UX as the AI Differentiator: AI for WhatsApp, Apple WWDC, Runway ML text-to-video

Join Paul and Martin in diving deep into the latest AI and machine learning developments for marketers. We've got a lot of fascinating topics to cover, including major funding rounds, legal considerations, generative video and image tools, computing performance optimization, and Meta's AI roadmap. We'll also explore how AI is transforming various industries and the implications for marketers.

Apple WWDC: Vision Pro and ML features

• Apple announces the Vision Pro headset and various machine learning (ML) features during WWDC.

• The focus on machine learning rather than AI sparks discussions on social media about Apple's approach.

• Autocorrect, dictation, iPadOS PDF features, AirPods Adaptive Audio, and more utilize machine learning models.

• Apple emphasises features rather than the underlying technology compared to Google's focus on AI models at Google I/O.

New generative video and image tools

• RunwayML makes its GEN2 text-to-video tool more widely available.

• Stability AI releases "uncrop" feature in Clipdrop, a generative fill tool for expanding images.

• Adobe Express includes generative AI tools in beta, allowing users to create video, marketing, social content, and other image-related tasks.

Deepmind announces advances in AI for computing performance optimization

• Deepmind introduces new AI models (AlphaZero, MuZero, and AlphaDev), driving improvements in data centre optimisation, video compression, and algorithm discovery.

• AlphaZero optimizes hardware utilisation in data centres, MuZero reduces video bitrate without compromising visual quality, and AlphaDev enhances sorting and hashing algorithms.

• The implications for marketers include improved user experience, more sustainable cloud services, and reduced operational costs.

Zuckerberg and the Meta roadmap: LLMs coming to WhatsApp and Messenger

• Mark Zuckerberg outlines Meta's plans for the future, emphasizing the alignment of AI and the Metaverse with the company's vision.

• Meta aims to introduce AI-powered assistants across its apps, making these technologies more accessible to users.

• Project 92, a social app like Twitter, is developing, and improvements to Instagram's Reels are planned to compete with TikTok.

• The focus on UX as a differentiator for AI raises questions about Meta's rollout in the business suite and potential industry-standard protocols for seamlessly integrating AI models.

Tool of the week:

• Runway GEN-2 text-to-video tool is highlighted as the featured tool of the week.

Short snippets

1. AI startup Cohere raises $270M, now valued at over $2.1B

2. A lawsuit against ChatGPT over false information

• Mark Walters, a radio host from Georgia, filed a lawsuit against OpenAI, claiming that false information generated by ChatGPT damaged his reputation.

1. Lightmatter secures $154M in new funding for optical computing

• Lightmatter, a company focusing on optical computing for AI models, raises $154 million in new funding.

• They aim to develop more efficient, faster, and cost-effective solutions for AI models.

1. Salesforce report: 51% of marketers use generative AI for content creation

• A report by Salesforce reveals that 51% of marketers utilise generative AI for tasks such as content and copy creation.

1. Google Bard gains code execution capabilities.

• Google Bard, a text generation tool, can now not only write code but also execute it.