Artificially Intelligent Marketing AI at #INBOUND23 and Beyond: HubSpot's AI Roadmap, ChatGPT Enterprise, Google Duet AI, and Ideogram
In this week's episode, we're diving into some groundbreaking updates that are set to revolutionise the marketing landscape. From OpenAI's ChatGPT Enterprise to HubSpot's AI roadmap and Google's Duet AI, we've got a lot to cover. Plus, we have an exclusive interview with Jeff Coyle, co-founder of MarketMuse. Let's get into it!
ChatGPT Enterprise: A Game-Changer for Businesses
OpenAI has just rolled out ChatGPT Enterprise, a robust version of ChatGPT tailored for business needs. This isn't just a chatbot; it's a full-fledged business assistant. Here's what you need to know:
Enterprise-Level Security: Your data is safe, thanks to AES 256 encryption and SOC 2 compliance.
Scalability: Features like an admin console, SSO, and domain verification make it ideal for large-scale deployments.
Power-Packed Performance: With access to GPT-4 and advanced data analysis, this is the most potent ChatGPT yet.
Hot Take: The code interpreter feature is a game-changer, allowing businesses to analyse data securely. Imagine the possibilities when you can upload .txt files with chapters of context!
HubSpot's AI Roadmap: INBOUND 2023
As we gear up for INBOUND 2023, HubSpot has unveiled its AI priorities:
AI-Powered Efficiency: Eliminate repetitive tasks and boost productivity.
Driving Effectiveness: Use AI to turn insights into actionable strategies.
Customer Connection: AI tools that not only meet but exceed customer expectations.
Hot Take: HubSpot is setting the stage for a smarter, more effective approach to marketing. The focus on customer connection is particularly intriguing.
Google Duet: Your New AI Teammate
Google is rolling out Duet AI to all Google Workspace users. This AI assistant is more than just a tool; it's your new teammate.
Automated Presentations: Create presentations in a fraction of the time.
Integrated Features: Duet AI is now in Google Meet and Google Chat.
Privacy and Security: Your data remains yours.
Hot Take: At £30 per month per user, the ROI potential here is massive as long as businesses invest in employee AI training.
Ideogram: The Future of AI-Generated Text in Images
Ideogram, a startup by ex-Google Brain researchers, is making waves with its AI image generator focused on text within images.
Typography Feature: Create lettering in various styles.
Beta Testing: The technology shows promise but has room for improvement.
Hot Take: While it's still in the beta phase, Ideogram could be a game-changer for marketers focusing on visual branding.
Interview with Jeff Coyle, Co-founder of MarketMuse
Martin sits down with Jeff Coyle to discuss MarketMuse, an AI-powered content strategy tool that's making a significant impact on SEO and content marketing.