The New Generation Entrepreneur Podcast

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise problem can make marketing simpler and more impactful. Learn why smaller, focused courses can often be created faster and marketed more effectively, and discover strategies to optimize your existing courses to better meet the needs of your audience. Tune in for insights on thriving in business by aligning your offers closely with your audience's most pressing problems. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you? In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Jenna Soard, an expert in course launching and AI branding, shares valuable insights on integrating AI into business and course creation. She unpacks three key strategies for boosting sales and enhancing customer experiences through personalized AI tools. Jenna discusses the revolutionary impact of custom GPTs and how they create tailored learning experiences. She also explores AI's role in personal branding, especially for those struggling to self-promote, and emphasizes the power of video content in modern marketing strategies.

If you had asked me even at the beginning of this year, I would've told you I never thought I’d talk about this topic... But here we are diving into messaging and AI.  In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balance it with human expertise.  Listen and discover why simply relying on AI tools like ChatGPT for content creation won't work, the the human elements that remain essential, and how integrating AI into courses and programs can speed up results and eliminate mistakes.  To show you what I mean, I’m putting AI to the test with some interesting comparisons. Plus, I have a brand new free resource to help you master using AI for thought reversals. Ready to embrace the future of messaging?  Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insights on letting go of ego, stepping into others' perspectives, and improving communication to create powerful connections. Listen in and disocver why many students struggle to create resonating content, how raising awareness can change that, and how big an impact it can have on your marketing and everything else in your life.  If you want to elevate your marketing and personal life, this episode is a must-listen! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step? Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy. Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel. If you want to create streamlined funnels that convert, this episode is for you. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success.  Listen in an discover strategies to uncover the real needs of your audience, tailor your marketing angles, and create compelling, problem-solving offers. Plus, get a quick update on our low-ticket funnel progress.  If you’ve been letting your product dictate your messaging and offers, this episode is for you. Tune in and learn how to create million-dollar, no-brainer offers that resonate with your audience! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a day (I wouldn’t have believed this was possible in the beginning!).  But if there’s one thing I’ve learned, and seen after working with thousands of students, it’s that your first $100k is way harder than your first million. On today’s episode of the New Generation Entrepreneur podcast, I’m breaking down why—and how to make your path easier at every level. Listen in and discover why your first 100k is harder than your first million, the financial milestones to look out for as you grow, how to look for recurring income in your business, and unique ways to protect your time and scale without burning out. Plus, I’ll share an insider’s take on the backend of your business, especially on your way to  your first million in sales (no one talks about this!). There's a step-by-step process for all revenue levels and I’ll be digging into each stage on the podcast today. Join Business By Design with us and get 11+ bonuses totally FREE - brandonlucero.com/bbd Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your approach. Plus, hear some updates on our funnel-building journey, the importance of relevancy, and how to create powerful angles that resonate with your audience. Tune in to learn how to craft compelling headlines and hooks that can elevate your sales strategy. Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achieved incredible results with his launches and been one of my own mentors.  We explore how he managed to sell a new offer of $116,000 in under 30 seconds, the importance of a beta launch, and why building an email list is crucial. Whether you're brand new to course creation or looking to refine your process, this episode is packed with actionable tips and real-life examples on launching, marketing, and scaling your business. Tune in to learn what steps to take to ensure your course resonates and sells like hotcakes! Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com