Learn about the Expansive Niching Process for business growth, how to create messaging that resonates with your niche, and the benefits of a broad niche approach for content creation. Expand your target audience while staying aligned and creative!
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volunteer_activism ADVICE
Avoid Narrow Niching
Avoid niching down too narrowly by focusing on categories.
This can box you in and limit your reach and messaging.
volunteer_activism ADVICE
Focus on Identity
Focus on the identity of your ideal client, not just categories.
Choose who you want to work with based on shared values and aspirations.
volunteer_activism ADVICE
Identify Specific Problems
Identify specific problems your target audience faces that you can solve.
Don't just list general problems; describe the unwanted experiences they have.
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If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more and more limited. You’re boxing yourself in, especially with your messaging!
Instead, I teach my students the “Expansive Niching Process.” And I’m teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly “niching down”, how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you’re speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!
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The New Generation Entrepreneur Podcast