The New Generation Entrepreneur Podcast

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen. Today on the podcast, I'm rerunning the episode where we unpack the 5 key ways to tap into your audience's world and completely transform your marketing. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), why talking from solution makes you irrelevant, how to to bypass ego and resistance, the triggers your audience can't ignore, and the simple mindset check that turns your messaging from "meh" to magnetic. If you've ever felt frustrated that your amazing ideas aren't converting, this episode will change your approach. And your results. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social feed. Today on the podcast, I'm sharing my top predictions for 2026 and the roadmap you need to thrive. Listen in and discover why mid-ticket courses may struggle and how to pivot, turning AI from your rival into your secret weapon, crafting hyper-relevant hooks that stop thumbs in their tracks, why raw, phone-shot authenticity will beat overproduced content, the front-end low-ticket + back-end upsell play that backs your bottom line. If you want to price, package, and message your way through next year's shake-up, this episode is your playbook. Tune in now and get ahead of the curve. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned. Because how you define success has everything to do with whether or not you will be successful. Today on the podcast, we're rerunning and episode from a few years ago where I talked about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One even hit 35,000 followers in just 30 days. Others scored 14,000 views and 200 new followers on a single clip. Today on the podcast… we dive into step three of our new AI-powered content system: how to structure your videos so the algorithm loves you and your DMs and comments light up. Listen in and discover why comments are the algorithm's secret weapon, how average watch time signals success (and how to hold attention), the "trigger call to action" hack that drove 100× more follows. how to spot which topics will go viral next, and what it takes to turn comments into DMs, leads, and real conversations. Ready to set your content on fire? Tune in now and start stacking those wins. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

The secret to growth online isn't fancy graphics or endless posting, it's relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I'm spilling how we built titles from the exact situations our audience lives through. Think beyond "How to beat overwhelm" and into "Three reasons your kids ignore you even when you're yelling up the stairs." Specific. Relatable. Unignorable. Today on the podcast, I break down how we, unearth the true problems your audience faces (not the generic fluff), inject those scenarios into thumb-stopping titles, run a simple 3-step process to spin one story into endless content, leverage numbers and thought reversals ("3 reasons," "5 mistakes," "Unpopular opinion…"), and set up our next move—algorithm triggers to boost watch time (coming in part three). Stop guessing what might work. Use real-life triggers to grab attention and build momentum before you even pitch. Tune in now and discover how to craft viral titles that grow your brand. And don't miss part three where we'll unpack the exact algorithm hacks for maximum reach. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

You ever wonder how some brands just explode overnight? We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we're at 30K. No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system. This week, I'm rolling out a 3-part vlog series to show you exactly how we did it—day by day, behind the scenes. Today (and tomorrow and Thursday!) on the podcast, we're teasing part one: laying the foundation for viral growth by mastering relevancy. Listen in and discover why hyper-relevant titles beat vague topics every time, the formula to craft specific scenarios that stop the scroll, how our AI outperforms ChatGPT for conversion-focused messaging, the secret sauce that turns ideas into thousands of followers, and where to get free, AI access so you can plug it into your own brand. Ready to see exactly how we built this momentum? Tune in, then check out the full vlogs and grab 3 days of AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and dropped an F-bomb or two. One person unsubscribed just because I cussed. And at first I panicked. Then it hit me: I don't want people sticking around for the wrong reasons. I'd rather be disliked for who I am than loved for who I'm not. Today on the podcast we're re-running an episode all about how to lean into who you are, attract your tribe, and get them to know, like, and trust you. Listen in and discover: the 4 pillars of powerful messaging (and why connection wins), how to stand for—and against—the right things without chasing trends, the exact language hack to make your audience feel seen and heard, why sharing your biggest flop (think zero-sale webinar) builds instant rapport, and simple practices to protect your authenticity even when trolls attack. Ready to turn your content into a magnet, not a megaphone? Hit play now and start building real connection. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever feel like you're doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we're revisiting one of our most powerful episodes on letting go to grow. I unpack the four areas where you might be holding on too tight—and how releasing them can ignite real progress. Listen in and discover why handing off control to your team fuels creativity (and saves you hours), how questioning society and industry "norms" frees you to stand out, the secret of sitting in silence to reconnect with your true desires, and how dropping fixed perspectives brings better relationships and sharper focus. Ready to shed the stuff that's holding you back? Tune in and learn how to lighten your load so you can scale up—without burning out. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me." Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts. Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months. You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem. Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections. Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com