We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bonuses – but this is your product. Not your offer.   So how does it work? How do you build a HIGHLY successful offer?   Listen in to this episode of The New Generation Mastery podcast and learn the #1 mistake people make when creating an offer, how I changed things up to make WAY better results, what to focus on data-wise to create each offer, and how to align your messaging with your product. Get insights into how we make no-brainer offers, provide tons of value, and create solid bonuses over and over again (and how you can do the same!).   Want to dive deeper into this topic with me? I'm hosting a call in our private Facebook group on Friday, August 23rd to answer YOUR questions about crafting irresistible offers. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.   Either of those sound familiar? If so, you’ll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don’t see myself as a coach, what “waiting” and “overthinking” can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It’s time to break past the waiting that’s holding you back!   If you want the results you’ve been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

Discover the five critical mistakes that can sabotage your product launches. Learn how to engage your audience effectively and address their real concerns. Gain insights into crafting impactful messaging that builds trust. Uncover common pitfalls and the importance of refining your approach. Plus, find out how letting go of the right things can unlock greater growth for your business!

Frankie Russo, a training expert specializing in leadership and team empowerment, shares insights on transforming workplace culture for business growth. He highlights the importance of empathy and imagination in nurturing strong teams. Frankie discusses the dangers of stagnation and promotes a collaborative decision-making approach. With over 20 years of experience, he reveals the 'S curve' strategy for momentum and the value of reconnecting with one's inner creativity to drive innovation in organizational settings.

When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What’s the latest funnel hack? But sometimes, the MOST growth can come from letting go of something.   Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means to let go of something, the 4 areas to “let go” of in order to grow, ways to be more present in your life and business, and examples and stories from my own business. Instead of sprinting after the latest algorithm or marketing hack, try thinking about what you can stop doing or what you can let go of in order to grow today. This, by far, has been one of the most helpful lessons for myself and my students inside our programs.   I can’t wait to hear what you’ll let go of this week!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

Discover the messaging tool to speak directly to your ideal client, identify relevant content your audience will love, get detailed in messaging, and build trust for more consistent sales. Learn how to diagnose audience problems and guide them to your solution, avoiding over-teaching and overwhelming them. Explore the power of being specific in marketing and messaging to make content resonate with a broad audience.

Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!   Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage the team here inside of Team Lucero. It was so good, we decided to share it with you on the podcast. Listen in and discover how to manage people and make sure they’re doing a great job, ways to make sure you’re being a good leader, how to keep your team inspired, and behind the scenes of how we structure meetings and build out systems and processes. She even covers how we hire and the mindset issues that come up along with it!   You don’t need a million-dollar business to start building a team. You can start with something simple like a virtual assistant or a contractor… I certainly hired before I even hit the 6-figure mark! Whatever your next hire is, you’ll have huge takeaways from this presentation and I can’t wait to hear your breakthroughs.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

Learn how to build authentic connections with your audience through messaging strategies that focus on connection content. Discover how to overcome messaging struggles, authentically show up online, and connect with your audience on a deeper level. Building authentic connection in content creation and marketing is key to taking your business to the next level.

Learn about the Expansive Niching Process for business growth, how to create messaging that resonates with your niche, and the benefits of a broad niche approach for content creation. Expand your target audience while staying aligned and creative!

I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I’ll be sure to incorporate each one.   Curious about how to launch a successful offer? Don’t miss this episode of the New Generation Entrepreneur podcast! Listen in and discover what NOT to do when you’re just getting started, why you shouldn’t sell a course yet (and what to offer instead), my favorite sales strategy and how to choose your own, and how to scale without burnout. Over the last 12 years, I've built several of these types of businesses, some successful and some… not so much. But each one has taught me powerful lessons and helped me get to where I am today with my 7-figure messaging and content-style business!   We’ve grown quickly – and it’s all because of the fundamentals I cover in this podcast episode.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Business By Design is OPEN for enrollment and when you enroll through our link, you'll get free access to our 11+ bonuses! Enroll here - https://thebestbbdbonuses.com    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com