Artificially Intelligent Marketing ChatGPT Upgrade! Larger context, cheaper tokens. Also, talking cars, EU regs, and Contea.
In this episode, we dive into the exciting world of AI and its latest upgrades and innovations. From enhanced models to advanced features, we explore how AI is evolving and pushing the boundaries of what is possible. Join us as we unravel the power of function calling, longer context, and other groundbreaking advancements. We'll take a closer look at the impact of these upgrades on various industries and how they are shaping the future of AI. Get ready to be inspired and amazed by the transformative potential of AI in this episode filled with cutting-edge insights and discoveries.
Boston CG reports 91% CMOs see efficiency gains from AI
A recent Boston Consulting Group (BCG) survey reveals that 91% of global CMOs have witnessed enhanced efficiency from generative AI in marketing.
The survey also shows that 93% of CMOs reported positive impacts from generative AI on their work.
BCG recommends CMOs to start experimenting with generative AI, seek transformational outcomes, establish enterprise-wide models, and implement responsible AI guidelines.
Upgrades to ChatGPT API
OpenAI has released updated GPT-4 and GPT-3.5 Turbo versions, offering new capabilities such as function calling, longer context, and lower pricing.
Function calling allows developers to connect the models to external tools and APIs more reliably.
Pricing cuts include reductions for Text-Embedding-ADA-002 and GPT-3.5-Turbo input tokens, making AI more accessible for developers.
EU parliament votes through EU AI act
The EU Parliament has approved draft AI rules, taking a major step toward passing one of the world's first comprehensive AI laws.
The law includes banning police use of live facial recognition in public places and aims to regulate various AI applications.
MEPs will now negotiate with EU countries to finalize the law, which could be implemented in 2026.
Not that many people using ChatGPT, according to Morgan Stanley
A Morgan Stanley survey indicates that only 19% of respondents have used ChatGPT, with 9% using Google Bard chatbot.
Most people not using chatbots are unlikely to use them in the next six months.
Chatbot services are primarily used for learning about new topics, product research, and shopping.
Snippets:
Mercedes-Benz is partnering with Microsoft's Azure OpenAI Service to integrate ChatGPT into its in-car voice assistant, enabling natural conversations and contextual follow-up questions.
Stable Diffusion's generated QR codes using Conteaa go viral due to their improved quality compared to other QR code generators.
Meta has made its AI-powered music generator, MusicGen, open source, allowing people to explore and enhance its capabilities.
LinkedIn introduces AI-powered tools for marketers, including AI Copy Suggestions that offer tailored headlines and copy recommendations based on user data.
Possible new features for ChatGPT include "workspaces" that allow users to create profiles for better personalization and file uploads.
Tool of the week: Contea
Sven Daniel Fraede, one of the founders of Contea.ai, shares insights about the tool in an interview with Martin.