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5min chapter
Season 2, Episode 1: The Creative Realignment (with Alex Collmer)
Mobile Dev Memo Podcast
The Role of Creative Optimization in Digital Advertising
This chapter explores how the shift in the advertising industry towards deprioritizing creative and embracing more analytical approaches has impacted the effectiveness of digital advertising. It discusses the importance of investing in data infrastructure and the consequences of this shift, including the need for more thoughtful audience development and the response of big platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode