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Season 2, Episode 4: How to build a brand (with Joy Howard)

Mobile Dev Memo Podcast

CHAPTER

Building a Brand: Strategies and Considerations

This chapter explores the concept of branding and its significance in shaping the perceived value of a product. It delves into the evolution of brands like Converse and Nike, and how deliberate branding choices can help companies enter and exit different markets. The speakers also emphasize the importance of understanding cultural shifts and designing products that enhance the overall user experience.

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