Artificially Intelligent Marketing

Diving Deep: Paul and Martin's AI Toolkit RevealedJoin the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing.Jasper's End-to-End AI Copilot: Elevating Marketing TeamsJasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time analytics, company knowledge storage, enhanced team collaboration, enterprise integration, and more, Jasper shifts from cost-saving to revenue generation.Universal Music vs. Anthropic: Navigating the AI-Generated Lyrics Copyright QuagmireUniversal Music takes on Anthropic in a copyright lawsuit, accusing chatbot Claude of producing near-identical lyrics of artists like Gloria Gaynor. This case sets a benchmark for AI's role in marketing content creation involving copyrighted materials. Universal's move to license assets for ethical AI use paves the way for a legal framework and a new revenue stream.Invasion of Celebrity Clones: The Rise of AI Chatbots in MarketingProminent figures like Tim Ferriss and Scott Galloway have trained chatbots on their content, allowing for Q&A based on their insights. Meta is rolling out celebrity-inspired chatbots, enabling users to engage with AI renditions of stars. With Gen Z showing significant interest in companion chatbots, this could reshape influencer marketing.Visionary Tools: Harnessing ChatGPT's Visual CapabilitiesChatGPT's latest visual feature revolutionises conversations about uploaded images. Marketers can now dissect high-performing landing pages, receive feedback on slide decks, convert handwritten notes to text, and more.

Google Offers Legal Cover for Generative AI UsersGoogle introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement.Skyscanner’s Generative AI for Travel DiscoverySkyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool is currently in beta and is powered by ChatGPT.The Risks of Fine-Tuning Generative AI ModelsNew research highlights the vulnerabilities in fine-tuning generative AI models. The study warns that even normal tuning can degrade built-in protections against bias and that hackers can exploit these weaknesses.CEO Appetite for AI: From Skepticism to Strategic IntegrationA recent survey shows a 130% increase in CEO adoption of AI within a year. While concerns about bugs and privacy persist, the benefits appear to outweigh the challenges, especially in the marketing sector.UK's Generative AI Ambitions: A Reality CheckCambridge researchers question the UK's global leadership aspirations in AI, citing a lack of capital investment and computing power. The report calls for a focus on real-world AI applications that leverage the UK's strengths.ElevenLabs' AI Dubbing FeatureElevenLabs launches an AI-powered voice cloning and dubbing system, capable of translating voice recordings into over 20 languages. While the technology is promising, it raises ethical questions around potential misuse.OpenAI's Shifting Core ValuesOpenAI revises its core values, moving from "audacious" and "thoughtful" to a focus on "scale" and "AGI." The change raises questions about the company's long-term goals and authenticity.Interview: Oliva Gambelin, Founder of Ethical IntelligenceOlivia Gambelin delves into the intricacies of AI ethics, emphasizing the need for corporate values that prioritise ethical considerations. She argues that aligning AI development with ethical guidelines is a business imperative.

OpenAI considers creating custom AI chips to address supply constraints and high costs. ChatGPT expands with vision feature for homework assistance and design advice. Meta disrupts advertising with generative AI tools but reminds of the need for ethical frameworks. Canva introduces AI-driven design tools and raises ethical concerns about consent. Zapier's AI-powered Canvas revolutionizes workflows. Anthropic's research demystifies neural networks. Databox uses AI to automate marketing data analysis. The podcast also discusses Rewind, ChatGPT's capabilities, and decomposing language models.

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.McKinsey's Generative AI Forecast: The Future of the US Economy McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.Bentley-Gallup Study on AI Job Impact: American Perspectives Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.Salesforce Einstein Copilot: Customised Conversational AI Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.

In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover:Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service.Stability.AI Unveils StableAudio: Audio Generation with a TwistStability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers.Microsoft's AI Fiasco: When AI Goes Awry in Obituary WritingMicrosoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism.Amazon's Generative AI Simplifies Seller ExperienceAmazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points.GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven MarketingGoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space.Adobe's Firefly: The Next Wave in Generative AI for Creatives and MarketerAdobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring.Coca-Cola Y3000: Sipping the Future with AI-Generated FlavourCoca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights.EY's $1.4 Billion Leap into AIEY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.

Slack's AI Tool: A New Way to Recap Channels and ThreadsSlack is set to test Slack AI this winter, a tool designed to enhance workspace navigation. Features include summarising threads, recapping channel highlights, and a natural language search function. Slack also introduces Slack lists and a new Workflow Builder for easier third-party app integration.Anthropic's Claude 2: A New Premium Player in AI ChatAnthropic unveils Claude 2, a premium AI chat experience. The Claude Pro plan offers extended context windows, swift outputs, and complex reasoning capabilities for a monthly fee. The service aims to compete with OpenAI's ChatGPT Plus.Microsoft's Assurance: Covering AI Legal CostsMicrosoft pledges to cover legal expenses for businesses using their AI tools. This move follows similar commitments from other tech giants and aims to instil confidence in users amidst rising legal challenges in the AI sector.Zoom's AI Companion: Enhancing Virtual CollaborationZoom introduces its AI Companion, offering functionalities like meeting recaps, chat response crafting, and more. The feature is available at no extra cost for paid Zoom subscribers.Sprig's AI Analysis: A New Approach to Survey InsightsSprig launches AI Analysis for Surveys, a tool that employs generative AI to offer immediate insights from survey data. The feature allows users to ask custom questions to their survey results.Amazon One: The Power of Palm Scanning with AIAmazon introduces Amazon One, a palm scanning technology for payments and more. The system was trained using synthetic data and promises a high accuracy rate.ChatGPT Integrates with Canva for Streamlined DesignChatGPT now integrates with Canva, simplifying the design process. The feature is exclusive to ChatGPT Plus subscribers.Gizmodo en Español: From Human Editors to AI TranslationsGizmodo en Español shifts from human editors to AI translations. The move has been met with mixed reactions and highlights the changing media landscape.

In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!ChatGPT Enterprise: A Game-Changer for BusinessesOpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!HubSpot's AI Roadmap: INBOUND 2023As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.Driving Effectiveness: Use AI to turn insights into actionable strategies.Customer Connection: AI tools that not only meet but exceed customer expectations.Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.Google Duet: Your New AI TeammateGoogle is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.Automated Presentations: Create presentations in a fraction of the time.Integrated Features: Duet AI is now in Google Meet and Google Chat.Privacy and Security: Your data remains yours.Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.Ideogram: The Future of AI-Generated Text in ImagesIdeogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.Typography Feature: Create lettering in various styles.Beta Testing: The technology shows promise but has room for improvement.Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.Interview with Jeff Coyle, Co-founder of MarketMuseMartin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.

The podcast explores AI advancements, including Google's creative writing toolbox, AI art copyright, GoDaddy's AI-generated videos, AI skills on the rise, and the need for human involvement. It also discusses workplace evolution, multimodal translation, limitations of AI detectors, AI art features, and more.

In this week's episode, we dive into the latest AI news for marketers, including the peak hype of Generative AI, McKinsey's revolutionary chatbot Lilli, Google's warning on AI-generated content, Microsoft's Azure ChatGPT, and much more. Plus, an exclusive interview with Robert Rose from the Content Marketing Institute on their new career and salary research report.Generative AI Reaches Peak Hype: What Marketers Need to KnowGenerative AI is at the peak of its hype cycle, with GenAI startups securing $14.1 billion in the first half of 2023. We explore the rapid adoption, the role of generative AI in companies like Amazon, and the potential uncertainties and challenges. Marketers, it's time to stay informed and adapt to this evolving technology!McKinsey's AI Chatbot Lilli: The Ultimate Consulting ToolMeet Lilli, McKinsey's internal chatbot that's transforming the way consultants work. We discuss how this AI tool is cutting down research time and providing expert advice, and what it means for marketers. Time to tidy up those resources and consider the power of AI in your strategy!Google's Warning: AI-Generated Content May Just Be Rehashed MaterialGoogle's John Mueller warns about the pitfalls of relying too heavily on AI for content creation. We delve into the importance of crafting unique, user-focused content and how marketers can leverage AI without losing authenticity. The human touch still matters!Microsoft Launches Azure ChatGPT: A Secure, Private Alternative for EnterprisesIntroducing Azure ChatGPT, Microsoft's secure and private alternative for businesses. We discuss the privacy, control, and value it offers, and how it opens up AI chatbot tools for large enterprises. A game-changer for marketers!Google's Smarter AI Features Revolutionize Search ExperienceGoogle's new AI capabilities for Search Generative Experience (SGE) are here, and they're changing the way we interact with content online. We explore the implications for SEO and content strategy, and what it means for marketers. Time to refresh your approach!Amazon's AI Revolutionizes Product ReviewAmazon's generative AI is creating concise highlights from customer reviews, enhancing the shopping experience. We discuss the impact on product marketing and the importance of maintaining authenticity. A new era for customer engagement!Ethan Mollick = Unleashing AI: A New Era of Creative CollaborationAI is acing standard human creativity tests and even outperforming humans in idea generation. We explore the studies that prove AI's proficiency in creativity and what it means for marketers. AI could be your new brainstorm buddy!Interview with Robert Rose: Content Marketing Institute Career Outlook Report 2024Generative AI is a key focus in the Content Marketing Institute's Career and Salary report 2024, and we dive into the mixed feelings about the use of AI in content marketing with Robert Rose.

In this week's episode of Artificially Intelligent Marketing, we dive into the latest advancements in AI, from the groundbreaking PlayHT2.0 voice model to the lifelike realism of AI avatars by HeyGen. We also explore the new features of ChatSpot, the potential of Stability AI's Beluga Models, and much more. Details below:Unleashing the Power of Emotion with PlayHT2.0 - The New Conversational AI Voice Model - PlayHT has taken a giant leap with PlayHT2.0, introducing the ability to control emotional expression in synthesized speech. From happiness to fear, the model's versatility opens up creative possibilities. We discuss the enhancements, including real-time low-latency speech generation and its potential impact on marketing, podcasts, and advertisements.AI Avatars Go Viral with Lifelike Realism- HeyGen's AI-generated avatar clones are so realistic that they're indistinguishable from humans. We delve into the mind-blowing quality, potential use cases in marketing, and the ethical considerations of this rapidly advancing technology.ChatSpot's AI Upgrade: Summarizing CRM Records, YouTube Videos, and Podcast Stats - ChatSpot, HubSpot's AI tool, has introduced time-saving features like summarizing CRM records and YouTube videos. We explore how these updates can streamline processes for marketers and sales professionals, and what it means for HubSpot users.Stability AI's New Beluga Models Set Benchmark Records - Stability AI's Stable Beluga models are setting new benchmarks in the AI language model scene. We discuss their exceptional performance, commercial implications, and what it means for competition in the open-source large language model landscape.How Anthropic's New AI Model Could Help Marketers Generate Better Content - Anthropic's Claude Instant 1.2 offers improvements in content generation. We discuss its relevance for marketers, the power of low-cost LLMs, and what it means for content creation via API.Longshot.ai have launched BotShot - Longshot's BotShot, a no-code custom AI chatbot, offers a new way to interact with websites. We discuss its potential applications and Longshot's commitment to customer needs.Zoom Updates Terms to Train AI with Customer Data - Zoom's updated terms allow the use of customer data for AI training. We discuss the implications for marketers, the importance of user consent, and the potential benefits and challenges of AI in user engagement.AgentBench: Evaluating LLMs as Agents - AgentBench aims to evaluate LLMs as real-world agents. We explore its potential to assess LLMs' capacities and what it means for marketers looking to use LLMs as customer service chatbots.AI Startup in a Box? MetaGPT Aims to Replace Entire Software Companies - MetaGPT's potential to replace entire software companies is a glimpse into a future where building apps becomes exponentially easier. We discuss its implications for marketers, potential concerns, and the exciting possibilities it opens up for innovation.