In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process. Key Timecodes (0:56) - Building a Sustainable SaaS Business (1:26) - Defining Sustainable Growth (2:51) - The Changing Landscape of Growth (4:55) - The Power of Brand Influence (6:13) - High Intent Lead Generation Strategies (9:37) - Four Key Growth Strategies for B2B (11:34) - Harnessing Thought Leadership and Outbound (16:53) - Best Practices for Sustainable Success (19:04) - Real-World Examples of Effective Branding (23:39) - The Role of User Experience in Growth (24:01) - Strategies for Achieving Sustainable Growth (30:43) - Tips for SaaS Founders’ Success

In the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your business to thrive. Key Timecodes (0:52) - Introduction to Season 5 and Guest Introduction (1:44) - Discussion on the Success of the Podcast (2:19) - Topic Introduction: Moving Away from Founder-Led Sales (2:34) - Definition of Founder-Led Sales (3:22) - Role of Subject-Matter Expertise (4:01) - Importance of Founder-Led Sales in Early Days (4:12) - Challenges and Need for an Outcome-Focused Approach (5:21) - Transitioning to Team-Based Selling and Common Mistakes (6:54) - Challenges in Applying Traditional Sales Processes (7:19) - When to Move Away from Founder-Led Sales (7:29) - Four-Step Process for Transitioning (9:53) - Summary of the Four-Step Process (10:37) - When to Consider Moving Away from Founder-Led Sales (11:26) - When to Hire Salespeople and Importance of Structure (13:12) - Challenges in Hiring the First Salesperson (14:19) - Scaling Beyond Founder-Led Sales for Long-Term Growth (14:25) - Importance of Framework in Scaling Sales (16:01) - Avoiding Micromanagement in Sales Teams (16:08) - Framework for Sales: The 5.8 Method (18:10) - Importance of Aligning to How Buyers Buy (19:10) - Importance of Following a Sales Process (20:14) - Difference Between Methodologies and Sales Strategies (20:43) - Frameworks for Helping Buyers Through Their Journey (21:10) - Advertisement for Reditus (21:22) - Common Mistakes in Transitioning from Founder-Led Sales (22:20) - High-Level Talk vs. Market Understanding (23:22) - Hope as a Strategy (24:58) - Hiring the First Salesperson (25:02) - Skills Needed in the First Hire (26:02) - Experience vs. Skills in Sales Hires (27:13) - Teaching and Managing the First Hire (27:33) - Access to Frameworks (29:34) - Skills Over Experience in Hiring Salespeople (30:32) - Scaling a Sales Team After the First Hire (31:53) - Iterating and Lessons Learned from the First Hire (32:33) - Best Practices in Transitioning from Founder-Led Sales (33:36) - Importance of Founders Leading Sales (34:44) - Prioritizing Sales Efforts (34:51) - The Fat Guy, Skinny Guy Model (35:32) - Approach to Helping Clients (36:41) - Audit and Plan for Founder-Led Sales (37:11) - Advice for Founders Growing to $10K MRR (38:42) - Converting Beyond Your Network (39:05) - Advice for Founders Growing to $10 Million (39:12) - Return on Effort in Sales (40:32) - Summary of the Episode (42:09) - Final Remarks and Closing Thoughts (42:48) - Contact Information and Closing

