The Business of Fashion Podcast

Joy Howard on Community Fuelled Sustainability

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Oct 28, 2022
Joy Howard, founder of the degrowth brand Early Majority, discusses her passion for community-driven sustainability. She shares her journey from Patagonia to creating a brand focused on timeless, multifunctional clothing instead of endless collections. Joy highlights the power of token-gated commerce and how engaging a community can reshape consumer habits around product lifespans. The conversation dives into the challenges of traditional growth models in fashion and the exciting potential of Web3 to foster authentic connections in the industry.
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