Artificially Intelligent Marketing cover image

Artificially Intelligent Marketing

ChatGPT's New Senses, DALL-E 3's Visual Mastery, Amazon & Anthropic's AI Synergy, Microsoft Copilot's Ecosystem, McKinsey's AI Economy Forecast, and More

Oct 2, 2023
31:54

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality

ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.

DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips

Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.

Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities

Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.

Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation

Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.

Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More

Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.

McKinsey's Generative AI Forecast: The Future of the US Economy

McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.

Bentley-Gallup Study on AI Job Impact: American Perspectives

Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.

Salesforce Einstein Copilot: Customised Conversational AI

Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.

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