Artificially Intelligent Marketing

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights.Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn more.MGIE: Apple and UC Santa Barbara's AI Venture Apple and UC Santa Barbara's MGIE model opens new doors for image editing, making professional tweaks a chat away. An open-source breakthrough for creative freedom. Details here.Google's Gemini Ultra: A New Challenger Google's Gemini Ultra, formerly Bard, takes on GPT-4, showcasing unique strengths in content creation and integration. Martin shares insights from his hands-on experience. Explore Gemini Ultra.Cisco Unravels AI Readiness Index Cisco's global survey reveals a gap in AI readiness among companies, despite high anticipation for its impact. Strategy, infrastructure, and talent are key. Full report.EU's Pioneering AI Regulation The EU's Artificial Intelligence Act sets a global standard for AI governance, emphasizing ethical use and transparency. A significant move for digital oversight. Read more.Tool-of-the-Week: Claude for Sheets Revolutionize your Google Sheets with Claude for Sheets, offering seamless AI integration for data analysis and content creation. Discover how.Engage with us on Twitter and Facebook, or email hello@artificiallyintelligentmarketing.com for your thoughts and feedback. Catch you in the next episode!

UK Government's Generative AI FrameworkThe UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption.Publicis Groupe's €300 Million AI InvestmentPublicis Groupe announces a €300 million investment in AI, launching CoreAI. Aiming to revolutionise marketing strategies, CoreAI utilises extensive consumer data and partnerships, including OpenAI and Microsoft.Google's Text-to-Video Model: LumiereGoogle Research's Lumiere, a text-to-video diffusion model, impresses with its ability to generate realistic AI videos. A research project for now, Lumiere raises questions about copyright issues and AI's role in content creation.Runway Gen-2: Enhancing AI Video EditingRunwayML introduces the Multi Motion Brush in its Gen-2 model, offering unparalleled motion control in video editing. This tool signifies a new era in AI-assisted creative content production.OpenAI's Model Updates and Cost ReductionsOpenAI updates its AI models, introducing GPT-4 Turbo and reducing costs for GPT-3.5 Turbo. These advancements promise greater accessibility and performance for AI-integrated marketing strategies.ElevenLabs' Major Funding MilestoneElevenLabs secures $80 million in Series B funding, advancing its AI voice technology. The funding will enhance voice synthesis capabilities, offering new opportunities for personalised marketing strategies.AI Website Builders: Reality CheckExploring the gap between the promise and performance of AI website builders like Wix and Dorik. Marketers need to navigate the hype to find genuinely useful AI solutions.MIT's AI and Job Automation StudyMIT's study reveals that only 23% of vision-based tasks are economically viable for AI automation. This finding challenges assumptions about AI's impact on job automation and workforce skills.Samsung Galaxy S24 Series: AI AdvancementsSamsung's Galaxy S24 Series introduces advanced AI features, reshaping mobile communication and content creation. Marketers must adapt strategies for this evolving AI landscape.AI and Political Misinformation: The New Hampshire IncidentA robocall incident in New Hampshire, using AI-generated voice, underscores AI's potential misuse in political misinformation. Marketers must ensure ethical AI use and transparency.Microsoft Copilot: Office AI Tools ReviewReviewing Microsoft Copilot's AI tools across Office apps. While showing promise, limitations exist, especially in Excel. Marketers can strategically utilise these tools for enhanced productivity and creativity.

Martin discusses the new GPT Store on ChatGPT's website, while Paul highlights Midjourney's v6 alpha testing. Bland.ai revolutionizes sales and customer service with its real-time AI phone call system. Advancements in robotics, including Figure 01's coffee-making skills and Samsung's automation goals, are explored. Chevrolet's AI chatbot vulnerability and Perplexity's massive funding are also highlighted. CES 2024 showcases various AI-powered hardware innovations.

Google's Gemini: The Challenger to GPT-4's ThroneGoogle unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's featuresUnlocking AI's Potential: Prompt EngineeringMicrosoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demonstrates the transformative impact of refined prompting on AI performance. Read about MedpromptEnhancing AI Recall: Claude 2.1Claude 2.1, featuring a 200K token context window, excels in complex data retrieval, showcasing the significance of precise prompting in AI. Explore Claude 2.1Meta's AI Image Generation LeapMeta's "Imagine with Meta AI" uses Emu to create images from prompts, raising key ethical questions in AI-driven visual content creation. Meta's AI Image GeneratorInstagram's AI-Powered BackdropInstagram's Backdrop, powered by SAM and Emu, transforms story backgrounds, demonstrating AI's role in media editing. Instagram's Backdrop featureChatGPT vs Human Expertise: A StudyMIT's study shows ChatGPT's prowess in persuasive content, challenging human superiority in content creation and opening new avenues for marketers. Study insightsMcDonald's Tech Upgrade with Google Cloud McDonald's partnership with Google Cloud aims to innovate customer and staff experiences with generative AI, transforming the fast-food industry. McDonald's and Google CloudMistral: Open-Source AI AdvancementMistral AI's Mixtral 8x7B, an open-source AI model, offers flexibility and transparency, challenging established AI paradigms. Mixtral 8x7B detailsChatGPT Plus Subscriptions ReopenChatGPT Plus subscriptions are available again, enhancing user experience with advanced features.

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimisation. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.Key Discussion Points:Adoption and Acceptance of AI in Content Marketing:Ankur reflects on the journey of AI in content marketing, highlighting the shift from skepticism to widespread acceptance and implementation by content marketers.AI and Search Engine Optimization (SEO):The conversation delves into the integration of AI with SEO strategies, particularly considering Google's helpful content update and EAT guidelines. Ankur discusses how Longshot.ai aligns with these developments.Longshot.ai's Features and Functionality:Ankur provides an overview of Longshot.ai, emphasizing its capabilities in producing long-form content, managing brand voice, and optimising content for SEO, plagiarism, and readability.FactGPT and Innovations in AI Content Creation:The episode explores Longshot.ai's FactGPT feature, which addresses challenges in creating recent, factual, and context-specific content.AI Technology Choices and Development Strategies:Ankur talks about the decision-making process in selecting and integrating various AI models and technologies, including OpenAI and other homegrown solutions.Future Trends in Content Marketing and AI:The discussion turns to future possibilities in AI-driven content marketing, such as real-time content personalisation and the evolving nature of brand voice.Advice for Content Teams Utilizing AI Tools:Ankur shares practical advice for content teams, stressing the importance of understanding the nuances of AI tools and their integration into content marketing workflows.Closing Thoughts:Ankur encourages content marketers to embrace AI advancements, emphasising the opportunity for growth and innovation in the field.The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.

In this week's episode, we cover:ChatGPT's Momentous First YearIn its first year, ChatGPT became wildly popular, gaining 100 million users faster than any other platform. But it hasn't been without incident, facing outages, bans, new capabilities like computer vision, regulatory scrutiny, leadership shakeups, and more.Synthetic Media Company Unveils Instant Digital AvatarsAI startup HeyGen has unveiled new technology to more quickly create digital avatars from video, enabled by less source footage required. This could spur usage for sales prospecting, marketing videos, and more synthetic media. However, consent and ethical risks around fake content continue.Stable Diffusion Offshoot Enables Real-Time Image GenerationAn offshoot of text-to-image generator Stable Diffusion can now create images in near real-time. This leap in efficiency empowers more interactive and customized visual content creation. It also pushes capabilities closer to potential future applications like on-demand video and gaming.Hype Builds Around New Generative Video StartupExciting new firm Pika has demoed remarkable quality text-to-video capabilities. However, expectations should remain measured until real-world testing matched demos. Either way, growth potential seems substantial given rising demand for synthetic video and rapid pace of progress.AI Excels at Complex Strategy Game Requiring Human NegotiationAn AI system called Cicero can now play the elaborate strategy game Diplomacy as well as top-tier human players. It indicates AI persuasive abilities are advancing alongside raw computational intelligence. This could eventually enable new use cases like contract negotiations and even political debates.Music Generation System Becomes More Controllable and ShareableUsers can now fine-tune audio outputs from text-to-music tool Stable Audio. Fresh editing parameters empower more personalized results. Added sharing and library elements also aim to facilitate collaborating. These improvements may help marketers stand out from stock audio content.Artists Revive Copyright Lawsuit Against AI Firms, Citing DamagesAfter a partial dismissal, artists revived an amended legal complaint against AI companies allegedly misusing their works. By surfacing AI-generated art over original pieces for their names in search engine results, artists claim tangible harm from degraded commercial prospects and online reputation. Technical remedies seem feasible, but more twists in this formative legal saga likely lie ahead.

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimization. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.Key Discussion Points:Adoption and Acceptance of AI in Content Marketing:Ankur reflects on the journey of AI in content marketing, highlighting the shift from skepticism to widespread acceptance and implementation by content marketers.AI and Search Engine Optimization (SEO):The conversation delves into the integration of AI with SEO strategies, particularly considering Google's helpful content update and EAT guidelines. Ankur discusses how Longshot.ai aligns with these developments.Longshot.ai's Features and Functionality:Ankur provides an overview of Longshot.ai, emphasizing its capabilities in producing long-form content, managing brand voice, and optimizing content for SEO, plagiarism, and readability.FactGPT and Innovations in AI Content Creation:The episode explores Longshot.ai's FactGPT feature, which addresses challenges in creating recent, factual, and context-specific content.AI Technology Choices and Development Strategies:Ankur talks about the decision-making process in selecting and integrating various AI models and technologies, including OpenAI and other homegrown solutions.Future Trends in Content Marketing and AI:The discussion turns to future possibilities in AI-driven content marketing, such as real-time content personalization and the evolving nature of brand voice.Advice for Content Teams Utilizing AI Tools:Ankur shares practical advice for content teams, stressing the importance of understanding the nuances of AI tools and their integration into content marketing workflows.Closing Thoughts:Ankur encourages content marketers to embrace AI advancements, emphasizing the opportunity for growth and innovation in the field.Conclusion: The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.

