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11min chapter
Season 2, Episode 4: How to build a brand (with Joy Howard)
Mobile Dev Memo Podcast
The Viability of the DTC Model
This chapter discusses the profitability of the Direct-to-Consumer (DTC) model and questions its sustainability. The speakers examine the example of Casper and other companies in the space, highlighting the significant marketing expenses and the importance of building a meaningful brand identity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode