Artificially Intelligent Marketing

In this week's episode of Artificially Intelligent Marketing, we dive into the latest advancements in AI, from the groundbreaking PlayHT2.0 voice model to the lifelike realism of AI avatars by HeyGen. We also explore the new features of ChatSpot, the potential of Stability AI's Beluga Models, and much more. Details below:Unleashing the Power of Emotion with PlayHT2.0 - The New Conversational AI Voice Model - PlayHT has taken a giant leap with PlayHT2.0, introducing the ability to control emotional expression in synthesized speech. From happiness to fear, the model's versatility opens up creative possibilities. We discuss the enhancements, including real-time low-latency speech generation and its potential impact on marketing, podcasts, and advertisements.AI Avatars Go Viral with Lifelike Realism- HeyGen's AI-generated avatar clones are so realistic that they're indistinguishable from humans. We delve into the mind-blowing quality, potential use cases in marketing, and the ethical considerations of this rapidly advancing technology.ChatSpot's AI Upgrade: Summarizing CRM Records, YouTube Videos, and Podcast Stats - ChatSpot, HubSpot's AI tool, has introduced time-saving features like summarizing CRM records and YouTube videos. We explore how these updates can streamline processes for marketers and sales professionals, and what it means for HubSpot users.Stability AI's New Beluga Models Set Benchmark Records - Stability AI's Stable Beluga models are setting new benchmarks in the AI language model scene. We discuss their exceptional performance, commercial implications, and what it means for competition in the open-source large language model landscape.How Anthropic's New AI Model Could Help Marketers Generate Better Content - Anthropic's Claude Instant 1.2 offers improvements in content generation. We discuss its relevance for marketers, the power of low-cost LLMs, and what it means for content creation via API.Longshot.ai have launched BotShot - Longshot's BotShot, a no-code custom AI chatbot, offers a new way to interact with websites. We discuss its potential applications and Longshot's commitment to customer needs.Zoom Updates Terms to Train AI with Customer Data - Zoom's updated terms allow the use of customer data for AI training. We discuss the implications for marketers, the importance of user consent, and the potential benefits and challenges of AI in user engagement.AgentBench: Evaluating LLMs as Agents - AgentBench aims to evaluate LLMs as real-world agents. We explore its potential to assess LLMs' capacities and what it means for marketers looking to use LLMs as customer service chatbots.AI Startup in a Box? MetaGPT Aims to Replace Entire Software Companies - MetaGPT's potential to replace entire software companies is a glimpse into a future where building apps becomes exponentially easier. We discuss its implications for marketers, potential concerns, and the exciting possibilities it opens up for innovation.

Segment 1: Protecting Your Content from AI Bots- OpenAI introduces measures to prevent unauthorized access by AI bots to website content.- Marketers' efforts in crafting strategic website content and the importance of protecting it.- How OpenAI's transparency helps control bot access and maintain alignment with customers' expectations.- The implications of blocking AI bots for optimal customer marketing while supporting AI advancement.Segment 2: AI-Generated Art Protection and Initiatives- Challenges arising from AI-generated art and initiatives to safeguard artists' work.- Introduction to C2PA (Content Authenticity and Attribution) for AI-generated content verification.- MIT's Photoguard initiative to protect images from AI repurposing.- Relevance of these developments to marketers and the importance of staying informed.Segment 3: Meta's AI "Personas" and Digital Marketing- Meta's development of AI-powered chatbots with unique personas for platforms like Facebook and Instagram.- Balancing personalized user engagement and data collection for ad targeting.- Opportunities and challenges for marketers with persona-based AI bots.Segment 4: Instagram's AI-Powered Features- Instagram's AI-powered features, including image labeling, DM summaries, and AI-enhanced editing.- How these developments transform Instagram's capabilities and their impact on marketers.- Adaptation to AI-powered creation and moderation for improved social content.Segment 5: Google Assistant's AI Upgrade- Google's plans to incorporate generative AI technologies into its Assistant.- Implications for consumers, developers, and employees due to this major overhaul.- Parallels with Amazon's AI-powered Alexa and the shift towards new AI-powered assistants.Segment 6: OpenAI's GPT-5 Trademark and Its Implications- OpenAI's trademark application for GPT-5 and its implications.- Potential use cases of GPT-5's advanced speech recognition and creation capabilities.- Uncertainty and debate around the release of GPT-5.Segment 7: Meta Open-Sources Audiocraft for AI Sound Magic- Introduction of Meta's open-sourced text-to-audio tool, Audiocraft.- Audiocraft's capabilities in generating music, soundtracks, sound effects, and more.- Importance for marketers in having properly licensed music for content creation.- Innovations and projects expected with Audiocraft's open-source availability.Segment 8: Interview with Brennan Woodruff, Chief Business Officer, GoCharlie- Conversation with Brennan Woodruff, co-founder of AI marketing platform GoCharlie.- Insights into building a startup in the evolving AI space.- GoCharlie's role in empowering businesses for scalable marketing content creation.- Vision for AI agents automating passive income streams in the future.

In this week's Artificially Intelligent Marketing, we cover:Shopify launches Sidekick, an AI-powered support agent that can answer business questions and suggest actions based on a user's Shopify data.Wix releases an AI website builder to help users build high quality websites from text prompts.Major US AI companies like Google, OpenAI and Microsoft agree to manage risks of AI by ensuring transparency, fairness, safety, human control, and privacy.Elon Musk launches new company X with talent from OpenAI and Google, aiming to create "good AGI".Apple is reportedly developing its own AI chatbot "AppleGPT" to compete with OpenAI and Google.Writers using ChatGPT took 40% less time and produced 18% higher quality work according to a study in Science.Mayo Clinic is using Google's MedPalm2 AI chatbot for hospital training, performing comparably to doctors.Stability AI releases image generation model SDXL 1.0 to rival Midjourney, with 10.1 billion parameters.Rewind launches a personal AI iPhone app to record and search users' digital interactions using GPT-4.Amazon announces Agents for Bedrock to let companies build conversational agents accessing proprietary data.Cohere unveils Coral, an enterprise knowledge assistant chatbot connecting to company data sources.Cybercriminals launch FraudGPT, an AI tool for malicious coding and phishing on the dark web.Eleven Labs releases new synthetic voices with accents and delivery styles for generative audio.Runway launchedsvideo generation from images, creating animations from Midjourney and other image outputs. The results are impressive.Stability AI open sourced large language models FreeWilly 1 and 2, outperforming GPT-3 and even GPT-4 in some cases.Martin gives us an update from the AI Marketing conference MAICON

After a two-week break, Paul and Martin return with a heap of AI news from the last two weeks. Strap in!ChatGPT user growth may have stalled, with data suggesting fewer users in June compared to May.OpenAI provided all API users access to GPT 4, a significant development for developers using the API.ChatGPT's internet access was revoked due to users bypassing paywalls and accessing gated content on news sites.OpenAI's team is building a human-level automated alignment researcher to scale efforts and align superintelligence more effectively.OpenAI made Code Interpreter available to everyone, enabling various functionalities within the chat, data analysis, visualization, predictive modeling, and more.OpenAI seeks new data sources, striking deals with Shutterstock and the Associated Press.ChatGPT's performance has changed significantly, with some tasks showing deterioration over time.ChatGPT increases message limits, allowing some users up to 100 messages every 3 hours.ChatGPT introduces custom instructions, letting users provide information about themselves and how they want ChatGPT to respond.Claude 2 is released, nearly as good as ChatGPT 4 on various benchmark tests with a 100k context window.Meta releases commercial version of its open source language model, LLaMA 2, available in three model sizes with some usage restrictions.Google updates to Bard, allowing image uploads, voice responses, and modifications to response tones.Google launches NotebookLM, an AI-powered notes app for select users in the US, designed to gain insights from language models and existing content.Google is testing an AI tool called "Genesis" for writing news articles, acting as a co-pilot for journalists.Hubspot's chatspot learns your writing style for blogs and emails, but the tool is limited to 5000 characters.Microsoft plans to charge $30 per user for Microsoft Office AI features, potentially leading to significant ROI for enterprises.Inflection AI develops an $880M AI supercomputer despite scarce GPUs, raising $1.5 billion at a $4 billion valuation.ClipDrop introduces Stable Doodle, allowing users to create sketches for image generation prompts.Midjourney launches the Panning feature, enabling image extension in various directions.Meta's new image generation model, CM3Leon, creates images from text and vice versa, with the ability to edit existing images.

