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Artificially Intelligent Marketing

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Mar 31, 2023 • 1h 1min

ChatGPT Under Fire: Tech Titans Call for AI Hiatus, AI Regulation, The Future of Content Marketing

IntroductionThis week's episode covers influential tech figures calling for a 6-month AI hiatus, Levi's partnership with Lalaland.ai for AI-generated models, Bing's ads for chat, the UK government's AI White Paper, Brian Halligan's thoughts on AI in content marketing, and GoCharlie as the tool of the week.Story 1: Tech Experts Call for 6 Month AI Hiatus in Open LetterPaul discusses an open letter signed by influential figures like Elon Musk, Steve Wozniak, and Andrew Yang, calling for a temporary halt of at least six months on AI system training.The letter highlights the need for adequate safety measures, governmental regulations, and strategies to address AI's societal effects.Story 2: Levi's Use AI-Generated Models to Increase DiversityMartin talks about Levi Strauss & Co's partnership with Lalaland.ai to create AI-generated avatars for increased diversity among its models.Marketers can utilize AI-generated models to create more inclusive and diverse advertising campaigns, resonating with a broader audience.Story 3: Bing Announces Ads for ChatPaul shares Microsoft's experiments with ads for Bing chat, offering marketers the opportunity to advertise within chat interfaces.This new marketing strategy can help brands showcase their commitment to diversity and inclusion.Story 4: UK Government Unveils AI White PaperMartin covers the UK government's release of an AI white paper, detailing five guiding principles for responsible AI use.The UK's "light-touch" approach may make it an outlier in AI regulation, potentially attracting companies pushing AI boundaries.Story 5: Brian Halligan on the Future of Content MarketingPaul explores Brian Halligan's insights on the future of content marketing, including AI-driven optimization, Trust Content, and balancing AI-driven and human-driven content strategies.Marketers must adapt to market events faster and embrace the evolving roles of AI-driven tools.Tool of the Week: GoCharlieMartin introduces GoCharlie.AI, a generative AI research and development company focused on marketing, advertising, and sales.Their content repurposing feature can help marketers save time and increase efficiency in content creation.
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6 snips
Mar 24, 2023 • 1h 7min

ChatGPT Plugins, Microsoft Paper Sparks AGI Talk, and Adobe Firefly

IntroductionIn this week's episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their implications for the marketing world, including ChatGPT plugins, NVIDIA Foundations, Google's BARD, Canva Create, Adobe Firefly, Runway.ml, Microsoft AGI Paper, and OpenAI's research paper on the labor market.Story 1: ChatGPT PluginsPaul introduces third-party plugins for ChatGPT by OpenAI, which enable more functionalities and potential new channels for marketers to reach audiences.Story 2: NVIDIA FoundationsMartin talks about NVIDIA's cloud services for generative AI, BioNeMo and Picasso, which allow custom large language and visual models for domain-specific tasks. Applications include chatbots, customer service, content creation, and digital simulation.Story 3: Google Launches BARDPaul discusses Google's announcement of BARD, a natural language chatbot powered by the LaMDA large language model. Marketers can use it for content generation, brainstorming ideas, and more.Story 4: Canva Create's AI FeaturesMartin shares Canva's unveiling of 10 new AI features that simplify the design process and enhance visual communication, improving efficiency, consistent branding, content quality, and more.Story 5: Adobe FireflyPaul introduces Adobe Firefly, an AI-powered generative design tool, which is currently on a waitlist.Story 6: Runway.ml's Text to Video UpgradeMartin talks about Runway.ml's upgrade from GEN-1 to GEN-2, promising text to video, image to video, and video to video capabilities. Marketers should keep an eye on this space for potential applications in video content creation.Story 7: Microsoft AGI PaperPaul shares Microsoft's publication of a 150+ page paper on GPT-4, discussing its advancements towards Artificial General Intelligence.Story 8: OpenAI's Research Paper: Impact on the Labor MarketMartin highlights the paper's findings that 80% of the workforce could have 10% of tasks impacted by GPTs. Marketers should be aware of shifts in skill requirements, job qualifications, and potential job displacement.Tool of the Week: "askyourpdf" and "chatshape" ChatbotsPaul presents "askyourpdf" and "chatshape," ChatGPT-enabled chatbots that allow users to query data from webpages and PDFs. They are useful for summarizing content and extracting information from various sources.
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Mar 17, 2023 • 53min

GPT-4. It's alive. IT'S ALIVE!

