Mobile Dev Memo Podcast

Joy Howard, CEO of Early Majority and a remarkably accomplished marketer, discusses brand marketing, including what constitutes a brand, how to build a brand, measuring brand value, and the difference between brand development and advertising. They also explore the power of a Super Bowl ad, the impact of brand actions and policy moves, the decline of hyper casual games, and the viability of the DTC model.

Peter Hamilton, Senior Director of Ad Innovation at Roku, discusses the promise of CTV for advertisers, creative strategies, targeting efficacy, successful verticals, and common CTV inventory purchasing methods.

Alex Collmer, CEO of VidMob, discusses the changing role of creative optimization in a restrictive privacy environment, the alignment of creative experimentation with audience development, structuring a productive relationship between creative and media buying teams, and the skillsets of effective CMOs.

In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder and CEO of Recast, on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon: How a marketing team can get started with adopting probabilistic measurement; The unforeseen difficulties that teams face when adopting probabilistic measurement methodologies; How much longer pseudo-deterministic solutions can be relied upon; How the measurement methodology utilized by a marketing team changes its media buying behavior. About Michael: Michael Kaminsky is a co-founder and co-CEO of Recast, a startup that is re-inventing Marketing Mix Modeling for modern marketers. Michael was trained as a statistician and econometrician focused on helping people make better decisions. He's passionate about taking cutting edge statistical techniques and using those to build tools that help marketers drive better performance for their businesses.

Maor Sadra and Dr. Julian Runge discuss the future of digital advertising measurement, exploring the challenges faced by marketing teams, importance of correctly assigning credit, and impact of disrupted developments like the deprecation of third-party cookies. They also highlight the complexity of performance marketing teams, the need for strategic budget allocation in brand building, and the significance of a probabilistic mindset in digital advertising measurement.

In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz, an expert on European data privacy law, about the recent $1.3BN fine that the Irish DPC issued to Meta over its transmission of EU residents' data to the United States. We discuss the history of data transfer frameworks between the EU and the US and why they've all been invalidated, the core motivations of EU protectionism related to data transfer, and the implications for all technology companies of the Irish DPC's decision.

In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows: How to sell probabilistic measurement to key stakeholders; How to use probabilistic measurement to guide marketing investment decisions; How to adapt the media buying approach to be best captured with probabilistic measurement methods. Our discussion touches on many of the topics I have covered recently in essays like The Emerging Marketing Economist and Reprogramming the Broken Marketing Brain.

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands. Prior to FERMÀT, Rishabh spent nearly six years at Liveramp, most recently as its Vice President of Innovation. In our conversation, Rishabh and I discuss, among other topics: Rishabh's journey from a PhD in solid state physics to ad tech; The necessity of financial literacy for eCommerce media buying; How the media buyer role has changed following ATT, and the optimal marketing channel mix; Why more consolidation and roll-up efforts haven't occurred within DTC; The viability of a product like Shopify Audiences.

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, an expert on European data privacy law. Mikołaj is a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom, and he joined me just a few weeks ago in A deep dive on European data privacy law to discuss recent developments in Europe related to data privacy and GDPR enforcement. In this episode, Mikołaj outlines the legal impact of both of these pieces of legislation in detail, with specific attention paid to the digital advertising market. We also discuss the latest news related to Meta's recent fine by the Irish DPC for using first-party data without consent to empower personalized advertising, as well as the temporary ban that the Italian DPA enforced on OpenAI's ChatGPT.

My guest in this episode of the Mobile Dev Memo podcast is Brad Richards, the Managing Director & Chief Product Officer at LOVOO, the most popular dating app in the German-speaking world. Brad and I discuss the Product Management role for mobile-first companies: What a product manager does; The path to becoming a product manager; The role of A/B testing in product management, and how it can do more harm than good. We also discuss the Dating App Dilemma: how the success of the product's core use case actually creates churn for the product. If you enjoy the Mobile Dev Memo podcast, please remember to rate it with 5 stars!