S5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss!

Key Timecodes

• (0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth.

• (0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver.

• (1:39) - Discussion on Brand Authority: What is brand authority?

• (2:47) - Comparing Brand Authority and Thought Leadership.

• (4:01) - Building Brand Authority: When to start?

• (5:12) - Credibility Under the Rug: Building brand authority in stealth mode.

• (6:47) - Brand Authority as a Byproduct: Building credibility through customer success.

• (7:23) - Importance of Positioning and Brand Strategy.

• (8:53) - Steps for B2B SaaS Companies to Become Authorities.

• (10:24) - The Role of Humor in Brand Strategy.

• (12:19) - Applying Learnings from Previous Experiences.

• (13:16) - Humor's Role Across Different Channels.

• (14:04) - The Importance of Humor in Serious Markets.

• (15:08) - Identification Humor: Understanding customer pain points.

• (15:42) - Challenges with a Wide Customer Profile.

• (15:55) - Common Mistakes in Building Brand Authority.

• (17:50) - Importance of Leadership in Brand Building.

• (18:50) - Owning the Conversation in Your Industry.

• (20:56) - Practical Steps to Own the Conversation.

• (21:57) - Challenges in Building Brand Authority.

• (24:02) - Key Roles in Brand Authority Discussions.

• (25:06) - The Future of Brand Authority and AI Impact.

• (28:02) - Advice for SaaS Founders Starting Out.

• (29:33) - Growing to 10 Million ARR: Key Strategies.

• (31:14) - The Role of SEO and Brand in Growth.

• (33:19) - General Advice for SaaS Founders.

• (33:56) - How to Contact Melissa Rosenthal: LinkedIn.

• (34:22) - Conclusion by Joran: Call for reviews and engagement.