Let's Talk Loyalty #468: The North Face - Driving Loyalty for the World's Premier Exploration Company
13 snips
Dec 6, 2023 Join Vanessa Christie and Erica Hood from The North Face as they discuss loyalty marketing, including loyalty among non-outdoorsy individuals. They also explore the VIP experience at Avis and Sephora, the importance of personalization and customer-centricity, cycling and The North Face brand, and creating a relevant loyalty program for a global brand. They highlight the significance of member feedback and express gratitude to the sponsors.
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Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Loyalty Marketing for The North Face
01:31 • 5min
Discussing Avis and Sephora's loyalty programs
06:19 • 2min
The Importance of Personalization and Customer-Centricity
07:56 • 6min
Cycling Curiosity and The North Face
14:16 • 10min
Creating a Relevant Loyalty Program for a Global Brand
24:19 • 26min
The Importance of Member Feedback and Thank You to the North Face Guests
50:06 • 2min