Mobile Dev Memo Podcast

Dieter Rappold and Felix Krause, founders of ContextSDK, discuss the privacy benefits of on-device processing for app personalization. They cover the integration of personalization in product development, availability of contextual signals, and the impact of personalization on commercial performance.

David Barnard, Growth Advocate at RevenueCat, discusses Apple's new guidelines for alternative off-platform payments in the US and alternative app stores in the EU. They explore the specifics of the guidelines, the attractiveness of the options, impediments to implementation, and the sentiment of independent developers. They also discuss the implications of Apple's payment changes, differences between off-platform and app store payments, and options for developers in response to the new terms.

My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company.  Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor content experiences to the tastes and behaviors of individual users. In our conversation, we cover: The ultimate goal of personalization in consumer products; What about gaming makes it a good candidate for radical personalization; How gaming teams are using Generative AI for content production currently; How the job of a game designer changes as personalization tools become more embedded in game production; What happens with gaming when personal value functions are realized.

Eran Friendinger, CTO and Co-Founder of Voyantis, discusses innovative advertising strategies focused on optimizing customer lifetime value (LTV). He highlights common pitfalls in LTV modeling and the challenges posed by Apple's App Tracking Transparency. Eran explores the nuances of VO bidding across different platforms and the importance of incorporating synthetic signals into marketing strategies. The conversation emphasizes effective campaign tactics tailored to various industries, vital for enhancing advertising performance.

My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that were announced by Apple at WWDC this year. But our conversation ultimately ended up being focused on the list of SDKs that Apple had recently released before we recorded our podcast. Throughout our conversation, David and I discuss, among other topics: The significance of the new privacy features that Apple announced at WWDC '23, including Privacy Manifests, the use of Required Reasons APIs, and tracking domains; The viability of fingerprinting when nothing but an IP address is available for use, and whether IP address-based fingerprinting will persist; What potential privacy changes Apple might introduce WWDC '24; How DSPs are adapting to ATT; Whether and how brands are adopting programmatic on mobile.

In this episode, Matthew Kanterman and the host discuss alternative mobile gaming payments, industry consolidation, Microsoft's gaming ambitions, and Netflix's gaming strategy. They also touch on legal battles between Epic Games and tech giants, challenges in the mobile gaming market, and potential shifts in revenue strategies.

In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates. In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can have in regulating digital privacy; - Google's Privacy Sandbox initiative and its impact on the digital advertising ecosystem.

Law professor Mikołaj Barczentewicz discusses Meta's 'pay-or-okay' model in compliance with GDPR, Norway's ban on targeted advertising, and the European Data Protection Board's guidance on the ePrivacy Directive

My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group. At Meta, Ben has been heavily involved with a framework called Interoperable Private Attribution, or IPA, which is a distributed attribution and aggregation protocol that exists as a joint proposal between Meta and Mozilla. IPA has gained a great deal of attention as a potential solution for privacy-safe advertising attribution, and it is the subject of this episode. Ben and I go deep on several topics related to IPA and digital advertising privacy more broadly, including: A high-level conceptual overview of Interoperable Private Attribution; The origin of IPA as a joint proposal from Mozilla and Meta; The importance of the ease of adoption by advertisers and publishers for any privacy-enhancing technology; The degree of buy-in required from consumers to advance privacy-safe advertising solutions; And the process of establishing standards within W3C working groups For more information about Interoperable Private Attribution and the broader subject of Multi-Party Computation, I suggest this YouTube series developed by Ben that is designed to explain these concepts to non-technical audiences.

Olivia Kory, Head of Go-To-Market at Haus and former senior marketing roles at Netflix, Quibi, and Sonos, discusses the role of causal inference in marketing measurement, skill set gaps in transition to probabilistic measurement, challenges faced by marketing teams, and the concept of probabilistic measurement for non-marketing teams. They also explore challenges in measuring marketing campaigns, understanding app store search prioritization and ad targeting, and the shift to probabilistic attribution in marketing. Olivia shares her experience transitioning to a measurement company and the impact of leading on incrementality work.