In this week's episode, we explore how artificial intelligence is taking on a more personal role, transforming the way we work, shop, and engage with customers. From Microsoft's AI-powered shopping tools to OpenAI's ambitious plans for ChatGPT as a super smart personal assistant.Main Stories:Microsoft Brings AI Shopping Tools To Bing And Edge:Microsoft announced new AI-powered shopping tools for Bing and Bing AI chatbot in the Edge sidebar.The toolset includes an automatic buying guide generator, AI-generated review summaries, and a Price Match tool.Partnerships with top U.S. retailers have been established for the Price Match tool.AI-generated tweets might be more convincing than real people, research finds:A recent study revealed that people trust AI-generated tweets, particularly those written by GPT-3, more than human-written tweets.The study involved participants from multiple countries and focused on various science topics.The research highlighted the need to improve training datasets to prevent misuse of AI for disinformation.KPMG Report: Productivity boost from Generative AI could add £31 billion of GDP to the UK economy:Generative AI has the potential to contribute £31 billion to the UK's GDP annually, resulting in a 1.2% boost in productivity, according to a KPMG report.Certain occupations, such as authors and graphic designers, could see a significant impact from text-based AI automation.Changes in work practices, skill enhancement, and digital investments are necessary to realize these productivity gains.OpenAI is reportedly planning to turn ChatGPT into a "supersmart personal assistant for work":OpenAI is exploring the idea of equipping ChatGPT with in-depth knowledge of individual employees and their workplaces to provide personalized assistance.This move could enable ChatGPT to draft emails, documents, and other materials in an employee's unique style and incorporate the latest business data.OpenAI's decision on whether to offer the enhanced AI assistant as a standalone product or part of a broader software suite is still under discussion.Snippets:OpenAI is opening its first expansion office in London.Demis Hassabis, Google DeepMind’s CEO, revealed plans for a new algorithm combining LLM technology with techniques used in AlphaGo.DragGAN, a research paper on adjusting images by dragging them, is now available as source code and a demo on Hugging Face.Insilico Medicine, a member of NVIDIA Inception, is entering Phase 2 clinical trials with a drug candidate discovered using its AI platform.Midjourney users are experiencing interesting effects using the new zoom tool.GPT Author is a project utilizing GPT-4 and Stable Diffusion API calls to generate original fantasy novels.Amazon is building an LLM marketplace, compiling the best "ChatGPT's" in one location.A not-for-profit AI research lab focused on ethics in AI has been created by Canva, HuggingFace, and Stability AI.The Marketing AI Institute has released a Creative Commons licensed manifesto for ethical AI usage.Tool of the Week: Storybird.ai

Welcome to our podcast about the impact of artificial intelligence on marketing. We'll explore AI trends, tools, and developments. From Meta's Cannes initiatives to Voicebox, we aim to inform, entertain, and inspire you. Let's dive in!Meta talks AI for marketers at CannesMeta is investing in AI-powered technologies and research for generative AI experiences.Focus areas include AI assistants, AI stickers, and AI media editing.AI assistants could transform consumer experiences and provide customer support through Meta-owned apps.AI-generated stickers would allow users and businesses to express themselves creatively.AI media editing has the potential to revolutionize interaction with visual content.Lots of generative image newsMidjourney 5.2 introduces a "Zoom out" feature for AI image generation.Stability AI launches SDXL 0.9, an AI model for more photorealistic image generation.Meta introduces I-JEPA, a "human-like" AI image creation model for completing unfinished images.Marvel Studios utilizes AI for the opening of its series Secret Invasion.Meta releases new text-to-speech AI called VoiceboxVoicebox is an all-in-one generative speech tool with text-to-speech synthesis.Supports speech synthesis in six languages and can perform tasks it wasn't trained on.Features noise removal, content editing, style conversion, and more.20x faster than current models and outperforms single-purpose models through in-context learning.Clickup makes AI-powered assistant available more widelyClickup introduces 100+ AI Tools optimized for various use cases.Improve writing, allow AI to generate text and copy, eliminate administrative tasks.Use cases include marketing, sales, product, engineering, and project management.ClickUp AI is available for paid plans at $5 per user per month.Tool of the week: Perplexity.ai - an AI-powered search engine and Chrome extension.

In this episode, we dive into the exciting world of AI and its latest upgrades and innovations. From enhanced models to advanced features, we explore how AI is evolving and pushing the boundaries of what is possible. Join us as we unravel the power of function calling, longer context, and other groundbreaking advancements. We'll take a closer look at the impact of these upgrades on various industries and how they are shaping the future of AI. Get ready to be inspired and amazed by the transformative potential of AI in this episode filled with cutting-edge insights and discoveries.Boston CG reports 91% CMOs see efficiency gains from AIA recent Boston Consulting Group (BCG) survey reveals that 91% of global CMOs have witnessed enhanced efficiency from generative AI in marketing.The survey also shows that 93% of CMOs reported positive impacts from generative AI on their work.BCG recommends CMOs to start experimenting with generative AI, seek transformational outcomes, establish enterprise-wide models, and implement responsible AI guidelines.Upgrades to ChatGPT APIOpenAI has released updated GPT-4 and GPT-3.5 Turbo versions, offering new capabilities such as function calling, longer context, and lower pricing.Function calling allows developers to connect the models to external tools and APIs more reliably.Pricing cuts include reductions for Text-Embedding-ADA-002 and GPT-3.5-Turbo input tokens, making AI more accessible for developers.EU parliament votes through EU AI actThe EU Parliament has approved draft AI rules, taking a major step toward passing one of the world's first comprehensive AI laws.The law includes banning police use of live facial recognition in public places and aims to regulate various AI applications.MEPs will now negotiate with EU countries to finalize the law, which could be implemented in 2026.Not that many people using ChatGPT, according to Morgan StanleyA Morgan Stanley survey indicates that only 19% of respondents have used ChatGPT, with 9% using Google Bard chatbot.Most people not using chatbots are unlikely to use them in the next six months.Chatbot services are primarily used for learning about new topics, product research, and shopping.Snippets:Mercedes-Benz is partnering with Microsoft's Azure OpenAI Service to integrate ChatGPT into its in-car voice assistant, enabling natural conversations and contextual follow-up questions.Stable Diffusion's generated QR codes using Conteaa go viral due to their improved quality compared to other QR code generators.Meta has made its AI-powered music generator, MusicGen, open source, allowing people to explore and enhance its capabilities.LinkedIn introduces AI-powered tools for marketers, including AI Copy Suggestions that offer tailored headlines and copy recommendations based on user data.Possible new features for ChatGPT include "workspaces" that allow users to create profiles for better personalization and file uploads.Tool of the week: ConteaSven Daniel Fraede, one of the founders of Contea.ai, shares insights about the tool in an interview with Martin.

Join Paul and Martin in diving deep into the latest AI and machine learning developments for marketers. We've got a lot of fascinating topics to cover, including major funding rounds, legal considerations, generative video and image tools, computing performance optimization, and Meta's AI roadmap. We'll also explore how AI is transforming various industries and the implications for marketers.Apple WWDC: Vision Pro and ML featuresApple announces the Vision Pro headset and various machine learning (ML) features during WWDC.The focus on machine learning rather than AI sparks discussions on social media about Apple's approach.Autocorrect, dictation, iPadOS PDF features, AirPods Adaptive Audio, and more utilize machine learning models.Apple emphasises features rather than the underlying technology compared to Google's focus on AI models at Google I/O.New generative video and image toolsRunwayML makes its GEN2 text-to-video tool more widely available.Stability AI releases "uncrop" feature in Clipdrop, a generative fill tool for expanding images.Adobe Express includes generative AI tools in beta, allowing users to create video, marketing, social content, and other image-related tasks.Deepmind announces advances in AI for computing performance optimizationDeepmind introduces new AI models (AlphaZero, MuZero, and AlphaDev), driving improvements in data centre optimisation, video compression, and algorithm discovery.AlphaZero optimizes hardware utilisation in data centres, MuZero reduces video bitrate without compromising visual quality, and AlphaDev enhances sorting and hashing algorithms.The implications for marketers include improved user experience, more sustainable cloud services, and reduced operational costs.Zuckerberg and the Meta roadmap: LLMs coming to WhatsApp and MessengerMark Zuckerberg outlines Meta's plans for the future, emphasizing the alignment of AI and the Metaverse with the company's vision.Meta aims to introduce AI-powered assistants across its apps, making these technologies more accessible to users.Project 92, a social app like Twitter, is developing, and improvements to Instagram's Reels are planned to compete with TikTok.The focus on UX as a differentiator for AI raises questions about Meta's rollout in the business suite and potential industry-standard protocols for seamlessly integrating AI models.Tool of the week:Runway GEN-2 text-to-video tool is highlighted as the featured tool of the week.Short snippetsAI startup Cohere raises $270M, now valued at over $2.1BA lawsuit against ChatGPT over false informationMark Walters, a radio host from Georgia, filed a lawsuit against OpenAI, claiming that false information generated by ChatGPT damaged his reputation.Lightmatter secures $154M in new funding for optical computingLightmatter, a company focusing on optical computing for AI models, raises $154 million in new funding.They aim to develop more efficient, faster, and cost-effective solutions for AI models.Salesforce report: 51% of marketers use generative AI for content creationA report by Salesforce reveals that 51% of marketers utilise generative AI for tasks such as content and copy creation.Google Bard gains code execution capabilities.Google Bard, a text generation tool, can now not only write code but also execute it.

Welcome back to the AI-powered marketing podcast with your hosts, Martin Broadhurst and Paul Avery. In today's episode, we will be discussing some exciting developments in the world of AI-generated content, including HubSpot's Campaign Assistant, OpenAI's plans for the future of the GPT series, and the importance of human oversight in using language models like ChatGPT.HubSpot Launches Campaign Assistant: AI Marketing Asset CreatorHubSpot has introduced Campaign Assistant, a free AI tool that generates copy for landing pages, emails, and ads with just a few clicks, allowing marketers to focus on tasks requiring a human touch.The tool is currently in beta and works well for the listed use cases, although some users have experienced frustrations with the user experience.You need a HubSpot account to use Campaign Assistant, but a free account is sufficient to access this feature.AI-generated Brief Leads to Legal Issues in Avianca LawsuitAttorney Steven A. Schwartz submitted a brief assisted by ChatGPT in a lawsuit against Avianca, a Colombian airline. However, the AI-generated research included fabricated court cases not found by Avianca's legal team in legal databases.This incident highlights the risks of relying solely on AI-generated content and emphasizes the need for human oversight in using language models like ChatGPT.Sneak Peek into the Future of OpenAI's GPT PlansAccording to Sam Altman, OpenAI has outlined its plans for the future of the GPT series. The rollout of GPT-4 has been hindered by limited GPU access, but OpenAI aims to develop a cheaper and quicker version of GPT-4 as a priority.OpenAI Trains Model Based on Reasoning, Not Just OutcomeOpenAI has trained a model to achieve a new state-of-the-art in mathematical problem-solving. Instead of solely rewarding the correct final answer, the model was trained using "process supervision," which rewards each correct reasoning step. This approach improves performance and aligns the model's thinking with human-endorsed chains of thought.Tool of the Week: Recraft AI - Vector Image Generation through Natural LanguageRecraft AI is a powerful tool that allows users to generate vector images through natural language commands. It enables the easy and intuitive creation of visual content using text-based instructions.

Welcome to episode 12 of the Artificially Intelligent Marketing Podcast, hosted by Paul Avery and Martin Broadhurst. In this episode, we discuss the latest developments in AI-powered marketing technologies and how businesses can effectively leverage them to achieve their marketing goals.Anthropic raises $450M to build next-gen AI assistants- Anthropic, an AI safety startup, secures $450M in Series C funding led by Spark Capital.- The round values Anthropic at over $4.1B and includes investments from Google, Salesforce, and Zoom.- Anthropic aims to develop "next-gen" AI systems focused on safety, reliability, and honesty.- Zoom partners with Anthropic to build customer-facing AI products, following a similar collaboration with Google.Microsoft announces Windows Copilot, an AI 'personal assistant' for Windows 11- Windows Copilot is introduced, making Windows 11 the first PC platform with centralized AI assistance.- Bing Chat plugins are extended to Windows, enabling developers to integrate their apps within Windows Copilot.- AI features and experiences are introduced in the Microsoft Store on Windows, and Plugins are coming to Windows.Google to work with Europe on stop-gap 'AI Pact'- The European Commission collaborates with Google and other major companies to develop an AI Pact.- The goal is to address the risks associated with AI until proper legislation is implemented.- The pact will establish basic rules or guidelines for responsible AI development, potentially including a system of labelling AI systems.- The voluntary nature of the pact may limit its reach and effectiveness compared to actual legislation.Photoshop Generative AI beta launched and easy to access- Photoshop introduces 'Generative Fill,' allowing users to create visually stunning images using natural language commands.- Users can add elements, replace parts of an image, or expand image edges, offering endless possibilities.- The feature is inspired by DragGAN research from the Max Plack Institute, but it is not yet publicly available.- Demo videos showcase the dynamic image editing capabilities, including adjusting features of animals, objects, and people.Google Adds Generative AI to Ads and Image Assets- Google AI now summarizes preferred landing pages and generates relevant keywords, headlines, descriptions, images, and other assets for campaigns.- Users can review and edit these suggestions before deployment, leveraging Google AI for better campaign performance.- The process resembles asking a colleague for ideas, but with the assistance of Google AI.Tool of the Week- Zapier and OpenAI- Martin shares his Zapier Zap, which converts audio voice notes into blog posts.- Paul discusses a Zapier webinar that showcases real-world examples of how Zapier's go-to-market team utilizes OpenAI APIs in their sales processes.Short Snippets- Altman on E.U. AI Act's provisions: Unsure if they can comply, will try, but there are technical limits.- Potential market traction for compliant AI firms in the EU.- a16z releases "AI Canon": Mega AI resource with foundational learning and market analyses.- PA finds the "AI Canon" awesome. Link in the show notes.- Nvidia's stock price surges due to higher-than-expected earnings, likely driven by GPU demand for generative AI models.- Free ChatGPT users now have web access with the search plugin, powered by Bing.