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26min chapter
Season 2, Episode 4: How to build a brand (with Joy Howard)
Mobile Dev Memo Podcast
Building a Brand: Strategies and Considerations
This chapter explores the concept of branding and its significance in shaping the perceived value of a product. It delves into the evolution of brands like Converse and Nike, and how deliberate branding choices can help companies enter and exit different markets. The speakers also emphasize the importance of understanding cultural shifts and designing products that enhance the overall user experience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode