Grow Your B2B SaaS S6E5 - Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion with Peter Loving
Mar 18, 2025
43:56
Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the "Grow Your B2B SaaS" podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving, founder of UserActive, a top-tier SaaS design agency that helps businesses grow through better UI and UX. In this episode, Peter provides the hacks on how to optimize UX to boost conversion, retention, and revenue like never before!Key Timecodes
- (0:00) - Introduction and overview of the episode
- (0:49) - Today's topic: How to triple your B2B SaaS revenue with better UX
- (1:35) - Guest introduction: Peter Loving from UserActive
- (2:54) - Discussing the role of UX in increasing revenue
- (3:51) - The importance of website conversion rates
- (5:14) - Strategies for a clear call to action
- (7:06) - Product-led vs. sales-led approaches
- (8:05) - The value of user qualification and questionnaires
- (10:08) - Creating an effective onboarding flow
- (12:45) - Addressing user concerns during onboarding
- (14:15) - Handling empty state dashboards
- (17:11) - Framing the ultimate user result
- (18:56) - Designing a journey for developers
- (19:39) - Increasing conversion from free to paid users
- (23:00) - Impact of UX/UI on user retention
- (25:39) - Prioritizing features and enhancing user retention
- (28:03) - Effective navigation and feature set presentation
- (30:11) - Strategies for increasing user payments
- (32:49) - Contextual upgrades and expansion opportunities
- (34:52) - Timing user referrals and testimonials
- (37:27) - Best advice on UX in one sentence
- (38:04) - Advice for SaaS founders from 0-10K MRR
- (39:08) - Advice for SaaS founders aiming for 10 million ARR
- (41:39) - Summary of the episode
- (42:34) - Contact information for Peter Loving