Artificially Intelligent Marketing

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.McKinsey's Generative AI Forecast: The Future of the US Economy McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.Bentley-Gallup Study on AI Job Impact: American Perspectives Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.Salesforce Einstein Copilot: Customised Conversational AI Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.

In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover:Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service.Stability.AI Unveils StableAudio: Audio Generation with a TwistStability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers.Microsoft's AI Fiasco: When AI Goes Awry in Obituary WritingMicrosoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism.Amazon's Generative AI Simplifies Seller ExperienceAmazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points.GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven MarketingGoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space.Adobe's Firefly: The Next Wave in Generative AI for Creatives and MarketerAdobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring.Coca-Cola Y3000: Sipping the Future with AI-Generated FlavourCoca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights.EY's $1.4 Billion Leap into AIEY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.

Slack's AI Tool: A New Way to Recap Channels and ThreadsSlack is set to test Slack AI this winter, a tool designed to enhance workspace navigation. Features include summarising threads, recapping channel highlights, and a natural language search function. Slack also introduces Slack lists and a new Workflow Builder for easier third-party app integration.Anthropic's Claude 2: A New Premium Player in AI ChatAnthropic unveils Claude 2, a premium AI chat experience. The Claude Pro plan offers extended context windows, swift outputs, and complex reasoning capabilities for a monthly fee. The service aims to compete with OpenAI's ChatGPT Plus.Microsoft's Assurance: Covering AI Legal CostsMicrosoft pledges to cover legal expenses for businesses using their AI tools. This move follows similar commitments from other tech giants and aims to instil confidence in users amidst rising legal challenges in the AI sector.Zoom's AI Companion: Enhancing Virtual CollaborationZoom introduces its AI Companion, offering functionalities like meeting recaps, chat response crafting, and more. The feature is available at no extra cost for paid Zoom subscribers.Sprig's AI Analysis: A New Approach to Survey InsightsSprig launches AI Analysis for Surveys, a tool that employs generative AI to offer immediate insights from survey data. The feature allows users to ask custom questions to their survey results.Amazon One: The Power of Palm Scanning with AIAmazon introduces Amazon One, a palm scanning technology for payments and more. The system was trained using synthetic data and promises a high accuracy rate.ChatGPT Integrates with Canva for Streamlined DesignChatGPT now integrates with Canva, simplifying the design process. The feature is exclusive to ChatGPT Plus subscribers.Gizmodo en Español: From Human Editors to AI TranslationsGizmodo en Español shifts from human editors to AI translations. The move has been met with mixed reactions and highlights the changing media landscape.

In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!ChatGPT Enterprise: A Game-Changer for BusinessesOpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!HubSpot's AI Roadmap: INBOUND 2023As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.Driving Effectiveness: Use AI to turn insights into actionable strategies.Customer Connection: AI tools that not only meet but exceed customer expectations.Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.Google Duet: Your New AI TeammateGoogle is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.Automated Presentations: Create presentations in a fraction of the time.Integrated Features: Duet AI is now in Google Meet and Google Chat.Privacy and Security: Your data remains yours.Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.Ideogram: The Future of AI-Generated Text in ImagesIdeogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.Typography Feature: Create lettering in various styles.Beta Testing: The technology shows promise but has room for improvement.Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.Interview with Jeff Coyle, Co-founder of MarketMuseMartin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.

The podcast explores AI advancements, including Google's creative writing toolbox, AI art copyright, GoDaddy's AI-generated videos, AI skills on the rise, and the need for human involvement. It also discusses workplace evolution, multimodal translation, limitations of AI detectors, AI art features, and more.

In this week's episode, we dive into the latest AI news for marketers, including the peak hype of Generative AI, McKinsey's revolutionary chatbot Lilli, Google's warning on AI-generated content, Microsoft's Azure ChatGPT, and much more. Plus, an exclusive interview with Robert Rose from the Content Marketing Institute on their new career and salary research report.Generative AI Reaches Peak Hype: What Marketers Need to KnowGenerative AI is at the peak of its hype cycle, with GenAI startups securing $14.1 billion in the first half of 2023. We explore the rapid adoption, the role of generative AI in companies like Amazon, and the potential uncertainties and challenges. Marketers, it's time to stay informed and adapt to this evolving technology!McKinsey's AI Chatbot Lilli: The Ultimate Consulting ToolMeet Lilli, McKinsey's internal chatbot that's transforming the way consultants work. We discuss how this AI tool is cutting down research time and providing expert advice, and what it means for marketers. Time to tidy up those resources and consider the power of AI in your strategy!Google's Warning: AI-Generated Content May Just Be Rehashed MaterialGoogle's John Mueller warns about the pitfalls of relying too heavily on AI for content creation. We delve into the importance of crafting unique, user-focused content and how marketers can leverage AI without losing authenticity. The human touch still matters!Microsoft Launches Azure ChatGPT: A Secure, Private Alternative for EnterprisesIntroducing Azure ChatGPT, Microsoft's secure and private alternative for businesses. We discuss the privacy, control, and value it offers, and how it opens up AI chatbot tools for large enterprises. A game-changer for marketers!Google's Smarter AI Features Revolutionize Search ExperienceGoogle's new AI capabilities for Search Generative Experience (SGE) are here, and they're changing the way we interact with content online. We explore the implications for SEO and content strategy, and what it means for marketers. Time to refresh your approach!Amazon's AI Revolutionizes Product ReviewAmazon's generative AI is creating concise highlights from customer reviews, enhancing the shopping experience. We discuss the impact on product marketing and the importance of maintaining authenticity. A new era for customer engagement!Ethan Mollick = Unleashing AI: A New Era of Creative CollaborationAI is acing standard human creativity tests and even outperforming humans in idea generation. We explore the studies that prove AI's proficiency in creativity and what it means for marketers. AI could be your new brainstorm buddy!Interview with Robert Rose: Content Marketing Institute Career Outlook Report 2024Generative AI is a key focus in the Content Marketing Institute's Career and Salary report 2024, and we dive into the mixed feelings about the use of AI in content marketing with Robert Rose.

