The New Generation Entrepreneur Podcast

Grow With The Expansive Niching Process

Jun 25, 2024

Learn about the Expansive Niching Process for business growth, how to create messaging that resonates with your niche, and the benefits of a broad niche approach for content creation. Expand your target audience while staying aligned and creative!

11:19

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Quick takeaways

Expansive niching focuses on broadening target audience identities for effective messaging.

Identify audience identities, problems, and values to create relevant and engaging content.

Deep dives

Expansive Niching Process for Clarity in Audience Targeting

The podcast discusses the concept of expansive niching, which aims to bring clarity to identifying target audiences. Instead of narrowing down into specific categories and subcategories, the expansive niching process focuses on defining who you want to work with based on their identities and values. By understanding the problems your target audience faces and how to solve them, you can tailor your messaging to attract the right individuals. This approach allows for a broader scope of topics and discussions while maintaining alignment with your niche.

Exploring the Expansive Niching Process for Clarity and Alignment

10min

Exploring the Benefits of Expansive Niching Process for Content Creation

2min

If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more and more limited. You’re boxing yourself in, especially with your messaging!

Instead, I teach my students the “Expansive Niching Process.” And I’m teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly “niching down”, how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you’re speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!

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