Mobile Dev Memo Podcast Season 2, Episode 1: The Creative Realignment (with Alex Collmer)
Nov 20, 2023
Alex Collmer, CEO of VidMob, discusses the changing role of creative optimization in a restrictive privacy environment, the alignment of creative experimentation with audience development, structuring a productive relationship between creative and media buying teams, and the skillsets of effective CMOs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Introduction, Entrepreneurial Journey, and Recent Fundraising Success
02:01 • 2min
Understanding the Impact of Creative Decisions on Advertising Results
03:35 • 2min
The Role of Creative Optimization in Digital Advertising
05:07 • 5min
Advantages and Disadvantages of Data-Driven Advertising Solutions
10:30 • 4min
Handing Over Brand Identity and the Role of AI in Marketing
14:11 • 25min
Qualities of Effective CMOs
39:18 • 9min