In this episode, we dive into the exciting world of AI and its latest upgrades and innovations. From enhanced models to advanced features, we explore how AI is evolving and pushing the boundaries of what is possible. Join us as we unravel the power of function calling, longer context, and other groundbreaking advancements. We'll take a closer look at the impact of these upgrades on various industries and how they are shaping the future of AI. Get ready to be inspired and amazed by the transformative potential of AI in this episode filled with cutting-edge insights and discoveries.Boston CG reports 91% CMOs see efficiency gains from AIA recent Boston Consulting Group (BCG) survey reveals that 91% of global CMOs have witnessed enhanced efficiency from generative AI in marketing.The survey also shows that 93% of CMOs reported positive impacts from generative AI on their work.BCG recommends CMOs to start experimenting with generative AI, seek transformational outcomes, establish enterprise-wide models, and implement responsible AI guidelines.Upgrades to ChatGPT APIOpenAI has released updated GPT-4 and GPT-3.5 Turbo versions, offering new capabilities such as function calling, longer context, and lower pricing.Function calling allows developers to connect the models to external tools and APIs more reliably.Pricing cuts include reductions for Text-Embedding-ADA-002 and GPT-3.5-Turbo input tokens, making AI more accessible for developers.EU parliament votes through EU AI actThe EU Parliament has approved draft AI rules, taking a major step toward passing one of the world's first comprehensive AI laws.The law includes banning police use of live facial recognition in public places and aims to regulate various AI applications.MEPs will now negotiate with EU countries to finalize the law, which could be implemented in 2026.Not that many people using ChatGPT, according to Morgan StanleyA Morgan Stanley survey indicates that only 19% of respondents have used ChatGPT, with 9% using Google Bard chatbot.Most people not using chatbots are unlikely to use them in the next six months.Chatbot services are primarily used for learning about new topics, product research, and shopping.Snippets:Mercedes-Benz is partnering with Microsoft's Azure OpenAI Service to integrate ChatGPT into its in-car voice assistant, enabling natural conversations and contextual follow-up questions.Stable Diffusion's generated QR codes using Conteaa go viral due to their improved quality compared to other QR code generators.Meta has made its AI-powered music generator, MusicGen, open source, allowing people to explore and enhance its capabilities.LinkedIn introduces AI-powered tools for marketers, including AI Copy Suggestions that offer tailored headlines and copy recommendations based on user data.Possible new features for ChatGPT include "workspaces" that allow users to create profiles for better personalization and file uploads.Tool of the week: ConteaSven Daniel Fraede, one of the founders of Contea.ai, shares insights about the tool in an interview with Martin.

Join Paul and Martin in diving deep into the latest AI and machine learning developments for marketers. We've got a lot of fascinating topics to cover, including major funding rounds, legal considerations, generative video and image tools, computing performance optimization, and Meta's AI roadmap. We'll also explore how AI is transforming various industries and the implications for marketers.Apple WWDC: Vision Pro and ML featuresApple announces the Vision Pro headset and various machine learning (ML) features during WWDC.The focus on machine learning rather than AI sparks discussions on social media about Apple's approach.Autocorrect, dictation, iPadOS PDF features, AirPods Adaptive Audio, and more utilize machine learning models.Apple emphasises features rather than the underlying technology compared to Google's focus on AI models at Google I/O.New generative video and image toolsRunwayML makes its GEN2 text-to-video tool more widely available.Stability AI releases "uncrop" feature in Clipdrop, a generative fill tool for expanding images.Adobe Express includes generative AI tools in beta, allowing users to create video, marketing, social content, and other image-related tasks.Deepmind announces advances in AI for computing performance optimizationDeepmind introduces new AI models (AlphaZero, MuZero, and AlphaDev), driving improvements in data centre optimisation, video compression, and algorithm discovery.AlphaZero optimizes hardware utilisation in data centres, MuZero reduces video bitrate without compromising visual quality, and AlphaDev enhances sorting and hashing algorithms.The implications for marketers include improved user experience, more sustainable cloud services, and reduced operational costs.Zuckerberg and the Meta roadmap: LLMs coming to WhatsApp and MessengerMark Zuckerberg outlines Meta's plans for the future, emphasizing the alignment of AI and the Metaverse with the company's vision.Meta aims to introduce AI-powered assistants across its apps, making these technologies more accessible to users.Project 92, a social app like Twitter, is developing, and improvements to Instagram's Reels are planned to compete with TikTok.The focus on UX as a differentiator for AI raises questions about Meta's rollout in the business suite and potential industry-standard protocols for seamlessly integrating AI models.Tool of the week:Runway GEN-2 text-to-video tool is highlighted as the featured tool of the week.Short snippetsAI startup Cohere raises $270M, now valued at over $2.1BA lawsuit against ChatGPT over false informationMark Walters, a radio host from Georgia, filed a lawsuit against OpenAI, claiming that false information generated by ChatGPT damaged his reputation.Lightmatter secures $154M in new funding for optical computingLightmatter, a company focusing on optical computing for AI models, raises $154 million in new funding.They aim to develop more efficient, faster, and cost-effective solutions for AI models.Salesforce report: 51% of marketers use generative AI for content creationA report by Salesforce reveals that 51% of marketers utilise generative AI for tasks such as content and copy creation.Google Bard gains code execution capabilities.Google Bard, a text generation tool, can now not only write code but also execute it.

Welcome back to the AI-powered marketing podcast with your hosts, Martin Broadhurst and Paul Avery. In today's episode, we will be discussing some exciting developments in the world of AI-generated content, including HubSpot's Campaign Assistant, OpenAI's plans for the future of the GPT series, and the importance of human oversight in using language models like ChatGPT.HubSpot Launches Campaign Assistant: AI Marketing Asset CreatorHubSpot has introduced Campaign Assistant, a free AI tool that generates copy for landing pages, emails, and ads with just a few clicks, allowing marketers to focus on tasks requiring a human touch.The tool is currently in beta and works well for the listed use cases, although some users have experienced frustrations with the user experience.You need a HubSpot account to use Campaign Assistant, but a free account is sufficient to access this feature.AI-generated Brief Leads to Legal Issues in Avianca LawsuitAttorney Steven A. Schwartz submitted a brief assisted by ChatGPT in a lawsuit against Avianca, a Colombian airline. However, the AI-generated research included fabricated court cases not found by Avianca's legal team in legal databases.This incident highlights the risks of relying solely on AI-generated content and emphasizes the need for human oversight in using language models like ChatGPT.Sneak Peek into the Future of OpenAI's GPT PlansAccording to Sam Altman, OpenAI has outlined its plans for the future of the GPT series. The rollout of GPT-4 has been hindered by limited GPU access, but OpenAI aims to develop a cheaper and quicker version of GPT-4 as a priority.OpenAI Trains Model Based on Reasoning, Not Just OutcomeOpenAI has trained a model to achieve a new state-of-the-art in mathematical problem-solving. Instead of solely rewarding the correct final answer, the model was trained using "process supervision," which rewards each correct reasoning step. This approach improves performance and aligns the model's thinking with human-endorsed chains of thought.Tool of the Week: Recraft AI - Vector Image Generation through Natural LanguageRecraft AI is a powerful tool that allows users to generate vector images through natural language commands. It enables the easy and intuitive creation of visual content using text-based instructions.

