Let's Talk Loyalty

Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.  Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group. Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their competitors using their loyalty program propositions. Joining me to share some exciting travel trends and insights as well as the early results of their partnership in Alice Wynne, Commercial Product Manager at ValueDynamx as well as Carolina Cabero, VP of Commercial Partnerships for the Expedia Group based in Spain. This episode is sponsored by Valuedynamx.Show notes:1) Alice Wynne2) Carolina Cabero3) Valuedynamx4) Collinson Group5) Expedia Group6) EMEA Trends: The Power of Strategic Partnerships: Enhancing Loyalty Programs in 2023

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar. Show Notes:1) Lisa Routel⁠2) Verizon3) Verizon Up4) #248: Leading Loyalty for Telecoms Giant Verizon

Danielle Brown, CMO of Plusgrade and Points, discusses the innovation and evolution of travel loyalty programs amidst global economic events. They highlight the success of currency retailing in driving short-term revenues and long-term loyalty. Privacy, acquisition strategies, loyalty currency in various sectors, and celebrating success are also discussed.

Stephen Gilbert, VP of Salesforce Loyalty at Collinson and Ram Machiraju, VP of Product Management at Salesforce, share insights on loyalty programs in the travel sector. They discuss extending the value of loyalty programs through partnerships and everyday earn and burn solutions. They also explore strategies for driving customer engagement and highlight challenges faced by the travel industry.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico. Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project. Show Notes:1) Fernando Jimenez2) Tupperware3) Tupperware Brand México4) #245: Tupperware Leveraging Loyalty in Mexico

Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank.Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time. Sereen is also a speaker at the Loyalty and Awards conference taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event!Show Notes:1) Sereen Teoh2) SkyJoy3) Sovico Group⁠4) Loyalty and Awards conference5) VietJet

This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan. Emre is a versatile professional skilled in CRM, loyalty, growth marketing, and experience design. With industry experience and expertise, Emre excels in building customer relationships, creating loyalty programs, driving business growth, and crafting engaging experiences. Their diverse background enables them to make a significant impact across industriesEmre joins us today from Emakina, an EPAM company, where they are the Head of CRM and Loyalty. They are taking the place today of Léon Huyben, who was a key contributor and provided the expert commentary on The Netherlands in the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in The Netherlands – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by.Hosted by Charlie Hills.  Show Notes :1) Emre Polatkan 2) European Loyalty Whitepaper3) Mando-Connect 4) YouGov5) Emakina

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Isobel Finlayson, Sustainability Lead for Mando Connect.Paula and Isobel share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help.  Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. Tom summarises some of the examples of global best practice in sustainability discussed in the original podcast where Isobel discusses eight specific tactics you can consider implementing to leverage the power of your loyalty program to address this critical concern for both consumer and companies alike.Show Notes :-1)  Isobel Finlayson⁠2)  Mando Connect.⁠3) Mando Connect’s Million Tree Pledge4) #243: How Can Loyalty Marketers Support Sustainability Goals?

Connor Kelley, creator of Flaunt Loyalty, discusses how Web 3.0 technologies like Roblox inspire next-gen loyalty programs. They explore the potential of blockchain, community, and gamification in loyalty programs, emphasize the need for seamless user experience, and highlight innovative solutions. They also delve into the meaning behind the brand 'Flaunt Loyalty' and express gratitude for the podcast community.

As we know grocery retailing loyalty is fiercely competitive and long-standing in the loyalty industry.This podcast unpeels the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.zWe talked to ⁠Meredith Allan⁠, who is Head of Rewards and Personalisation of ⁠Shoprite X⁠, a division of ⁠The Shoprite Group⁠. Its loyalty programme is ⁠Xtra Savings⁠ and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.Show Notes:1) Meredith Allan2) Shoprite X3) The Shoprite Group4) ⁠Xtra Savings⁠⁠