The Role of Creative Optimization in Digital Advertising

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape.

In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss:

• How the role of creative optimization has changed over time as the privacy environment has grown more restrictive;
• How creative experimentation and creative concept construction align with audience development;
• How a productive relationship between the creative team and the media buying team can be structured;
• And the skillsets that Alex see most commonly in effective CMOs.

About Alex:

Alex Collmer is the Founder and CEO of VidMob, the world’s leading AI creative performance platform. Since founding the company in 2015, Collmer has raised more than $220M and led initiatives that earned VidMob official marketing partner badges from Meta, Google, TikTok, Amazon, Snapchat, Twitter, Pinterest, LinkedIn, Reddit, and Hulu. Today, VidMob provides its software to a majority of agency-holding companies and counts many top global brands as clients.