AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Mobile Dev Memo Podcast
Season 2, Episode 1: The Creative Realignment (with Alex Collmer)
Nov 20, 2023
Alex Collmer, CEO of VidMob, discusses the changing role of creative optimization in a restrictive privacy environment, the alignment of creative experimentation with audience development, structuring a productive relationship between creative and media buying teams, and the skillsets of effective CMOs.
48:48
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creative optimization has become more important as privacy regulations restrict targeting capabilities.
- AI software, like that offered by VidMob, helps marketers analyze and optimize creative content for better results.
Deep dives
The Importance of Creative Optimization in a Restrictive Privacy Environment
Creative optimization has become increasingly important as privacy regulations have become more restrictive. Advertisers and marketers are realizing that as targeting algorithms improve, the role of creative in driving results cannot be understated. This shift has been prompted by the loss of targeting capability due to privacy changes. Creative effectiveness now has to compensate for the decreased effectiveness of media targeting. Investments are being made in data infrastructure and systems that allow businesses to make their creative work harder and compensate for the loss in media effectiveness.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode