The New Generation Entrepreneur Podcast

In today's episode of the New Generation Entrepreneur podcast, I'm joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome these hurdles by focusing on your inherent value. Mel shares actionable advice on crafting a vivid vision for your life, understanding your current financial state, and prioritizing your expenses and saving habits to build a solid financial foundation. We also talk about his upcoming Money Machine Experience Live event, designed to guide you through creating a sustainable and prosperous financial future. Tune in for a comprehensive discussion on personal finance, entrepreneurship, and living a life by choice! Register for Mel's Money Machine Experience LIVE here - https://secure.melabraham.com/a/ZPLFDwLn5j/5099 Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Explore the groundbreaking Validation Content framework designed for maximizing social media engagement. Learn how AI tools can boost your messaging and audience interaction. Hear about a real-world case study involving a brand launch on TikTok and Instagram, packed with strategies to enhance your organic reach. Plus, discover the significance of targeting your audience for better video performance on TikTok. Transform your content approach and unlock incredible results!

One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or  big realizations, that's the stuff that gets the clicks and most people don't know how to do that. Last week we did a whole episode on four different hooks that you can use to start getting people to take the automatic reactions and clicks and actions you want them to take. This week, listen and discover how to effectively use these hooks in various contexts such as ads, emails, webinars, and call-to-actions to create impactful messaging that drives actionable responses. Discover how to use them in every part of your communication from content creation to teaching to pitching and how that can get you the best traction. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action.  Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotionally and subconsciously driven, and why understanding this is key to driving conversions. I’ll even introduce you to four types of hooks (Identity, Curiosity, Emotional, and Realization) and show you how to implement them in your content to drive action every single time. Whether it's in your business, funnel ads, or emails, these hooks will change the game.  Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic authenticity. Conditioned authenticity is shaped by our environments and past experiences, whereas authentic authenticity comes from our soul's true essence. By understanding and tapping into our authentic selves, we can operate more powerfully in business and life. Tune in to discover how to create a deeper connection with yourself and your audience, and bring about positive change in the world.  If you're looking to build a brand on real authenticity, this is an episode you can't miss. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

The past 8 months of my life have brought some of the hardest challenges I’ve had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore. When I’ve shared about this with peers like James Wedmore and in my mastermind group, I’ve realized I’m not alone. So many of us are navigating massive shifts in business, relationships, health, identity and live itself. And when the clarity goes, it’s easy to feel stuck or even burnt out. But through it all, there are three powerful lessons that keep me grounded. I shared these lessons on social and people loved it. Now, I’m going even more in depth on each one on the podcast. Listen in and learn how to know it’s time to restructure your business, why insecurities can become your superpower, a mind blowing lesson for me that transformed how I see my work, and how to stay out of self-pity and in your power especially when times get tough. If you’re a high achiever, creative, or entrepreneur who feels burnt out, stuck, or unsure of what’s next, you’ll love this episode. Because when you grow your awareness in positive ways, your business will grow in the same direction as well! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game.  Listen in to discover key messaging frameworks, practical prompts and examples, and how to create compelling headlines for webinars, emails, ads, and more. The future is here. You need to be leveraging AI in your business, and one way it can help you is by revolutionizing the way you craft captivating titles that drive engagement and conversion. Tune in to master the art of headlines and elevate your success. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise problem can make marketing simpler and more impactful. Learn why smaller, focused courses can often be created faster and marketed more effectively, and discover strategies to optimize your existing courses to better meet the needs of your audience. Tune in for insights on thriving in business by aligning your offers closely with your audience's most pressing problems. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you? In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Jenna Soard, an expert in course launching and AI branding, shares valuable insights on integrating AI into business and course creation. She unpacks three key strategies for boosting sales and enhancing customer experiences through personalized AI tools. Jenna discusses the revolutionary impact of custom GPTs and how they create tailored learning experiences. She also explores AI's role in personal branding, especially for those struggling to self-promote, and emphasizes the power of video content in modern marketing strategies.