Let's Talk Loyalty

#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

Dec 5, 2023
Guest
Dean Kowarski
Dean Kowarski, Global CEO of Virgin Active, shares incredible insights on loyalty, customer retention, emotional loyalty, and personalization. Virgin Active has launched its Rewards program to improve people's lives through wellness. The podcast also discusses the global scale of Virgin Active, driving retention with rewards, loyalty program success, and the benefits of partnership programs.
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Episode notes
1
Introduction
00:00 • 2min
2
Virgin Active CEO's Perspective on Member Retention, Personalized Experiences, and Loyalty Programs
02:20 • 7min
3
The Global Scale of Virgin Active
09:38 • 8min
4
Driving Retention with Virgin Active Rewards
17:47 • 6min
5
Loyalty Program Success and Global Rollout
23:43 • 19min
6
Coexistence and Benefits of Partnership and Rewards Programs
42:38 • 3min