Season 2, Episode 1: The Creative Realignment (with Alex Collmer)
Mobile Dev Memo Podcast
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Handing Over Brand Identity and the Role of AI in Marketing
This chapter explores the negative consequences of giving platforms control over brand identity and the potential alignment issues between long-term incentives and short-term conversions. It delves into the use of AI-based creative and its impact on converging concepts and aesthetic styles in real time. The chapter also discusses the role of technology and AI in marketing, emphasizing the importance of augmenting human decision-making and creating emotionally resonant touchpoints.
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