consumer insights from Australia.Show Notes:1) Mark James⁠2) Bonnie McCoy3) Customology⁠4) The Unspoken Customer