Grow Your B2B SaaS

S5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal

Feb 4, 2025

35:00

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss!

Key Timecodes

(0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth.
(0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver.
(1:39) - Discussion on Brand Authority: What is brand authority?
(2:47) - Comparing Brand Authority and Thought Leadership.
(4:01) - Building Brand Authority: When to start?
(5:12) - Credibility Under the Rug: Building brand authority in stealth mode.
(6:47) - Brand Authority as a Byproduct: Building credibility through customer success.
(7:23) - Importance of Positioning and Brand Strategy.
(8:53) - Steps for B2B SaaS Companies to Become Authorities.
(10:24) - The Role of Humor in Brand Strategy.
(12:19) - Applying Learnings from Previous Experiences.
(13:16) - Humor's Role Across Different Channels.
(14:04) - The Importance of Humor in Serious Markets.
(15:08) - Identification Humor: Understanding customer pain points.
(15:42) - Challenges with a Wide Customer Profile.
(15:55) - Common Mistakes in Building Brand Authority.
(17:50) - Importance of Leadership in Brand Building.
(18:50) - Owning the Conversation in Your Industry.
(20:56) - Practical Steps to Own the Conversation.
(21:57) - Challenges in Building Brand Authority.
(24:02) - Key Roles in Brand Authority Discussions.
(25:06) - The Future of Brand Authority and AI Impact.
(28:02) - Advice for SaaS Founders Starting Out.
(29:33) - Growing to 10 Million ARR: Key Strategies.
(31:14) - The Role of SEO and Brand in Growth.
(33:19) - General Advice for SaaS Founders.
(33:56) - How to Contact Melissa Rosenthal: LinkedIn.
(34:22) - Conclusion by Joran: Call for reviews and engagement.