Are you wondering how to grow your B2B SaaS towards 10M ARR? In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success. The episode features diverse perspectives from experienced professionals, providing you with a range of actionable insights. Whether you need advice on marketing, sales, or customer retention, you’ll find valuable information to help you move forward. If you find any particular guest’s advice particularly helpful, we recommend checking out their full episodes for even more in-depth guidance. Each guest’s individual episode offers additional tips and detailed strategies that can further support your growth efforts. In short, this episode gathers the best advice from Season 4’s guests to help you overcome the $10,000,000 ARR hurdle. Tune in to gain valuable insights and practical advice that can make a significant impact on your SaaS business. Season 4 guests of the Grow Your B2B SaaS podcast S4E1 – How to bootstrap two SaaS companies to a combined $10M ARR With Michael Kamleitner S4E2 – How Cybersmart grew to $5M ARR with $20M in funding With Jamie Akhtar S4E3 – How Userflow grew to 4.6M ARR with a team of 3 With Esben Friis-Jensen S4E4 – The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg S4E5 – How Involve.me Bootstrapped To 7 Figures in ARR | Lessons Learned With Vlad Gozman S4E6 – How Tally bootstrapped to $100k MRR with a team of 2 With Marie Martens S4E7 – How MyAskAI bootstrapped with a team of 2 to $300k ARR With Michael Heap S4E8 – Learnings from a Second-Time SaaS Founder With Joe Lewin S4E9 – How to Bootstrap a B2B SaaS to $5M and Beyond With Bridget Harris S4E10 – How To Grow Your SaaS While Being Sued With Preston Keller S4E11 – Bootstrapping your fully remote B2B SaaS beyond 20M+ ARR With Liam Martin S4E12 – Learnings & Advice from Second-Time SaaS Founder With Gary Amaral S4E13 – How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana Todorovic S4E14 – How MorningScore Transforms SEO with Gamification With Karsten Madsen S4E15 – Scaling Success: How Luzmo’s B2B SaaS Surpassed $5M+ ARR With Thomas De Clerck S4E16 – Buying & Selling a SaaS: Everything you need to know with Blake Hutchison S4E17 – How to build a startup within a Corporate? Building Respona within Visme With Farzad Rashidi S4E18 – Learnings from a SaaS founder with 25+ years of entrepreneur experience With David Baum S4E19 – Go To Market learnings from B2B SaaS Trumpet With Rory Sadler S4E20 – Building Client-Obsessed SaaS: Insights from a Seasoned Founder With Daan Assen

The conversation features insights from 20 experts on reaching $10K in monthly recurring revenue for B2B SaaS. They emphasize the critical importance of customer engagement and product-market fit. Strategies for cash flow management and innovative customer acquisition methods are also discussed. The experts highlight persistence and adaptability in sales, learning from failures, and maintaining strong customer relationships. Resourcefulness and networking are advised for early-stage growth, steering clear of the lure of large enterprises.

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Timecodes (0:00) - Show introduction  (1:00) - Founding SwipeGuide (2:25) - SwipeGuide's Business Model and Products (4:16) - Personal Journey and Early Ventures (6:16) - Challenges and Pivots (10:41) - Major Milestones and Scaling (16:20) - Overcoming Challenges (18:20) - Key Decisions and Strategies (21:05) - Product Development and Co-Creation (28:31) - Frameworks and Technologies (32:24) - Advice for SaaS Founders

In this episode of the Grow Your B2B SaaS podcast, Host Joran sits down with Rory Sadler, the co-founder and CEO of Trumpet, a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan.  In this episode, Rory shares the origins of Trumpet, detailing how he and his co-founders identified a crucial gap in B2B SaaS sales and built a solution to address it. He also opens up about Trumpet's funding journey, the challenges faced, and the lessons learned along the way. From embracing technology and AI to maintaining a strong customer focus and building a robust social media presence, Rory provides valuable insights for SaaS founders and entrepreneurs looking to navigate their own growth trajectories. Key Timecodes (00:00) - Introduction and Focus on Internal Success (00:50) - Guest Introduction (01:22) - Company Background and Revenue (02:52) - Product and Employee Overview (04:09) - Rory's Entrepreneurial Journey (06:27) - Motivations and Company Vision (07:28) - Challenges and Personal Hardships (13:05) - Lessons for Founders (17:06) - The effective Growth Strategies (22:32) - Critical Decisions and Community Engagement (28:23) - Use of AI and Future Plans (34:07) - Advice for SaaS founders

In entrepreneurship, the path is full of ups and downs, with both triumphs and challenges. David Baum CEO & Co-founder @ Relato, a veteran entrepreneur with 25 years of experience, has navigated this journey, building and scaling several businesses. In a recent podcast episode on the Grow Your B2B SaaS Podcast hosted by Joran, David shared important lessons from his experiences, emphasizing perseverance, problem-solving, and engaging with the community. This episode is full of his key insights, providing valuable guidance for both new and experienced entrepreneurs. Key Timecodes (00:55) - Introduction of David Baum (01:49) - David's Background and Starting Relato (02:15) - Relato's Mission and Current Status (03:05) - David’s Entrepreneurial Journey (05:43) - Motivation and Challenges in Entrepreneurship (07:02) - The Origin of Relato (11:46) - David’s Programming Experience (14:08) - Relato's Development and Market Strategy (21:53) - Using AI in Relato (26:50) - Overcoming Challenges and Rock Bottom Moments (31:02) - Company Challenges and Funding Issues (35:59) - Lessons from Past Ventures for Relato (40:07) - Advice for Early-Stage SaaS Founders (43:10) - Advice for Scaling to 10 Million ARR (44:28) - Episode Summary and Closing

