Let's Talk Loyalty
#466 : Investigating the Pro Premier Rewards Program by Floor & Decor (Short Summary Show)
Dec 4, 2023
Expert in loyalty programs, Matt Goldberg from Floor and Decor, discusses the Pro Premier Rewards program designed for flooring professionals to drive emotional loyalty. The program focuses on growing share of wallet and delivering powerful benefits to their community, showcasing a masterclass in loyalty strategy for the competitive retail sector.
07:09
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Quick takeaways
- The Pro Premier Rewards program focuses on emotional loyalty through unique experiences and value-added solutions for trade customers.
- Floor & Decor differentiates itself by prioritizing service levels, stock availability, and customer satisfaction over price, building strong relationships with trade partners.
Deep dives
Creating a Unique Loyalty Program for Trade Customers
Matt Goldberg from Floor and Decor joined Paula to discuss the PRO Premier Rewards program, aimed at growing share of wallet with trade customers. They aimed to differentiate themselves in a market where pricing was dominant by focusing on building relationships with trade customers through emotional connections, trust, and business support. The program included a points-based system offering cost-saving solutions and exciting experiences like race car driving, swimming with sharks, providing a clear USP for trade customers.
