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Mobile Dev Memo Podcast
Season 2, Episode 4: How to build a brand (with Joy Howard)
Dec 5, 2023
Joy Howard, CEO of Early Majority and a remarkably accomplished marketer, discusses brand marketing, including what constitutes a brand, how to build a brand, measuring brand value, and the difference between brand development and advertising. They also explore the power of a Super Bowl ad, the impact of brand actions and policy moves, the decline of hyper casual games, and the viability of the DTC model.
55:56
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Quick takeaways
- Building a well-constructed brand requires a deep understanding of the business and category context, shaping internal culture and policies.
- Successful brands anticipate cultural changes and disrupt orthodoxies established by competitors to resonate with targeted audiences.
Deep dives
Importance of Building a Brand
Building a strong brand is crucial regardless of the vertical. Brands shape the perceived value of a product and play a critical role in differentiation, customer relationships, and growth. A well-constructed brand requires a deep understanding of the business and category context, which is analyzed through a cultural lens. Brand strategy should be developed with input from the entire organization and should shape internal culture and policies. Successful brands like Sonos prioritize brand strategy, shaping product features that align with their brand ideology.
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