IntroductionIn this episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their impact on the marketing landscape, featuring GPT-4, Microsoft Copilot, D-ID, and Adept.Story 1: GPT-4 - It's Alive! IT'S ALIVE!Paul provides an overview of GPT-4, highlighting its multimodal capabilities, enhanced reasoning, improved safety and alignment, long input text, impressive multi-language capabilities, and performance with low-resource languages.Martin shares the story of Mitheind, an Icelandic startup using GPT-4 to generate a new term for a cat.Story 2: Microsoft CopilotPaul introduces Microsoft Copilot, as presented by Jared Spataro, CVP, Modern Work & Business Applications. He explains Copilot's integration with Microsoft 365 apps, large language models, and the ability to turn natural language prompts into productivity actions.Examples include PowerPoint presentation creation, FAQ generation, and more. Martin mentions the release of Generative AI for Google Workspace.Story 3: D-IDMartin discusses D-ID, a company that combines near-human looking avatars with AI-generated voices for website chatbots or video chats with customer service reps.Story 4: Adept Raises $350 Million in FundingPaul announces Adept's recent $350 million funding round, highlighting its generative AI that takes natural language input and turns it into actions. For more information, visit https://www.adept.ai/.Tool of the Week: GPT-4Martin explores the what, who, and why of GPT-4, providing insights on how to get started with this powerful AI tool.ConclusionJoin Paul and Martin as they delve into the world of AI-driven marketing and explore the potential of these groundbreaking tools. Subscribe to the Artificially Intelligent Marketing podcast for future episodes, and leave a review if you enjoyed the show!
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5 snips
Mar 10, 2023 • 51min

GPT-4 Rumours, AI for CRMs, Domain specific LLMs

IntroductionPaul welcomes listeners to the show and provides a brief overview of what to expect in this episode.The focus of the show is on trends, tips, and tools of marketing AI.This week's episode begins with Paul answering a listener's question: what tools did you use to create the first episode?Story 1: Imminent release of GPT-4Microsoft Germany announced the imminent release of GPT-4, which will feature multimodal models with video capabilities.The AI community expects GPT-4 to be an input rather than an output tool.Martin and Paul discuss the potential impact of GPT-4 on marketers.Story 2: Rise of the CRM AI assistantsPaul and Martin talk about the launch of CRM AI assistants such as HubSpot's Chatspot.ai, Einstein GPT, and Microsoft ChatBot for Dynamics CRM.Martin and Paul discuss the implications of ChatGPT and other CRM AI assistants for marketers.Story 3: Microsoft launches BioGPTMicrosoft recently launched BioGPT, a domain-specific LLM trained on biomedical content.BioGPT can outperform humans on some simple tasks, such as answering questions with short answers.Martin and Paul discuss the potential applications of BioGPT for drug development, clinical trials, biomedical education, and data analysis.Story 4: AI re-creates what people see by reading their brain scansResearchers have used Stable Diffusion, an image generation AI model, to interpret brain activity and recreate images that people were looking at.The AI system was tested on brain scans from the same four people who provided the training brain scans.Martin and Paul discuss the potential implications of this technology for cognitive neuroscience research.Tool of the Week: Runway.mlPaul introduces Runway.ml, an all-in-one image and video creation and editing tool that offers a range of AI-supported image and video generation and enhancement tools.He discusses its features, including its low monthly fee, infinite image and image expander, inpainting for removing objects and people from videos, and its new GEN-1 tool for creating video.Paul also shares an example project and his experience using the tool.ConclusionPaul and Martin wrap up the episode and provide a brief preview of what to expect in the next episode.
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Mar 6, 2023 • 45min

ChatGPT and Whisper API, Cohere Summarisation, New Ethical AI Not-for-Profit

IntroductionThis week's episode covers the latest trends, tips, and tools in artificial intelligence marketing, including the release of ChatGPT and Whisper APIs at reduced cost, Cohere's summary tool, AWS's partnership with HuggingFace, and the formation of a not-for-profit lab focusing on ethics in AI. The featured tool of the episode is MarketMuse.Story 1: OpenAI Releases ChatGPT and Whisper APIs at Reduced CostOpenAI has released ChatGPT and Whisper APIs, allowing developers to integrate these tools into their stacks. ChatGPT, with its user-friendly interface, has become popular, and the reduced cost makes these tools more accessible. Whisper, a transcription tool, can be used alongside ChatGPT for app development.Story 2: Cohere's Summary Tool Offers Accurate, Aggressive SummarizationCohere, a large language model for content production, introduced a new summarization tool with a character limit of up to 50,000. In a test run, the tool provided an accurate yet aggressively condensed summary of a marketing AI study.Story 3: AWS Partners with HuggingFace for Open Source ModelsAWS has formed a partnership with HuggingFace to make open-source models available to developers through their cloud service. This partnership increases competition in the market and reduces reliance on single-source points.Story 4: Not-for-Profit Lab Focuses on Ethics in AICanva, HuggingFace, and Stability AI have collaborated to create a not-for-profit AI research lab emphasizing ethics in AI. With slow government regulation, companies should take steps towards ethical AI use themselves. The Marketing AI Institute has released a Creative Commons licensed manifesto to help organizations implement an AI usage framework.Tool of the Week: MarketMuseThis episode features MarketMuse, an AI-driven tool designed to assist marketers in staying up to date with AI advances for marketing purposes.

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