Diving Deep: Paul and Martin's AI Toolkit Revealed

Join the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing.

Jasper's End-to-End AI Copilot: Elevating Marketing Teams

Jasper transitions from a generative AI tool to a holistic AI copilot for marketers. With features bridging strategy and execution, real-time analytics, company knowledge storage, enhanced team collaboration, enterprise integration, and more, Jasper shifts from cost-saving to revenue generation.

Universal Music vs. Anthropic: Navigating the AI-Generated Lyrics Copyright Quagmire

Universal Music takes on Anthropic in a copyright lawsuit, accusing chatbot Claude of producing near-identical lyrics of artists like Gloria Gaynor. This case sets a benchmark for AI's role in marketing content creation involving copyrighted materials. Universal's move to license assets for ethical AI use paves the way for a legal framework and a new revenue stream.

Invasion of Celebrity Clones: The Rise of AI Chatbots in Marketing

Prominent figures like Tim Ferriss and Scott Galloway have trained chatbots on their content, allowing for Q&A based on their insights. Meta is rolling out celebrity-inspired chatbots, enabling users to engage with AI renditions of stars. With Gen Z showing significant interest in companion chatbots, this could reshape influencer marketing.

Visionary Tools: Harnessing ChatGPT's Visual Capabilities

ChatGPT's latest visual feature revolutionises conversations about uploaded images. Marketers can now dissect high-performing landing pages, receive feedback on slide decks, convert handwritten notes to text, and more.