Welcome to episode 12 of the Artificially Intelligent Marketing Podcast, hosted by Paul Avery and Martin Broadhurst. In this episode, we discuss the latest developments in AI-powered marketing technologies and how businesses can effectively leverage them to achieve their marketing goals.Anthropic raises $450M to build next-gen AI assistants- Anthropic, an AI safety startup, secures $450M in Series C funding led by Spark Capital.- The round values Anthropic at over $4.1B and includes investments from Google, Salesforce, and Zoom.- Anthropic aims to develop "next-gen" AI systems focused on safety, reliability, and honesty.- Zoom partners with Anthropic to build customer-facing AI products, following a similar collaboration with Google.Microsoft announces Windows Copilot, an AI 'personal assistant' for Windows 11- Windows Copilot is introduced, making Windows 11 the first PC platform with centralized AI assistance.- Bing Chat plugins are extended to Windows, enabling developers to integrate their apps within Windows Copilot.- AI features and experiences are introduced in the Microsoft Store on Windows, and Plugins are coming to Windows.Google to work with Europe on stop-gap 'AI Pact'- The European Commission collaborates with Google and other major companies to develop an AI Pact.- The goal is to address the risks associated with AI until proper legislation is implemented.- The pact will establish basic rules or guidelines for responsible AI development, potentially including a system of labelling AI systems.- The voluntary nature of the pact may limit its reach and effectiveness compared to actual legislation.Photoshop Generative AI beta launched and easy to access- Photoshop introduces 'Generative Fill,' allowing users to create visually stunning images using natural language commands.- Users can add elements, replace parts of an image, or expand image edges, offering endless possibilities.- The feature is inspired by DragGAN research from the Max Plack Institute, but it is not yet publicly available.- Demo videos showcase the dynamic image editing capabilities, including adjusting features of animals, objects, and people.Google Adds Generative AI to Ads and Image Assets- Google AI now summarizes preferred landing pages and generates relevant keywords, headlines, descriptions, images, and other assets for campaigns.- Users can review and edit these suggestions before deployment, leveraging Google AI for better campaign performance.- The process resembles asking a colleague for ideas, but with the assistance of Google AI.Tool of the Week- Zapier and OpenAI- Martin shares his Zapier Zap, which converts audio voice notes into blog posts.- Paul discusses a Zapier webinar that showcases real-world examples of how Zapier's go-to-market team utilizes OpenAI APIs in their sales processes.Short Snippets- Altman on E.U. AI Act's provisions: Unsure if they can comply, will try, but there are technical limits.- Potential market traction for compliant AI firms in the EU.- a16z releases "AI Canon": Mega AI resource with foundational learning and market analyses.- PA finds the "AI Canon" awesome. Link in the show notes.- Nvidia's stock price surges due to higher-than-expected earnings, likely driven by GPU demand for generative AI models.- Free ChatGPT users now have web access with the search plugin, powered by Bing.

Join Paul Avery and Martin Broadhurst as they discuss the latest developments in the world of artificial intelligence and marketing. In this week's epsidoe, you'll hear about:Story 1. Causal uses AI generated content to go from 0 → 750k/mo In SEO Traffic. Causal, a financial modeling SaaS startup, increased their SEO traffic to 750K/mo using 100% AI-generated content.They utilized a tool called Byword to create thousands of pages targeting high-potential keywords.Despite concerns about AI-driven content and SEO, this approach proved highly effective.The debate arises: Is the race on to fill websites and search engines with AI-generated content?Story 2. EU AI Amendment. European Parliament Committees published the latest version of the EU AI Act.Top 10 takeaways include higher penalties, a new AI definition, rights for EU consumers, and stricter requirements for foundation models and high-risk AI systems.The proposed changes may have a significant impact on marketers and the tools they use.Read the Lexology article for a full summary.Story 3. ChatGPT plugins roll out to all users. ChatGPT introduces plugins, providing more power and versatility to users.Users can access plugins through the settings and beta features.Various plugins are available for different use cases, including AI Marketing school use cases.Story 4. Industry Insight: Google Performance Max. Liam Lally, a PPC expert from Zaddle, shares his insights on automated PPC campaigns managed with Google AdWords Performance Max.Tool of the week: Genny by Lovo.ai. Genny is a text-to-voice generator with Realistic AI voices.It is a popular platform used by creators, saving them time and budget by generating high-quality AI voices.Join us as we dive into these stories, explore their implications, and gather expert opinions. Don't miss out on the latest trends and tools in AI and marketing!

In this week's podcast, we discuss everything from Google's IO conference and the exciting AI-related updates it brought, to Anthropic's expansion of Claude, and Meta's announcement of generative AI for advertisers. More details below:Google's IO conference was full of AI-related update, with the launch of the 540-billion parameter model PaLM 2, which is now being used to fuel a variety of Google tools. We discuss the impressive demos presented, including Google Maps' fly-through city feature and video translation with lip sync. We also look at Google infusing generative AI tools across Gmail, Docs, Sheets, Slides and more.Anthropic expands Claude, announcing a significant upgrade to the chatbot, which can now process up to 75,000 words of information, three times more than OpenAI. We delve into the implications this has for the marketing industry and discuss potential use cases when you can provide an LLM tool with this much info and context.Stability AI launches text-to-animation application called Stable Animation SDK, a tool designed for artists and developers to create animations through various methods. We share our thoughts on the tool and how it further highlights the move beyond static image generation into the world of video and animation.Meta announces generative AI for advertisers, "AI Sandbox," which aims to streamline the process of creating ad creatives for advertisers by generating several versions of ad text and a range of assets for campaigns. We discuss the potential benefits this could bring to marketers, from efficiency and creativity to customization and real-time adaptation.Chatbot ads are coming... Microsoft's advertising division has indicated that advertisements delivered within AI chatbot conversations are on the horizon. We share our thoughts on what this could mean for marketers and the potential implications for the landscape of search advertising.In our brief stories section, we cover a variety of topics, including an interesting article from Bloomberg which reveals that Buzzfeed readers spend 40% more time on AI-generated quizzes than traditional ones, and a leaked memo from Google questioning the ability of large companies like Google and OpenAI to innovate and differentiate their products from open source alternatives.We also discuss the release of Midjounrey 5.1, which is producing higher quality images, especially when working with shorter prompts compared to previous versions, and a unique app in development that is aiming to train a text-to-bark model so you can communicate with your dog!Finally, we round off this episode with our tool of the week, Firefly. Tune in to find out more.

IntroductionThis week's episode covers the EU's new copyright laws for AI, OpenAI's code interpreter plugin for ChatGPT, Stability's Deepfloyd IF, and Bing AI as the tool of the week.Story 1: EU Proposes New Copyright Laws for AIMartin discusses the European Union's proposed AI Act, which includes new copyright disclosure requirements and risk level classification for AI tools.Marketers must know how these regulations may affect AI-based marketing tools and content generation.Story 2: OpenAI's Code Interpreter Plugin for ChatGPTPaul talks about OpenAI's new code interpreter plugin for ChatGPT, allowing users to analyse and interpret data without coding experience.This plugin can make data analysis more accessible for smaller and mid-sized businesses, including marketing and sales data.Story 3: Stability's DeepFloyd IF - Text-to-Image GenerationMartin introduces Stability AI's DeepFloyd IF, a text-to-image generation tool that creates high-quality images from text prompts.Marketers can leverage DeepFloyd IF to create realistic, customized visual content for advertising campaigns and social media.Story 4: Anime Trailer Made Using Text-to-Image GenerationPaul shares an impressive example of a user-generated anime movie trailer created using text-to-image generation.The rapid progress of this technology has significant implications for marketing strategies, including the ability to create high-quality video content at scale.Tool of the Week: Bing AI in Edge BrowserPaul presents Bing AI, a ChatGPT competitor integrated into the Edge browser, which allows users to rewrite, expand, summarize, and explain text within documents.Users can get a feel for the power of AI co-pilot features in Microsoft apps by trying Bing AI in the Edge browser.Stories in Brief:ChatGPT was allowed to operate in Italy after introducing privacy disclosures and controls.Anthropic raises $580 million in Series B funding as investment in AI companies grows.Tech layoffs (e.g., Dropbox, IBM) are reportedly driven by AI augmentation of existing staff.Rumours of Midjourney V6's release in the coming months, with stunning image quality and photorealism improvements.

Paul and Martin introduce this week's topics, including StableLM, Project Magi, AI in popular tools, and the proposal of an international AI oversight agency.Story 1: Stability AI launches StableLM Stability AI introduces its open-source LLM, StableLM, to compete with OpenAI, Anthropic, and others.Open-source LLMs allow for greater customization and a more robust ecosystem, providing marketers with more options.Martin discusses models without guardrails.Story 2: Google announces Project Magi & Deepmind collaboration Martin talks about Google's Project Magi, which involves AI integration into search and task execution capabilities.Deepmind and Google officially collaborate to develop advanced, versatile AI with Scientific Board oversight.Story 3: Atlassian announces Atlassian Intelligence Paul discusses Atlassian's new AI-powered features for project management and customer service tools, including summarizing decisions, resolving help requests, and generating insights Story 4: Adobe teases AI-driven video editing tools Martin shares how Adobe's Firefly will bring AI-driven technology to video editing, allowing users to edit videos with simple text prompts. We also mentioned a podcast about using AI to infer a Myers-Briggs profile from journals. This was the Jim Rutt Show (an interview with Dan Shipper, Currents 082).Story 5: Snapchat's AI Chatbot Goes Viral Paul explores the viral success of Snapchat's AI chatbot and the potential impact on marketers seeking unique offerings in their niche.Story 6: Economist article proposes international agency to oversee AI Martin discusses the proposal for an International Agency for AI (IAAI) to address AI challenges, establish ethical guidelines, and set development standards.Tool of the Week: Anthropic's Claude Martin introduces Claude, an AI model developed using Constitutional AI, which can recall information across 8,000 tokens and recently passed university-level law and economics exams.