In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Farzad Rashidi, the co-founder and driving force behind Respona. Farzad reveals how Respona, a startup born within VisMe, a massive platform with 20 million users navigated the exciting journey of growing from an in-house tool to a thriving business. Farzad shares the ups and downs of building a startup inside a big company, the critical role of SEO in their growth, and the valuable lessons learned from engaging directly with customers. Plus, he offers insider tips on how Respona uses AI to stay ahead and why focusing on the right audience is key to success. Tune in for actionable tips and real-world advice from someone who’s turned a startup dream into a profitable reality. Key Time Codes (00:00) - Onboarding Customers and Changing Affiliates (01:00) - Introduction to Farzad and Respona (01:52) - How Respona Was Born (04:56) - Respona's Growth and Team (05:47) - Respona's SaaS Features (07:09) - Farzad’s Career and Entrepreneurial Spirit (08:01) - Future Goals for Respona (08:47) - Motivations and Beta Challenges (10:51) - Startup Life Under VisMe (13:55) - Lessons from Tough Times (22:51) - Effective Growth Strategies (28:04) - AI and Affiliate Tips (32:36) - Farzad’s Tips for SaaS Success (39:34) - How to Connect with Farzad

Are you thinking about exiting your SaaS business? Unsure about where to start, who to talk to or what it’s worth is? This episode will guide you through buying and selling SaaS businesses with expert advice! In this episode of the Grow Your B2B SaaS Podcast, Joran chats with Blake Hutchinson, CEO of Flippa. They dive into how to prepare for a business exit, the details of buying and selling SaaS businesses, and Blake’s own journey as an entrepreneur. This discussion is packed with valuable tips for anyone involved in the SaaS world.This episode looks at SaaS business transactions and gives helpful advice for new and experienced entrepreneurs. Key Timecodes (0:46) - Introduction to Blake Hutchinson (1:26) - What is Flippa? (2:27) - Flippa's Revenue and Business Model (3:24) - Employee Distribution and Offices (3:53) - Blake's Entrepreneurial Journey (4:08) - Transition from Entrepreneurship to Corporate (7:41) - Dealing with Entrepreneurial Failure (17:45) - Importance of Preparing for an Exit (10:52) - Common Misconceptions in SaaS Exits (14:50) - Valuation and Multiples for SaaS Companies (22:37) - Maximizing Exit Outcomes (25:01) - The Selling Process on Flippa (30:52) - Why Buy an Existing SaaS? (28:54) - Challenges in Buying and Selling SaaS (35:27) - Advice for Growing a SaaS to 10K MRR (36:57) - Advice for Scaling to 10 Million ARR (39:37) - Summary and Key Takeaways (39:49) - How to Contact Blake Hutchinson

In this episode of the Grow Your B2B SaaS Podcast, Joran hosts Thomas De Clerck, founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring revenue (ARR).  Thomas’ story provides a masterclass in navigating the complexities of scaling a SaaS startup and offers invaluable insights for aspiring entrepreneurs. Tune in to explore the key takeaways from his experience that can guide you on the path to success. Key Timecodes (00:43) - Guest Introduction (01:13) - Company Overview (01:48) - Funding and Growth (02:27) - Product and Services (02:30) - Company Description (03:00) - Personal Journey (03:39) - Motivation and Goals (04:48) - Challenges and Learning (06:15) - Founding Story and Pivot (08:16) - Market Feedback and Success (09:38) - Early Customers and Growth Tactics (11:01) - Equity and Incubator Programs (11:16) - Rock Bottom Moments (12:07) - U.S. Market Entry (13:10) - Company Challenges (14:13) - Go-to-Market Strategy (15:21) - Successful Strategies (16:25) - Additional Go-to-Market Techniques (18:03) - Critical Decisions (19:24) - New Initiatives and AI (20:29) - Rebranding (21:51) - Outbound and Sales Scaling (22:58) - AI and Machine Learning (25:09) - Reflections and Learnings (26:54) - Practical Advice for Founders (28:05) - Advice for Early-Stage Founders (30:24) - Advice for Scaling Founders (32:22) - Summary (33:11) - Closing Remarks