In this week's episode of Artificially Intelligent Marketing, we dive into the latest advancements in AI, from the groundbreaking PlayHT2.0 voice model to the lifelike realism of AI avatars by HeyGen. We also explore the new features of ChatSpot, the potential of Stability AI's Beluga Models, and much more. Details below:Unleashing the Power of Emotion with PlayHT2.0 - The New Conversational AI Voice Model - PlayHT has taken a giant leap with PlayHT2.0, introducing the ability to control emotional expression in synthesized speech. From happiness to fear, the model's versatility opens up creative possibilities. We discuss the enhancements, including real-time low-latency speech generation and its potential impact on marketing, podcasts, and advertisements.AI Avatars Go Viral with Lifelike Realism- HeyGen's AI-generated avatar clones are so realistic that they're indistinguishable from humans. We delve into the mind-blowing quality, potential use cases in marketing, and the ethical considerations of this rapidly advancing technology.ChatSpot's AI Upgrade: Summarizing CRM Records, YouTube Videos, and Podcast Stats - ChatSpot, HubSpot's AI tool, has introduced time-saving features like summarizing CRM records and YouTube videos. We explore how these updates can streamline processes for marketers and sales professionals, and what it means for HubSpot users.Stability AI's New Beluga Models Set Benchmark Records - Stability AI's Stable Beluga models are setting new benchmarks in the AI language model scene. We discuss their exceptional performance, commercial implications, and what it means for competition in the open-source large language model landscape.How Anthropic's New AI Model Could Help Marketers Generate Better Content - Anthropic's Claude Instant 1.2 offers improvements in content generation. We discuss its relevance for marketers, the power of low-cost LLMs, and what it means for content creation via API.Longshot.ai have launched BotShot - Longshot's BotShot, a no-code custom AI chatbot, offers a new way to interact with websites. We discuss its potential applications and Longshot's commitment to customer needs.Zoom Updates Terms to Train AI with Customer Data - Zoom's updated terms allow the use of customer data for AI training. We discuss the implications for marketers, the importance of user consent, and the potential benefits and challenges of AI in user engagement.AgentBench: Evaluating LLMs as Agents - AgentBench aims to evaluate LLMs as real-world agents. We explore its potential to assess LLMs' capacities and what it means for marketers looking to use LLMs as customer service chatbots.AI Startup in a Box? MetaGPT Aims to Replace Entire Software Companies - MetaGPT's potential to replace entire software companies is a glimpse into a future where building apps becomes exponentially easier. We discuss its implications for marketers, potential concerns, and the exciting possibilities it opens up for innovation.

