
The New Generation Entrepreneur Podcast
You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.
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Latest episodes

May 20, 2025 • 23min
Building a Funnel From Scratch - Part 3: First Results and Adjustments
The results are in from my low ticket funnel, and we made sales on the very first day! Today on the podcast, I dive deep into the initial results, the data I’ve collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable than generating free leads. Plus, I share the importance of making data-driven decisions and our ultimate goal of scaling this funnel to $100,000 per month. If you’re keen on understanding the ins and outs of funnel building and scaling small ticket offers to boost your business, you’ll want to tune into this one! Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

May 13, 2025 • 19min
Building a Funnel From Scratch - Part 2: Building, Plan, and Strategy
Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and the strategic sales funnel that includes order bumps and upsells designed to cover ad costs and potentially profit. I walk you through everything I've done so far—including building sales pages, creating videos, and setting up ads. If you're struggling with high ad costs or unproductive leads, this one is for you. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

May 6, 2025 • 30min
Building a Funnel From Scratch - Part 1: Outline, Product, Problem, Messaging
A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I’m diving into that project with all of you. I’ll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming challenges along the way. Listen in and discover the step-by-step process of developing a low-ticket funnel to tackle rising ad costs, secure warm leads, and ultimately drive sales for my high-ticket programs. This episode is the first installment, and I’ll keep you updated every step of the way. Whether it's just curiosity or something you want to implement in your own business, if you want insight on what creating an entire low-ticket funnel looks like, tune in! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 29, 2025 • 25min
Finding And Using Purpose For Deep Connection And Flow
Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We’re here to enrich lives and help people through their struggles. In this episode, I'm sharing my experiences of losing sight of this and the powerful difference purpose can make. Plus, delve deep into the alignment of passion with business success, exploring the evolution of purpose over time and how it can shift, providing us with new lessons and growth opportunities. Listen in and disover how purpose can evolve and drive you towards passion-driven success, ways to tap into your passion, and how to balance the masculine and feminine energies in your business journey. If you're ready to discover and embrace your true purpose, balancing action with mindful reflection to unlock new levels of creativity and innovation in your business, this one is for you. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 22, 2025 • 24min
What This Online Business REALLY Takes To Make Millions
Sometimes we all need an extra push to take necessary risks in our lives. I took the leap on some massive risks this year, and in this episode of the New Generation Entrepreneur Podcast I'm tackling common misconceptions about the online business world and starting with the importance of treating your business... like a real business. Listen in and discover the blueprint for consistent content creation, why you need to post regularly, the importance of letting your messaging dictate your offers, and different phases of business growth, plus how each stage demands unique approaches and efforts. This is a candid, no-nonsense look at what it takes to thrive in the online business world. If you're ready to embrace the risks and remain resilient but you just need a little extra "kick in the booty" this one is for you. Success is possible with time, effort, and unwavering commitment. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 15, 2025 • 30min
One Of My Greatest Lessons Of The Last 12 Months: Self-Love and Acceptance
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action. If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 8, 2025 • 18min
The Art Of Teaching With Story, Metaphors, and Examples
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but nothing converts. Is it the same for you? In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more conversions. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Apr 1, 2025 • 28min
Unheard Content To 5-Figure Months In 30 Days with Kyle Stanley
Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle shares his journey through the our program. Listen in and discover the strategy that doubled his Instagram following, how he uses our teachings to address ingrained beliefs and offer targeted solutions, the importance of mastering your communication not just in business but in everyday life, ways to boost revenue with low ticket offers, and more. Relatable, relevant messaging build the trust and engagement that lead to sales. If you're still wondering how our program could impact your business, this episode is for you. Connect with Kyle - https://linktr.ee/Drkylestanley Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Join the waitlist for our BRAND NEW program, Built To Convert - https://learn.brandonlucero.com/sales-page Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Mar 25, 2025 • 35min
How To Know When Your Messaging Isn't Converting & What To Do To Fix It
It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you have to go to the root of the problem – your communication and messaging After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you’re not bringing in sales, don’t miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you’ll be able to diagnose whether or not you have a messaging problem, and if you do, you’ll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [LIMITED TIME ONLY] Enrollment for Built To Convert is open! - https://learn.brandonlucero.com/sales-page Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Mar 11, 2025 • 12min
Part 5: Teaching Styles That Sell - The Conversion Messaging Series
Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales. Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to conversions. Instead of merely focusing on offers and pitches, you want to find concepts that resonate with your audience's specific situations. Tune in to learn how to transform your teaching approach! DON'T FORGET TO REGISTER for our FIRST EVER Master Your Conversion Messaging FREE 3-hay Event! learn.bradndonlucero.com/pod Get the PDF worksheet for this episode here: learn.brandonlucero.com/pdf Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com