Let's Talk Loyalty #471: Vietnam Airlines Shares Lotusmiles Loyalty Insights
Dec 14, 2023
This podcast explores the journey and achievements of Lotusmiles, the loyalty program for Vietnam Airlines. The guest discusses the rebranding and growth of the program, collaboration with other loyalty programs, and the focus on simplifying loyalty and increasing earning opportunities for customers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Favorite Loyalty Program: VOG and Lotus Miles
02:37 • 9min
Purchasing Gold and Platinum Cards as Gifts in Vietnam
11:34 • 2min
Learning and Collaboration in Loyalty Programs
13:59 • 5min
Rebranding and Organizational Changes
19:29 • 13min
Simplifying Loyalty and Focusing on Earning and Burning
32:33 • 3min