The North Face
The premier exploration company in the world
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Dec 6, 2023 • 53min
#468: The North Face - Driving Loyalty for the World's Premier Exploration Company
Join Vanessa Christie and Erica Hood from The North Face as they discuss loyalty marketing, including loyalty among non-outdoorsy individuals. They also explore the VIP experience at Avis and Sephora, the importance of personalization and customer-centricity, cycling and The North Face brand, and creating a relevant loyalty program for a global brand. They highlight the significance of member feedback and express gratitude to the sponsors.
