Joy Howard

Joy Howard, founder of the degrowth brand Early Majority, discusses her passion for community-driven sustainability. She shares her journey from Patagonia to creating a brand focused on timeless, multifunctional clothing instead of endless collections. Joy highlights the power of token-gated commerce and how engaging a community can reshape consumer habits around product lifespans. The conversation dives into the challenges of traditional growth models in fashion and the exciting potential of Web3 to foster authentic connections in the industry.

Joy Howard, CEO of Early Majority and a remarkably accomplished marketer, discusses brand marketing, including what constitutes a brand, how to build a brand, measuring brand value, and the difference between brand development and advertising. They also explore the power of a Super Bowl ad, the impact of brand actions and policy moves, the decline of hyper casual games, and the viability of the DTC model.