Season 2, Episode 1: The Creative Realignment (with Alex Collmer)
Mobile Dev Memo Podcast
Advantages and Disadvantages of Data-Driven Advertising Solutions
This chapter explores the benefits and drawbacks of utilizing tools like PMACs and advantage plus in advertising. It highlights how these tools can be advantageous for small businesses but may pose challenges for larger companies in maintaining control over decision-making and preserving their long-term marketing goals.
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