Segment 1: Protecting Your Content from AI Bots- OpenAI introduces measures to prevent unauthorized access by AI bots to website content.- Marketers' efforts in crafting strategic website content and the importance of protecting it.- How OpenAI's transparency helps control bot access and maintain alignment with customers' expectations.- The implications of blocking AI bots for optimal customer marketing while supporting AI advancement.Segment 2: AI-Generated Art Protection and Initiatives- Challenges arising from AI-generated art and initiatives to safeguard artists' work.- Introduction to C2PA (Content Authenticity and Attribution) for AI-generated content verification.- MIT's Photoguard initiative to protect images from AI repurposing.- Relevance of these developments to marketers and the importance of staying informed.Segment 3: Meta's AI "Personas" and Digital Marketing- Meta's development of AI-powered chatbots with unique personas for platforms like Facebook and Instagram.- Balancing personalized user engagement and data collection for ad targeting.- Opportunities and challenges for marketers with persona-based AI bots.Segment 4: Instagram's AI-Powered Features- Instagram's AI-powered features, including image labeling, DM summaries, and AI-enhanced editing.- How these developments transform Instagram's capabilities and their impact on marketers.- Adaptation to AI-powered creation and moderation for improved social content.Segment 5: Google Assistant's AI Upgrade- Google's plans to incorporate generative AI technologies into its Assistant.- Implications for consumers, developers, and employees due to this major overhaul.- Parallels with Amazon's AI-powered Alexa and the shift towards new AI-powered assistants.Segment 6: OpenAI's GPT-5 Trademark and Its Implications- OpenAI's trademark application for GPT-5 and its implications.- Potential use cases of GPT-5's advanced speech recognition and creation capabilities.- Uncertainty and debate around the release of GPT-5.Segment 7: Meta Open-Sources Audiocraft for AI Sound Magic- Introduction of Meta's open-sourced text-to-audio tool, Audiocraft.- Audiocraft's capabilities in generating music, soundtracks, sound effects, and more.- Importance for marketers in having properly licensed music for content creation.- Innovations and projects expected with Audiocraft's open-source availability.Segment 8: Interview with Brennan Woodruff, Chief Business Officer, GoCharlie- Conversation with Brennan Woodruff, co-founder of AI marketing platform GoCharlie.- Insights into building a startup in the evolving AI space.- GoCharlie's role in empowering businesses for scalable marketing content creation.- Vision for AI agents automating passive income streams in the future.

In this week's Artificially Intelligent Marketing, we cover:Shopify launches Sidekick, an AI-powered support agent that can answer business questions and suggest actions based on a user's Shopify data.Wix releases an AI website builder to help users build high quality websites from text prompts.Major US AI companies like Google, OpenAI and Microsoft agree to manage risks of AI by ensuring transparency, fairness, safety, human control, and privacy.Elon Musk launches new company X with talent from OpenAI and Google, aiming to create "good AGI".Apple is reportedly developing its own AI chatbot "AppleGPT" to compete with OpenAI and Google.Writers using ChatGPT took 40% less time and produced 18% higher quality work according to a study in Science.Mayo Clinic is using Google's MedPalm2 AI chatbot for hospital training, performing comparably to doctors.Stability AI releases image generation model SDXL 1.0 to rival Midjourney, with 10.1 billion parameters.Rewind launches a personal AI iPhone app to record and search users' digital interactions using GPT-4.Amazon announces Agents for Bedrock to let companies build conversational agents accessing proprietary data.Cohere unveils Coral, an enterprise knowledge assistant chatbot connecting to company data sources.Cybercriminals launch FraudGPT, an AI tool for malicious coding and phishing on the dark web.Eleven Labs releases new synthetic voices with accents and delivery styles for generative audio.Runway launchedsvideo generation from images, creating animations from Midjourney and other image outputs. The results are impressive.Stability AI open sourced large language models FreeWilly 1 and 2, outperforming GPT-3 and even GPT-4 in some cases.Martin gives us an update from the AI Marketing conference MAICON

After a two-week break, Paul and Martin return with a heap of AI news from the last two weeks. Strap in!ChatGPT user growth may have stalled, with data suggesting fewer users in June compared to May.OpenAI provided all API users access to GPT 4, a significant development for developers using the API.ChatGPT's internet access was revoked due to users bypassing paywalls and accessing gated content on news sites.OpenAI's team is building a human-level automated alignment researcher to scale efforts and align superintelligence more effectively.OpenAI made Code Interpreter available to everyone, enabling various functionalities within the chat, data analysis, visualization, predictive modeling, and more.OpenAI seeks new data sources, striking deals with Shutterstock and the Associated Press.ChatGPT's performance has changed significantly, with some tasks showing deterioration over time.ChatGPT increases message limits, allowing some users up to 100 messages every 3 hours.ChatGPT introduces custom instructions, letting users provide information about themselves and how they want ChatGPT to respond.Claude 2 is released, nearly as good as ChatGPT 4 on various benchmark tests with a 100k context window.Meta releases commercial version of its open source language model, LLaMA 2, available in three model sizes with some usage restrictions.Google updates to Bard, allowing image uploads, voice responses, and modifications to response tones.Google launches NotebookLM, an AI-powered notes app for select users in the US, designed to gain insights from language models and existing content.Google is testing an AI tool called "Genesis" for writing news articles, acting as a co-pilot for journalists.Hubspot's chatspot learns your writing style for blogs and emails, but the tool is limited to 5000 characters.Microsoft plans to charge $30 per user for Microsoft Office AI features, potentially leading to significant ROI for enterprises.Inflection AI develops an $880M AI supercomputer despite scarce GPUs, raising $1.5 billion at a $4 billion valuation.ClipDrop introduces Stable Doodle, allowing users to create sketches for image generation prompts.Midjourney launches the Panning feature, enabling image extension in various directions.Meta's new image generation model, CM3Leon, creates images from text and vice versa, with the ability to edit existing images.