My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause, the founders of ContextSDK, a tool that allows app developers to optimize and personalize their products using on-device contextual signals.

Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-known security researcher who previously founded Fastlane, which was acquired by Twitter and rolled into the Fabric app development platform, which was then acquired from Twitter by Google.

The topic of my discussion with Dieter and Felix is on-device processing. In our conversation, we cover:

• What on-device processing is and why it is more privacy secure than other methods of personalization
• How personalization should fit into the product development workflow
• What sorts of contextual signals are available to be used in personalizing an in-app user experience
• Where developers can achieve success in personalization
• And how deeply personalization using on-device, contextual signals must be integrated into the product to materially impact its commercial performance.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠⁠INCRMNTAL⁠. True attribution measures incrementality, always on.
• ⁠Clarisights⁠. Go to⁠ clarisights.com/demo⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.