In this latest episode of the "Grow Your B2B SaaS Podcast," host Joran sits down with Pablo Asensio, founder of 8% Growth, to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as the main driver of growth. This approach allows users to see the product’s value before committing financially, making it easier to grow revenue naturally. Key aspects of PLG include self-serve onboarding, viral loops, and in-product upsells. Successful companies like Slack, Dropbox, Calendly, and Miro have effectively used PLG to expand their user base.Key Timecodes

(1:19) - Guest Introduction
(1:32) - Defining PLG
(2:50) - Key Elements of PLG
(3:23) - When to Consider PLG
(5:29) - Misconceptions About PLG
(6:12) - Importance of Organizational Alignment
(7:13) - Aligning Stakeholders
(8:15) - Four-Step Framework for Alignment
(10:37) - Viral Loops and PLG
(12:52) - Moments to Ask for Referrals
(14:53) - Common Mistakes in PLG
(16:12) - Managing Expectations
(17:29) - Misconceptions About Implementing PLG
(19:06) - Tools and Frameworks for PLG
(21:12) - Monetization Strategy
(23:31) - Aligning Sales with PLG
(25:25) - Best Practices for PLG Implementation
(28:12) - Importance of Data
(30:27) - When to Add a Sales Component
(33:19) - Summarizing PLG Advice
(33:54) - Advice for Growing SaaS to 10K MRR
(35:29) - Advice for Scaling to 10 Million ARR
(38:52) - Episode Summary
(39:02) - Contact Information

S6E4 - Mastering Product-Led Growth: Strategies for SaaS Success with Pablo Asensio