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Artificially Intelligent Marketing

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Dec 2, 2023 • 1h 2min

Happy 1st Birthday ChatGPT, HeyGen’s Instant Video Avatars, Real-Time AI Images, Pika Buzz, Cicero's Diplomacy Skills, Tuning Stable Audio, and More AI Lawsuits

In this week's episode, we cover:ChatGPT's Momentous First YearIn its first year, ChatGPT became wildly popular, gaining 100 million users faster than any other platform. But it hasn't been without incident, facing outages, bans, new capabilities like computer vision, regulatory scrutiny, leadership shakeups, and more.Synthetic Media Company Unveils Instant Digital AvatarsAI startup HeyGen has unveiled new technology to more quickly create digital avatars from video, enabled by less source footage required. This could spur usage for sales prospecting, marketing videos, and more synthetic media. However, consent and ethical risks around fake content continue.Stable Diffusion Offshoot Enables Real-Time Image GenerationAn offshoot of text-to-image generator Stable Diffusion can now create images in near real-time. This leap in efficiency empowers more interactive and customized visual content creation. It also pushes capabilities closer to potential future applications like on-demand video and gaming.Hype Builds Around New Generative Video StartupExciting new firm Pika has demoed remarkable quality text-to-video capabilities. However, expectations should remain measured until real-world testing matched demos. Either way, growth potential seems substantial given rising demand for synthetic video and rapid pace of progress.AI Excels at Complex Strategy Game Requiring Human NegotiationAn AI system called Cicero can now play the elaborate strategy game Diplomacy as well as top-tier human players. It indicates AI persuasive abilities are advancing alongside raw computational intelligence. This could eventually enable new use cases like contract negotiations and even political debates.Music Generation System Becomes More Controllable and ShareableUsers can now fine-tune audio outputs from text-to-music tool Stable Audio. Fresh editing parameters empower more personalized results. Added sharing and library elements also aim to facilitate collaborating. These improvements may help marketers stand out from stock audio content.Artists Revive Copyright Lawsuit Against AI Firms, Citing DamagesAfter a partial dismissal, artists revived an amended legal complaint against AI companies allegedly misusing their works. By surfacing AI-generated art over original pieces for their names in search engine results, artists claim tangible harm from degraded commercial prospects and online reputation. Technical remedies seem feasible, but more twists in this formative legal saga likely lie ahead.
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Nov 24, 2023 • 33min

Interview: Eric Xiao, CEO of Laxis - The AI Assistant Revolutionising Revenue Teams

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai, an AI-driven content marketing suite offering a range of tools from content generation to optimization. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements.Key Discussion Points:Adoption and Acceptance of AI in Content Marketing:Ankur reflects on the journey of AI in content marketing, highlighting the shift from skepticism to widespread acceptance and implementation by content marketers.AI and Search Engine Optimization (SEO):The conversation delves into the integration of AI with SEO strategies, particularly considering Google's helpful content update and EAT guidelines. Ankur discusses how Longshot.ai aligns with these developments.Longshot.ai's Features and Functionality:Ankur provides an overview of Longshot.ai, emphasizing its capabilities in producing long-form content, managing brand voice, and optimizing content for SEO, plagiarism, and readability.FactGPT and Innovations in AI Content Creation:The episode explores Longshot.ai's FactGPT feature, which addresses challenges in creating recent, factual, and context-specific content.AI Technology Choices and Development Strategies:Ankur talks about the decision-making process in selecting and integrating various AI models and technologies, including OpenAI and other homegrown solutions.Future Trends in Content Marketing and AI:The discussion turns to future possibilities in AI-driven content marketing, such as real-time content personalization and the evolving nature of brand voice.Advice for Content Teams Utilizing AI Tools:Ankur shares practical advice for content teams, stressing the importance of understanding the nuances of AI tools and their integration into content marketing workflows.Closing Thoughts:Ankur encourages content marketers to embrace AI advancements, emphasizing the opportunity for growth and innovation in the field.Conclusion: The conversation with Ankur Pandey offers a deep dive into the dynamic world of AI in content marketing. Listeners gain a comprehensive understanding of how AI tools like Longshot.ai are reshaping the landscape and what the future holds for content creators and marketers.
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Nov 18, 2023 • 1h 12min

ChatGPT in the Spotlight: Understanding AI's New Phase, plus Copilot Studio, YouTube AI, Stability AI Resignation, Runway's New Brush,

ChatGPT Updates - A Deep Dive into the Latest FeaturesExplore the latest on ChatGPT, including the new context window, cost updates, multimodal capabilities, and the fresh text-to-speech modal. Join us as we discuss the impact and the future of generative AI models.The Rising Star of ChatGPTChatGPT's growing pains: dealing with downtime, pausing new sign-ups, and the impact of reduced capacity on user experience. We're breaking down the challenges and what this means for AI enthusiasts.Microsoft Ignite 2023: The Dawn of Copilot StudioMicrosoft unveils Copilot Studio and updates to Microsoft 365, introducing a new era of personalised and collaborative AI experiences. Find out more.Unpacking GPT-4's Memory CapabilitiesDiscover how GPT-4 handles long context scenarios with insights from Greg Kamradt's analysis. Understand the limitations and optimisation strategies for better recall. Read Greg's study.Google's Anticipated 'Gemini' AI: A New Challenger AwaitsGoogle postpones the launch of 'Gemini', its next-gen AI model, as it seeks to refine its capabilities. We delve into the implications and expectations.Google's Global AI Search ExpansionGoogle's Search Generative Experience (SGE) AI feature now reaches a global audience. Learn how this will change the way we search online.YouTube's Commitment to Responsible AIYouTube introduces new policies for AI-generated content, ensuring transparency and ethical use. Get the lowdown on how this affects creators and marketers alike.YouTube's Melodic AI: Tuning into the FutureDive into YouTube's AI-driven music experiments and the potential for AI in music creation. What does this mean for the industry?Ethics in AI Training: A Resignation at Stability AIEd Newton-Rex resigns from Stability AI over ethical concerns in AI training practices. Learn about the debate.Runway's Motion Brush: The Next Leap in AI Video GenerationRunway's Motion Brush brings a new dimension to AI video generation, enabling selective animation in images.OpenAI's Collaborative Vision with Data PartnershipsOpenAI launches Data Partnerships to diversify AI training datasets, inviting organisations to contribute. Join the initiative.
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Nov 7, 2023 • 23min

Bonus episode: Updates from the OpenAI Developer Conference Nov23

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes:GPT-4 Turbo launched with 128k context window, allowing more detailed analysis of long documents. New Assistant API enables developers to build AI agents leveraging OpenAI models like DALL-E3, GPT4, test to speech, advanced data analysis and more. Opens possibilities for many specialized apps e.g. coding assistants, an AI-powered vacation planner, a voice-controlled DJ, a smart visual canvas, whatever you can imagine.No need to switch modalities in ChatGPT Plus - it now handles images, data analysis, etc automatically without needing to use a drop down.New GPT-3.5 Turbo with 16k context window coming to free ChatGPT users.Retrieval tool allows apps to remember user info rather than re-sending to API, aiding workflow.OpenAI launching GPT store where anyone can build and share custom GPTs without coding, via a wizard. Monetization possible.Copyright Shield introduced to protect customers from infringement lawsuits.Whisper speech recognition model updated to version 3.
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Nov 4, 2023 • 1h 8min

HubSpot's Clearbit Data Power-up, AI Hallucinations Busted (?), Biological Breakthroughs, and Copilot Goes Mainstream

On this week's episode, we discuss:HubSpot Acquires Clearbit for Enhanced B2B DataHubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications.OpenAI Upgrades ChatGPT InterfaceOpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This streamlines workflows but may threaten some third-party tools.Stability AI Launches New Image CapabilitiesStability AI releases new API-driven image manipulation tools like Sky Replacer and Stable Fine-Tuning. These allow rapid image customization for industries like real estate, gaming, and marketing.Emotional Prompts Enhance AI PerformanceNew research shows emotional prompts like urgency or encouragement boost AI model performance. This could indicate a form of basic emotional intelligence in large language models.Woodpecker Framework Tackles AI HallucinationsChinese researchers develop Woodpecker to reduce hallucinations in AI text generation, providing users with more confidence in the outputs.AI Detects Diabetes from VoiceCanadian researchers use AI to diagnose Type 2 Diabetes from voice, detecting subtle acoustic patterns. This showcases AI’s ability to find disease biomarkers humans can’t perceive.AlphaFold 2 Predicts Biological StructuresDeepMind's AlphaFold 2 advances protein structure prediction and expands to more molecules. This further enables computational biology and drug discovery.Bletchley AI Summit Focuses on RisksHistoric AI summit held at Bletchley Park brings together global experts. Discussions emphasize existential risk, but reach no firm policies.Microsoft Rolls Out Windows 11 Co-PilotMicrosoft launches Windows 11 Co-Pilot to assist with OS commands and tasks via natural language. Its usefulness may depend on one's level of tech proficiency.Office 365 Co-Pilot Available to EnterprisesMicrosoft brings AI co-pilot to Office 365, rolling out to enterprises first. Early access indicates it currently has limitations compared to expectations.
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Oct 25, 2023 • 56min

Marketing AI Toolkit, Jasper AI's Evolution, AI Copyright Quandaries, and Celebrity Chatbots

Diving Deep: Paul and Martin's AI Toolkit RevealedJoin the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing.Jasper's End-to-End AI Copilot: Elevating Marketing TeamsJasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time analytics, company knowledge storage, enhanced team collaboration, enterprise integration, and more, Jasper shifts from cost-saving to revenue generation.Universal Music vs. Anthropic: Navigating the AI-Generated Lyrics Copyright QuagmireUniversal Music takes on Anthropic in a copyright lawsuit, accusing chatbot Claude of producing near-identical lyrics of artists like Gloria Gaynor. This case sets a benchmark for AI's role in marketing content creation involving copyrighted materials. Universal's move to license assets for ethical AI use paves the way for a legal framework and a new revenue stream.Invasion of Celebrity Clones: The Rise of AI Chatbots in MarketingProminent figures like Tim Ferriss and Scott Galloway have trained chatbots on their content, allowing for Q&A based on their insights. Meta is rolling out celebrity-inspired chatbots, enabling users to engage with AI renditions of stars. With Gen Z showing significant interest in companion chatbots, this could reshape influencer marketing.Visionary Tools: Harnessing ChatGPT's Visual CapabilitiesChatGPT's latest visual feature revolutionises conversations about uploaded images. Marketers can now dissect high-performing landing pages, receive feedback on slide decks, convert handwritten notes to text, and more.
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Oct 17, 2023 • 1h 12min

Google's Legal Shield for AI, Skyscanner's AI-Driven Travel, Risks in Fine-Tuning AI, CEO's Growing Trust in AI, UK's AI Reality Check, ElevenLabs' Dubbing AI, OpenAI's Value Shift

Google Offers Legal Cover for Generative AI UsersGoogle introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement.Skyscanner’s Generative AI for Travel DiscoverySkyscanner unveils an AI-powered travel discovery tool, aiming to offer tailored travel ideas and insights into customer engagement with AI. The tool is currently in beta and is powered by ChatGPT.The Risks of Fine-Tuning Generative AI ModelsNew research highlights the vulnerabilities in fine-tuning generative AI models. The study warns that even normal tuning can degrade built-in protections against bias and that hackers can exploit these weaknesses.CEO Appetite for AI: From Skepticism to Strategic IntegrationA recent survey shows a 130% increase in CEO adoption of AI within a year. While concerns about bugs and privacy persist, the benefits appear to outweigh the challenges, especially in the marketing sector.UK's Generative AI Ambitions: A Reality CheckCambridge researchers question the UK's global leadership aspirations in AI, citing a lack of capital investment and computing power. The report calls for a focus on real-world AI applications that leverage the UK's strengths.ElevenLabs' AI Dubbing FeatureElevenLabs launches an AI-powered voice cloning and dubbing system, capable of translating voice recordings into over 20 languages. While the technology is promising, it raises ethical questions around potential misuse.OpenAI's Shifting Core ValuesOpenAI revises its core values, moving from "audacious" and "thoughtful" to a focus on "scale" and "AGI." The change raises questions about the company's long-term goals and authenticity.Interview: Oliva Gambelin, Founder of Ethical IntelligenceOlivia Gambelin delves into the intricacies of AI ethics, emphasizing the need for corporate values that prioritise ethical considerations. She argues that aligning AI development with ethical guidelines is a business imperative.
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13 snips
Oct 7, 2023 • 1h 16min

OpenAI's Custom Chip Dilemma, ChatGPT Vision's Capabilities, Meta's AI Ad Revolution, Canva's Magic Studio, Zapier's Canvas, and More

OpenAI considers creating custom AI chips to address supply constraints and high costs. ChatGPT expands with vision feature for homework assistance and design advice. Meta disrupts advertising with generative AI tools but reminds of the need for ethical frameworks. Canva introduces AI-driven design tools and raises ethical concerns about consent. Zapier's AI-powered Canvas revolutionizes workflows. Anthropic's research demystifies neural networks. Databox uses AI to automate marketing data analysis. The podcast also discusses Rewind, ChatGPT's capabilities, and decomposing language models.
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Oct 2, 2023 • 32min

ChatGPT's New Senses, DALL-E 3's Visual Mastery, Amazon & Anthropic's AI Synergy, Microsoft Copilot's Ecosystem, McKinsey's AI Economy Forecast, and More

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.McKinsey's Generative AI Forecast: The Future of the US Economy McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.Bentley-Gallup Study on AI Job Impact: American Perspectives Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.Salesforce Einstein Copilot: Customised Conversational AI Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.
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Sep 17, 2023 • 59min

Google's Gemini vs ChatGPT, StableAudio's Audio Revolution, MSN's AI Fail, Amazon's Seller AI, GoCharlie's $2M Seed, Adobe's Firefly & Coca-Cola Y3000

In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover:Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service.Stability.AI Unveils StableAudio: Audio Generation with a TwistStability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers.Microsoft's AI Fiasco: When AI Goes Awry in Obituary WritingMicrosoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism.Amazon's Generative AI Simplifies Seller ExperienceAmazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points.GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven MarketingGoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space.Adobe's Firefly: The Next Wave in Generative AI for Creatives and MarketerAdobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring.Coca-Cola Y3000: Sipping the Future with AI-Generated FlavourCoca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights.EY's $1.4 Billion Leap into AIEY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.

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