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Artificially Intelligent Marketing

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Sep 10, 2023 • 50min

Slack's AI tools, Claude Pro, Zoom's AI Companion, and Notes from Inbound 2023

Slack's AI Tool: A New Way to Recap Channels and ThreadsSlack is set to test Slack AI this winter, a tool designed to enhance workspace navigation. Features include summarising threads, recapping channel highlights, and a natural language search function. Slack also introduces Slack lists and a new Workflow Builder for easier third-party app integration.Anthropic's Claude 2: A New Premium Player in AI ChatAnthropic unveils Claude 2, a premium AI chat experience. The Claude Pro plan offers extended context windows, swift outputs, and complex reasoning capabilities for a monthly fee. The service aims to compete with OpenAI's ChatGPT Plus.Microsoft's Assurance: Covering AI Legal CostsMicrosoft pledges to cover legal expenses for businesses using their AI tools. This move follows similar commitments from other tech giants and aims to instil confidence in users amidst rising legal challenges in the AI sector.Zoom's AI Companion: Enhancing Virtual CollaborationZoom introduces its AI Companion, offering functionalities like meeting recaps, chat response crafting, and more. The feature is available at no extra cost for paid Zoom subscribers.Sprig's AI Analysis: A New Approach to Survey InsightsSprig launches AI Analysis for Surveys, a tool that employs generative AI to offer immediate insights from survey data. The feature allows users to ask custom questions to their survey results.Amazon One: The Power of Palm Scanning with AIAmazon introduces Amazon One, a palm scanning technology for payments and more. The system was trained using synthetic data and promises a high accuracy rate.ChatGPT Integrates with Canva for Streamlined DesignChatGPT now integrates with Canva, simplifying the design process. The feature is exclusive to ChatGPT Plus subscribers.Gizmodo en Español: From Human Editors to AI TranslationsGizmodo en Español shifts from human editors to AI translations. The move has been met with mixed reactions and highlights the changing media landscape.
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Sep 3, 2023 • 1h 3min

AI at #INBOUND23 and Beyond: HubSpot's AI Roadmap, ChatGPT Enterprise, Google Duet AI, and Ideogram

In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!ChatGPT Enterprise: A Game-Changer for BusinessesOpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!HubSpot's AI Roadmap: INBOUND 2023As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.Driving Effectiveness: Use AI to turn insights into actionable strategies.Customer Connection: AI tools that not only meet but exceed customer expectations.Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.Google Duet: Your New AI TeammateGoogle is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.Automated Presentations: Create presentations in a fraction of the time.Integrated Features: Duet AI is now in Google Meet and Google Chat.Privacy and Security: Your data remains yours.Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.Ideogram: The Future of AI-Generated Text in ImagesIdeogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.Typography Feature: Create lettering in various styles.Beta Testing: The technology shows promise but has room for improvement.Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.Interview with Jeff Coyle, Co-founder of MarketMuseMartin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.
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Aug 25, 2023 • 1h 5min

The Human-AI Balance: Skills, Ethics, and the Future of Work

The podcast explores AI advancements, including Google's creative writing toolbox, AI art copyright, GoDaddy's AI-generated videos, AI skills on the rise, and the need for human involvement. It also discusses workplace evolution, multimodal translation, limitations of AI detectors, AI art features, and more.
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Aug 19, 2023 • 1h 22min

Riding the Crest of the AI Hype Wave: Strategic AI Insights and Robert Rose on Content Marketing's Future

In this week's episode, we dive into the latest AI news for marketers, including the peak hype of Generative AI, McKinsey's revolutionary chatbot Lilli, Google's warning on AI-generated content, Microsoft's Azure ChatGPT, and much more. Plus, an exclusive interview with Robert Rose from the Content Marketing Institute on their new career and salary research report.Generative AI Reaches Peak Hype: What Marketers Need to KnowGenerative AI is at the peak of its hype cycle, with GenAI startups securing $14.1 billion in the first half of 2023. We explore the rapid adoption, the role of generative AI in companies like Amazon, and the potential uncertainties and challenges. Marketers, it's time to stay informed and adapt to this evolving technology!McKinsey's AI Chatbot Lilli: The Ultimate Consulting ToolMeet Lilli, McKinsey's internal chatbot that's transforming the way consultants work. We discuss how this AI tool is cutting down research time and providing expert advice, and what it means for marketers. Time to tidy up those resources and consider the power of AI in your strategy!Google's Warning: AI-Generated Content May Just Be Rehashed MaterialGoogle's John Mueller warns about the pitfalls of relying too heavily on AI for content creation. We delve into the importance of crafting unique, user-focused content and how marketers can leverage AI without losing authenticity. The human touch still matters!Microsoft Launches Azure ChatGPT: A Secure, Private Alternative for EnterprisesIntroducing Azure ChatGPT, Microsoft's secure and private alternative for businesses. We discuss the privacy, control, and value it offers, and how it opens up AI chatbot tools for large enterprises. A game-changer for marketers!Google's Smarter AI Features Revolutionize Search ExperienceGoogle's new AI capabilities for Search Generative Experience (SGE) are here, and they're changing the way we interact with content online. We explore the implications for SEO and content strategy, and what it means for marketers. Time to refresh your approach!Amazon's AI Revolutionizes Product ReviewAmazon's generative AI is creating concise highlights from customer reviews, enhancing the shopping experience. We discuss the impact on product marketing and the importance of maintaining authenticity. A new era for customer engagement!Ethan Mollick = Unleashing AI: A New Era of Creative CollaborationAI is acing standard human creativity tests and even outperforming humans in idea generation. We explore the studies that prove AI's proficiency in creativity and what it means for marketers. AI could be your new brainstorm buddy!Interview with Robert Rose: Content Marketing Institute Career Outlook Report 2024Generative AI is a key focus in the Content Marketing Institute's Career and Salary report 2024, and we dive into the mixed feelings about the use of AI in content marketing with Robert Rose.
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Aug 14, 2023 • 53min

Emotion, Voice, and Visuals: PlayHT2.0 and HeyGen's Innovations in AI

In this week's episode of Artificially Intelligent Marketing, we dive into the latest advancements in AI, from the groundbreaking PlayHT2.0 voice model to the lifelike realism of AI avatars by HeyGen. We also explore the new features of ChatSpot, the potential of Stability AI's Beluga Models, and much more. Details below:Unleashing the Power of Emotion with PlayHT2.0 - The New Conversational AI Voice Model - PlayHT has taken a giant leap with PlayHT2.0, introducing the ability to control emotional expression in synthesized speech. From happiness to fear, the model's versatility opens up creative possibilities. We discuss the enhancements, including real-time low-latency speech generation and its potential impact on marketing, podcasts, and advertisements.AI Avatars Go Viral with Lifelike Realism- HeyGen's AI-generated avatar clones are so realistic that they're indistinguishable from humans. We delve into the mind-blowing quality, potential use cases in marketing, and the ethical considerations of this rapidly advancing technology.ChatSpot's AI Upgrade: Summarizing CRM Records, YouTube Videos, and Podcast Stats - ChatSpot, HubSpot's AI tool, has introduced time-saving features like summarizing CRM records and YouTube videos. We explore how these updates can streamline processes for marketers and sales professionals, and what it means for HubSpot users.Stability AI's New Beluga Models Set Benchmark Records - Stability AI's Stable Beluga models are setting new benchmarks in the AI language model scene. We discuss their exceptional performance, commercial implications, and what it means for competition in the open-source large language model landscape.How Anthropic's New AI Model Could Help Marketers Generate Better Content - Anthropic's Claude Instant 1.2 offers improvements in content generation. We discuss its relevance for marketers, the power of low-cost LLMs, and what it means for content creation via API.Longshot.ai have launched BotShot - Longshot's BotShot, a no-code custom AI chatbot, offers a new way to interact with websites. We discuss its potential applications and Longshot's commitment to customer needs.Zoom Updates Terms to Train AI with Customer Data - Zoom's updated terms allow the use of customer data for AI training. We discuss the implications for marketers, the importance of user consent, and the potential benefits and challenges of AI in user engagement.AgentBench: Evaluating LLMs as Agents - AgentBench aims to evaluate LLMs as real-world agents. We explore its potential to assess LLMs' capacities and what it means for marketers looking to use LLMs as customer service chatbots.AI Startup in a Box? MetaGPT Aims to Replace Entire Software Companies - MetaGPT's potential to replace entire software companies is a glimpse into a future where building apps becomes exponentially easier. We discuss its implications for marketers, potential concerns, and the exciting possibilities it opens up for innovation.
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Aug 8, 2023 • 1h 28min

Locking Down Your Content Kingdom: Defending Against AI Bots

Segment 1: Protecting Your Content from AI Bots- OpenAI introduces measures to prevent unauthorized access by AI bots to website content.- Marketers' efforts in crafting strategic website content and the importance of protecting it.- How OpenAI's transparency helps control bot access and maintain alignment with customers' expectations.- The implications of blocking AI bots for optimal customer marketing while supporting AI advancement.Segment 2: AI-Generated Art Protection and Initiatives- Challenges arising from AI-generated art and initiatives to safeguard artists' work.- Introduction to C2PA (Content Authenticity and Attribution) for AI-generated content verification.- MIT's Photoguard initiative to protect images from AI repurposing.- Relevance of these developments to marketers and the importance of staying informed.Segment 3: Meta's AI "Personas" and Digital Marketing- Meta's development of AI-powered chatbots with unique personas for platforms like Facebook and Instagram.- Balancing personalized user engagement and data collection for ad targeting.- Opportunities and challenges for marketers with persona-based AI bots.Segment 4: Instagram's AI-Powered Features- Instagram's AI-powered features, including image labeling, DM summaries, and AI-enhanced editing.- How these developments transform Instagram's capabilities and their impact on marketers.- Adaptation to AI-powered creation and moderation for improved social content.Segment 5: Google Assistant's AI Upgrade- Google's plans to incorporate generative AI technologies into its Assistant.- Implications for consumers, developers, and employees due to this major overhaul.- Parallels with Amazon's AI-powered Alexa and the shift towards new AI-powered assistants.Segment 6: OpenAI's GPT-5 Trademark and Its Implications- OpenAI's trademark application for GPT-5 and its implications.- Potential use cases of GPT-5's advanced speech recognition and creation capabilities.- Uncertainty and debate around the release of GPT-5.Segment 7: Meta Open-Sources Audiocraft for AI Sound Magic- Introduction of Meta's open-sourced text-to-audio tool, Audiocraft.- Audiocraft's capabilities in generating music, soundtracks, sound effects, and more.- Importance for marketers in having properly licensed music for content creation.- Innovations and projects expected with Audiocraft's open-source availability.Segment 8: Interview with Brennan Woodruff, Chief Business Officer, GoCharlie- Conversation with Brennan Woodruff, co-founder of AI marketing platform GoCharlie.- Insights into building a startup in the evolving AI space.- GoCharlie's role in empowering businesses for scalable marketing content creation.- Vision for AI agents automating passive income streams in the future.
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Jul 29, 2023 • 36min

Generative Media Mania: Shopify's Sidekick, SDXL Image Gen, and Runway's Image to Video

In this week's Artificially Intelligent Marketing, we cover:Shopify launches Sidekick, an AI-powered support agent that can answer business questions and suggest actions based on a user's Shopify data.Wix releases an AI website builder to help users build high quality websites from text prompts.Major US AI companies like Google, OpenAI and Microsoft agree to manage risks of AI by ensuring transparency, fairness, safety, human control, and privacy.Elon Musk launches new company X with talent from OpenAI and Google, aiming to create "good AGI".Apple is reportedly developing its own AI chatbot "AppleGPT" to compete with OpenAI and Google.Writers using ChatGPT took 40% less time and produced 18% higher quality work according to a study in Science.Mayo Clinic is using Google's MedPalm2 AI chatbot for hospital training, performing comparably to doctors.Stability AI releases image generation model SDXL 1.0 to rival Midjourney, with 10.1 billion parameters.Rewind launches a personal AI iPhone app to record and search users' digital interactions using GPT-4.Amazon announces Agents for Bedrock to let companies build conversational agents accessing proprietary data.Cohere unveils Coral, an enterprise knowledge assistant chatbot connecting to company data sources.Cybercriminals launch FraudGPT, an AI tool for malicious coding and phishing on the dark web.Eleven Labs releases new synthetic voices with accents and delivery styles for generative audio.Runway launchedsvideo generation from images, creating animations from Midjourney and other image outputs. The results are impressive.Stability AI open sourced large language models FreeWilly 1 and 2, outperforming GPT-3 and even GPT-4 in some cases.Martin gives us an update from the AI Marketing conference MAICON
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Jul 24, 2023 • 1h 11min

The AI Gazette: The Latest from ChatGPT, Meta and Google

After a two-week break, Paul and Martin return with a heap of AI news from the last two weeks. Strap in!ChatGPT user growth may have stalled, with data suggesting fewer users in June compared to May.OpenAI provided all API users access to GPT 4, a significant development for developers using the API.ChatGPT's internet access was revoked due to users bypassing paywalls and accessing gated content on news sites.OpenAI's team is building a human-level automated alignment researcher to scale efforts and align superintelligence more effectively.OpenAI made Code Interpreter available to everyone, enabling various functionalities within the chat, data analysis, visualization, predictive modeling, and more.OpenAI seeks new data sources, striking deals with Shutterstock and the Associated Press.ChatGPT's performance has changed significantly, with some tasks showing deterioration over time.ChatGPT increases message limits, allowing some users up to 100 messages every 3 hours.ChatGPT introduces custom instructions, letting users provide information about themselves and how they want ChatGPT to respond.Claude 2 is released, nearly as good as ChatGPT 4 on various benchmark tests with a 100k context window.Meta releases commercial version of its open source language model, LLaMA 2, available in three model sizes with some usage restrictions.Google updates to Bard, allowing image uploads, voice responses, and modifications to response tones.Google launches NotebookLM, an AI-powered notes app for select users in the US, designed to gain insights from language models and existing content.Google is testing an AI tool called "Genesis" for writing news articles, acting as a co-pilot for journalists.Hubspot's chatspot learns your writing style for blogs and emails, but the tool is limited to 5000 characters.Microsoft plans to charge $30 per user for Microsoft Office AI features, potentially leading to significant ROI for enterprises.Inflection AI develops an $880M AI supercomputer despite scarce GPUs, raising $1.5 billion at a $4 billion valuation.ClipDrop introduces Stable Doodle, allowing users to create sketches for image generation prompts.Midjourney launches the Panning feature, enabling image extension in various directions.Meta's new image generation model, CM3Leon, creates images from text and vice versa, with the ability to edit existing images.
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Jul 3, 2023 • 1h 6min

From Shopping to Assistance: How AI Is Becoming Your Personal Guide

In this week's episode, we explore how artificial intelligence is taking on a more personal role, transforming the way we work, shop, and engage with customers. From Microsoft's AI-powered shopping tools to OpenAI's ambitious plans for ChatGPT as a super smart personal assistant.Main Stories:Microsoft Brings AI Shopping Tools To Bing And Edge:Microsoft announced new AI-powered shopping tools for Bing and Bing AI chatbot in the Edge sidebar.The toolset includes an automatic buying guide generator, AI-generated review summaries, and a Price Match tool.Partnerships with top U.S. retailers have been established for the Price Match tool.AI-generated tweets might be more convincing than real people, research finds:A recent study revealed that people trust AI-generated tweets, particularly those written by GPT-3, more than human-written tweets.The study involved participants from multiple countries and focused on various science topics.The research highlighted the need to improve training datasets to prevent misuse of AI for disinformation.KPMG Report: Productivity boost from Generative AI could add £31 billion of GDP to the UK economy:Generative AI has the potential to contribute £31 billion to the UK's GDP annually, resulting in a 1.2% boost in productivity, according to a KPMG report.Certain occupations, such as authors and graphic designers, could see a significant impact from text-based AI automation.Changes in work practices, skill enhancement, and digital investments are necessary to realize these productivity gains.OpenAI is reportedly planning to turn ChatGPT into a "supersmart personal assistant for work":OpenAI is exploring the idea of equipping ChatGPT with in-depth knowledge of individual employees and their workplaces to provide personalized assistance.This move could enable ChatGPT to draft emails, documents, and other materials in an employee's unique style and incorporate the latest business data.OpenAI's decision on whether to offer the enhanced AI assistant as a standalone product or part of a broader software suite is still under discussion.Snippets:OpenAI is opening its first expansion office in London.Demis Hassabis, Google DeepMind’s CEO, revealed plans for a new algorithm combining LLM technology with techniques used in AlphaGo.DragGAN, a research paper on adjusting images by dragging them, is now available as source code and a demo on Hugging Face.Insilico Medicine, a member of NVIDIA Inception, is entering Phase 2 clinical trials with a drug candidate discovered using its AI platform.Midjourney users are experiencing interesting effects using the new zoom tool.GPT Author is a project utilizing GPT-4 and Stable Diffusion API calls to generate original fantasy novels.Amazon is building an LLM marketplace, compiling the best "ChatGPT's" in one location.A not-for-profit AI research lab focused on ethics in AI has been created by Canva, HuggingFace, and Stability AI.The Marketing AI Institute has released a Creative Commons licensed manifesto for ethical AI usage.Tool of the Week: Storybird.ai
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Jun 24, 2023 • 51min

Meta's AI Powerhouse: Cannes Announcements, Generative Images, and Voicebox Mastery

Welcome to our podcast about the impact of artificial intelligence on marketing. We'll explore AI trends, tools, and developments. From Meta's Cannes initiatives to Voicebox, we aim to inform, entertain, and inspire you. Let's dive in!Meta talks AI for marketers at CannesMeta is investing in AI-powered technologies and research for generative AI experiences.Focus areas include AI assistants, AI stickers, and AI media editing.AI assistants could transform consumer experiences and provide customer support through Meta-owned apps.AI-generated stickers would allow users and businesses to express themselves creatively.AI media editing has the potential to revolutionize interaction with visual content.Lots of generative image newsMidjourney 5.2 introduces a "Zoom out" feature for AI image generation.Stability AI launches SDXL 0.9, an AI model for more photorealistic image generation.Meta introduces I-JEPA, a "human-like" AI image creation model for completing unfinished images.Marvel Studios utilizes AI for the opening of its series Secret Invasion.Meta releases new text-to-speech AI called VoiceboxVoicebox is an all-in-one generative speech tool with text-to-speech synthesis.Supports speech synthesis in six languages and can perform tasks it wasn't trained on.Features noise removal, content editing, style conversion, and more.20x faster than current models and outperforms single-purpose models through in-context learning.Clickup makes AI-powered assistant available more widelyClickup introduces 100+ AI Tools optimized for various use cases.Improve writing, allow AI to generate text and copy, eliminate administrative tasks.Use cases include marketing, sales, product, engineering, and project management.ClickUp AI is available for paid plans at $5 per user per month.Tool of the week: Perplexity.ai - an AI-powered search engine and Chrome extension.

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