#468: The North Face - Driving Loyalty for the World's Premier Exploration Company
Let's Talk Loyalty
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Creating a Relevant Loyalty Program for a Global Brand
The global director and Vanessa discuss the challenges of making a loyalty program relevant for a global brand. They emphasize the importance of understanding the pain points of members and local teams, collaborating with market leads, and having subject matter expertise. They also talk about the positive response to the rebrand, conducting member surveys, data-informed strategies, simplifying transactions, and creating emotional connections.
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