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Season 2, Episode 4: How to build a brand (with Joy Howard)

Mobile Dev Memo Podcast

CHAPTER

Exploring the Power of a Super Bowl Ad in Building Trust and Sales

This chapter discusses the impact of a Super Bowl ad featuring Liam Neeson on Supercell's reputation and sales in the mobile gaming industry. It emphasizes how the ad conveyed reliability and availability of virtual goods, highlights the power of shared experiences during big sporting events, and suggests focusing on non-paid actions to drive demand.

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