ChatGPT Updates - A Deep Dive into the Latest FeaturesExplore the latest on ChatGPT, including the new context window, cost updates, multimodal capabilities, and the fresh text-to-speech modal. Join us as we discuss the impact and the future of generative AI models.The Rising Star of ChatGPTChatGPT's growing pains: dealing with downtime, pausing new sign-ups, and the impact of reduced capacity on user experience. We're breaking down the challenges and what this means for AI enthusiasts.Microsoft Ignite 2023: The Dawn of Copilot StudioMicrosoft unveils Copilot Studio and updates to Microsoft 365, introducing a new era of personalised and collaborative AI experiences. Find out more.Unpacking GPT-4's Memory CapabilitiesDiscover how GPT-4 handles long context scenarios with insights from Greg Kamradt's analysis. Understand the limitations and optimisation strategies for better recall. Read Greg's study.Google's Anticipated 'Gemini' AI: A New Challenger AwaitsGoogle postpones the launch of 'Gemini', its next-gen AI model, as it seeks to refine its capabilities. We delve into the implications and expectations.Google's Global AI Search ExpansionGoogle's Search Generative Experience (SGE) AI feature now reaches a global audience. Learn how this will change the way we search online.YouTube's Commitment to Responsible AIYouTube introduces new policies for AI-generated content, ensuring transparency and ethical use. Get the lowdown on how this affects creators and marketers alike.YouTube's Melodic AI: Tuning into the FutureDive into YouTube's AI-driven music experiments and the potential for AI in music creation. What does this mean for the industry?Ethics in AI Training: A Resignation at Stability AIEd Newton-Rex resigns from Stability AI over ethical concerns in AI training practices. Learn about the debate.Runway's Motion Brush: The Next Leap in AI Video GenerationRunway's Motion Brush brings a new dimension to AI video generation, enabling selective animation in images.OpenAI's Collaborative Vision with Data PartnershipsOpenAI launches Data Partnerships to diversify AI training datasets, inviting organisations to contribute. Join the initiative.

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes:GPT-4 Turbo launched with 128k context window, allowing more detailed analysis of long documents. New Assistant API enables developers to build AI agents leveraging OpenAI models like DALL-E3, GPT4, test to speech, advanced data analysis and more. Opens possibilities for many specialized apps e.g. coding assistants, an AI-powered vacation planner, a voice-controlled DJ, a smart visual canvas, whatever you can imagine.No need to switch modalities in ChatGPT Plus - it now handles images, data analysis, etc automatically without needing to use a drop down.New GPT-3.5 Turbo with 16k context window coming to free ChatGPT users.Retrieval tool allows apps to remember user info rather than re-sending to API, aiding workflow.OpenAI launching GPT store where anyone can build and share custom GPTs without coding, via a wizard. Monetization possible.Copyright Shield introduced to protect customers from infringement lawsuits.Whisper speech recognition model updated to version 3.

On this week's episode, we discuss:HubSpot Acquires Clearbit for Enhanced B2B DataHubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications.OpenAI Upgrades ChatGPT InterfaceOpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This streamlines workflows but may threaten some third-party tools.Stability AI Launches New Image CapabilitiesStability AI releases new API-driven image manipulation tools like Sky Replacer and Stable Fine-Tuning. These allow rapid image customization for industries like real estate, gaming, and marketing.Emotional Prompts Enhance AI PerformanceNew research shows emotional prompts like urgency or encouragement boost AI model performance. This could indicate a form of basic emotional intelligence in large language models.Woodpecker Framework Tackles AI HallucinationsChinese researchers develop Woodpecker to reduce hallucinations in AI text generation, providing users with more confidence in the outputs.AI Detects Diabetes from VoiceCanadian researchers use AI to diagnose Type 2 Diabetes from voice, detecting subtle acoustic patterns. This showcases AI’s ability to find disease biomarkers humans can’t perceive.AlphaFold 2 Predicts Biological StructuresDeepMind's AlphaFold 2 advances protein structure prediction and expands to more molecules. This further enables computational biology and drug discovery.Bletchley AI Summit Focuses on RisksHistoric AI summit held at Bletchley Park brings together global experts. Discussions emphasize existential risk, but reach no firm policies.Microsoft Rolls Out Windows 11 Co-PilotMicrosoft launches Windows 11 Co-Pilot to assist with OS commands and tasks via natural language. Its usefulness may depend on one's level of tech proficiency.Office 365 Co-Pilot Available to EnterprisesMicrosoft brings AI co-pilot to Office 365, rolling out to enterprises first. Early access indicates it currently has limitations compared to expectations.