
Dean Kowarski
Global CEO of Virgin Active
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Dec 5, 2023 • 47min
#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
Dean Kowarski, Global CEO of Virgin Active, shares incredible insights on loyalty, customer retention, emotional loyalty, and personalization. Virgin Active has launched its Rewards program to improve people's lives through wellness. The podcast also discusses the global scale of Virgin Active, driving retention with rewards, loyalty program success, and the benefits of partnership programs.