#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
Let's Talk Loyalty
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Loyalty Program Success and Global Rollout
This chapter highlights the positive results of a loyalty program, including increased club usage and improved retention rates. It discusses the challenges of member retention and outlines the global rollout plans for the program. The chapter also mentions the partnership with Kauai and discusses the complexity of creating a loyalty proposition across brands.
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