The New Generation Entrepreneur Podcast

Brandon Lucero
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Mar 11, 2025 • 12min

Part 5: Teaching Styles That Sell - The Conversion Messaging Series

Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales.   Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to conversions. Instead of merely focusing on offers and pitches, you want to find concepts that resonate with your audience's specific situations.    Tune in to learn how to transform your teaching approach!   DON'T FORGET TO REGISTER for our FIRST EVER Master Your Conversion Messaging FREE 3-hay Event! learn.bradndonlucero.com/pod Get the PDF worksheet for this episode here: learn.brandonlucero.com/pdf Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 
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Mar 4, 2025 • 17min

Part 4: Unstoppable Sales and High-Quality Leads - The Conversion Messaging Series

If you want to change your messaging to bring in higher quality leads and more sales… Then you don’t want to miss today’s episode! It’s the 4th part of our 5 part Conversion Messaging Series and I’m going to give you two tools that will immediately help you stand out online today. Yup… if you implement messaging techniques, you’ll see a difference in your business.    Listen in and discover what really helps drive sales, 2 tools to help you implement this in your business today, the three types of trust to build and how these techniques help you, and examples of each type and how to use them in your business    Create connections, remove objections, and discover simple messaging tools to help you bring in more sales now and as you grow.    We’ve talked about how to get more clicks, building engagement, and keeping your audience’s attention → Here’s how to bring in more sales.    Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 
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Feb 25, 2025 • 17min

Part 3: Hooks That Hold Attention On Any Content - The Conversion Messaging Series

In part 3 of our Conversion Messaging Series, I dive into the art of keeping your audience engaged with your content. I'll break down different hooks, the importance of teaching concepts over information, and the strategies to keep your audience engaged.   Listen in and discover ways you can improve watch time, how to ensure viewers follow your call to action, what you need to do to become a better teacher, how to avoid common pitfalls like overwhelming your audience with too much information or diving too deep too soon.    Want to enhance your webinars, videos, and other content to make them more engaging, efficient, and effective? This one is for you.    Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com   
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Feb 18, 2025 • 12min

Part 2: The Most Powerful Triggers That Drive Clicks To Any Title - The Conversion Messaging Series

In the second episode of our series on conversion messaging, I delve into the concept of relevancy triggers. If you want to start crafting compelling content and titles that drive conversions, this one is for you!   Listen in and disocver the four main types of relevancy triggers—identity, problems, benefits, and mistakes—and how to use them to make your content hyper-relevant to your audience, plus practical examples of how incorporating these triggers can increase click-through rates and audience engagement, and more.   Tune in to learn how to implement relevancy triffers to refine your email subject lines, ad headlines, and content titles!   Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com   
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Feb 11, 2025 • 17min

Part 1: Discovering The Gold Mine Of Engaging Topics - The Conversion Messaging Series

Welcome to the first episode in our new five-part series on conversion messaging! In this episode, I'll explore how to identify compelling topics and craft powerful titles that attract clicks and views.   Listen in and discover the importance of focusing on the decision-making part of your audience's brain, avoiding common mistakes like irrelevant topics or misleading survey data, and how to address people's concerns in your messaging.   Want to transform your knowledge into effective content, and discover how to choose and structure topics that resonate and convert? Tune in!   Get the PDF and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 
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Feb 4, 2025 • 19min

Major Marketing Mistakes #4 and #5: Marketing vs Offer and Paid Vs Organic? Let the Battle Begin!

To wrap up this series, I'm tackling TWO major marketing mistakes that can hinder your business growth and settling the score once and for all. If you're struggling to move from initial revenue stages or feel stuck, you're probably making these. Mistake number four is not differentiating between your marketing and your product offer. Mistake number five is thinking you must choose between paid or organic marketing. Listen in and discover how to meet people where they are, the importance of addressing their immediate wants rather than overwhelming them with product specifics, and how to boost your campaign's reach and efficiency by combining paid and organic content.  If you're looking for the key to more effective marketing, this episode is for you. P.S. Our BRAND NEW 3-Day Conversion Messaging Event is coming soon! Stay tuned for a new series leading up to the training... Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 
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Jan 28, 2025 • 20min

Major Marketing Mistake #3: Over Teaching on Webinars and How To Fix It!

Discover the hidden dangers of overloading your audience with too much information in webinars. Learn how excessive teaching can diminish engagement and hurt sales. The key to success lies in building trust through relatable stories and relevant concepts. Find out practical tips for creating demand and keeping your audience excited. Simplify your approach to create a genuine connection and elevate your presentations!
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Jan 21, 2025 • 20min

Major Marketing Mistake #2: Evergreen vs Launching

I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I'm ending that debate by sharing my experiences and insights from using both models over the past two years in our business. Listen in and discover the pros and cons of each strategy and how we've successfully integrated both to create powerful and profitable business models.  By combining launches with evergreen strategies, we've maximized our revenue and improved our overall business operations. Stay tuned to learn why mastering both could be the key to unlocking your business's full potential.   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 
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Jan 14, 2025 • 18min

Major Marketing Mistake #1: Talking Root Cause and Solution Too Soon and How To Fix It

We're kicking off the year with a new podcast series, and in this first episode, we'll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away. Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs that indicate this issue, and strategies to shift from explaining and convincing to persuading. By focusing on symptoms rather than root causes and crafting self-diagnosing content, you can actually enhance your audience's engagement and make your content more effective. We have four more common marketing mistakes to go, and I'll tell you how to avoid them all. Don't miss out! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 
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Jan 7, 2025 • 27min

Creating Demand When You Teach By Using Concepts And Kicking Tutorials To The Curb

Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information.   Learn how to add value, build connections, and create demand using metaphors, analogies, and stories. With over seven-figure launches and thousands of students, I've refined these techniques to revolutionize your approach to webinars and sales.   Tune in to discover the new way to thrive in business, entrepreneurship, and life by leaning into who you are and what you love.   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

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