Mobile Dev Memo Podcast
Season 2, Episode 9: Podcast: Looking forward to 2024 in mobile gaming (with Matthew Kanterman)
Jan 9, 2024
In this episode, Matthew Kanterman and the host discuss alternative mobile gaming payments, industry consolidation, Microsoft's gaming ambitions, and Netflix's gaming strategy. They also touch on legal battles between Epic Games and tech giants, challenges in the mobile gaming market, and potential shifts in revenue strategies.
52:23
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Quick takeaways
- Netflix prioritizes reducing churn with games over driving growth or revenue, facing potential financial challenges.
- Introducing in-app purchases in Netflix games could shift the monetization strategy and business dynamics.
Deep dives
Netflix's Gaming Strategy: Churn Reduction Through Games
Netflix's gaming strategy appears to focus on reducing churn by offering games, rather than driving significant subscriber growth or incremental revenue. The free games provided by Netflix serve as a method to retain subscribers, though the economics of the strategy may not fully align with the spending on game development and significant ad costs.
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