IntroductionThis week's episode explores the autonomous scientific research capabilities of large language models, AutoGPT as the next big thing in GPT, HyperWrite's personal assistant, Amazon Bedrock for generative AI on AWS, Google CEO Sundar Pichai's warning about AI acceleration, and Clipdrop by Stability AI as the tool of the week.Story 1: Autonomous Scientific Research Capabilities of Large Language ModelsThe episode discusses cutting-edge technology that enables large language models to autonomously design, plan, and execute scientific experiments, including performing complex experiments such as catalyzed cross-coupling reactions and synthesizing pharmaceuticals. The safety implications and proposed measures to prevent misuse are also explored.Story 2: AutoGPT - The Next Big Thing in GPTAutoGPT, an AI-driven system based on the GPT-4 language model, is introduced. It can autonomously create business plans, gather data, compare products, and automate customer service inquiries, utilizing memory management, API integrations, and text-to-speech capabilities.Story 3: HyperWrite Releases Personal AssistantHyperWriteAI has developed an AI agent that uses the internet like a human, providing early access to existing users. The system can operate Chrome automatically to perform tasks such as booking flights, researching complex topics, and managing email.Story 4: New Tools for Building with Generative AI on AWSAmazon Bedrock, a service providing access to Foundation Models (FMs) for generative AI, is announced. Bedrock offers access to powerful FMs for text and images, including Amazon's Titan FMs, as a scalable, reliable, and secure AWS-managed service.Story 5: Google CEO Sundar Pichai Warns Society to Brace for AI AccelerationSundar Pichai's interview with CBS' "60 Minutes" highlights the need for society to prepare for the rapid advancement of AI, as it will impact every product and company.Tool of the Week: Clipdrop by Stability AIClipdrop, an AI image generation tool from Stability AI, is featured as this week's tool of the week.

IntroductionIn this episode, we discuss Italy banning ChatGPT over data protection concerns, Meta's Segment Anything project for computer vision, Google's CEO Sundar Pichai dismissing AI chatbot threat, the AI Index 2023 report, and an interview with Emil Lamprecht, the founder and CEO of Growth Mechanics.Story 1: Italy Bans ChatGPTOpenAI's ChatGPT has been temporarily banned in Italy due to concerns over user data protection. Garante, Italy's data protection authority, criticized OpenAI for not verifying user ages and collecting massive amounts of personal data. OpenAI plans to present remedial measures to Garante and increase transparency in handling user data and age verification.Story 2: Meta Announces Segment Anything Foundational Model for Computer VisionMeta introduces the Segment Anything project, aiming to democratize image segmentation. The project includes the General Segment Anything Model (SAM) and the Segment Anything 1-Billion mask dataset (SA-1B). Marketing professionals could benefit from improved image editing and manipulation, enhanced understanding of visual content, and better-targeted campaigns through object recognition and segmentation.Story 3: Pichai Dismisses AI Chatbot Threat - WSJGoogle's CEO, Sundar Pichai, dismisses chatbot threat and sees opportunities in AI. Google plans to add conversational AI features to its search engine, with Pichai aiming to enable users to engage with LLMs in search context. Google is also testing new search products allowing follow-up questions.Story 4: The AI Index Report: Measuring Trends in Artificial IntelligenceThe AI Index 2023 report offers comprehensive insights on AI progress and trends, including industry surpassing academia in significant machine learning models, demand for AI-related skills, and global AI private investment. Policymaker interest in AI is rising, and public opinions about AI products and services vary by country.Interview: Emil Lamprecht - Researcher | Founder | CEO @ Growth MechanicsEmil Lamprecht, the founder and CEO of Growth Mechanics, shares a ninja marketing technique using GPT and discusses how the emergence of AI will change how businesses need to adapt in the next 18-24 months.