The New Generation Entrepreneur Podcast

Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you’ll run for evergreen funnels. In fact, you’ll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work!    Personally, I like having both evergreen and live launches to grow my business (I’ll share more about this on the podcast). But you won’t be hearing from just me. Today, I’m sitting down with my ads manager, Terrell Brown, to share how you can run successful ads for evergreen content right now.  Listen in and discover what evergreen content is and how to look at it from an ad perspective, the major difference between launch ads and evergreen ads, examples from clients with conversion numbers and common mistakes to avoid, and how to never get stuck with ads that don’t work.   This interview is packed with helpful information to get your ads up and running with success! Hey, even I learned something new in this episode. Terrell shared a secret technique he uses on our ads that I had no idea about.    Can’t wait to hear your takeaways!    You can download his FREE Course Creator Calculator here – https://www.ecommandcoffee.com/coursecreatorcalculator   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need to drive sales in business. Know - like - trust is just one of them.   Ready to learn how you can build the trust you need to drive sales in your business?! I’m sharing each one in detail in this episode. Listen in and discover each of the three types of trust you need, exactly how to build each one, the type of content to create, and stories, metaphors and examples along the way. You’ll even learn why delivering too much “how to” content is hurting your trust building (aka your sales). If you want more sales, this episode will help you build demand and trust with your audience so you can consistently scale your business with solid content.   These are my go-to exercises to help clients get their funnels to start working, their ads converting, and so much more.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

When you know where to look, you’ll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience.  There are patterns everywhere. Some help you get the results you want in life and business, others keep you from it. But, for me, noticing and learning from these moments is incredibly important.   Recently, something happened to me that helped me break through a pattern I just couldn’t find my way out of. What helped? Memories. In this episode, I’m going to discuss how you can use memories to learn vital lessons in life in business. Tune in and learn how to access and learn from your memories, why it affects your life and business, ways to deal with the past while living in the present, and what’s recently happened in my own life and how I’m using it to grow.   When it comes down to it, memories are a part of your present moment… and, yes, I do get a little “woo woo” in this episode. Fair warning! But what’s recently happened has helped me experience a great deal of healing, growth, ah-has, and clarity, and I just have to share it with you.    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE TRAINING] Generate Demand That Drives Sales. Register here - https://learn.brandonlucero.com/org-engaging-sales-optin    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing unhealthy dynamics being formed and changing the situation for better results. If I’m being honest, it’s been a tough year for me. Many of you are sharing that it’s been a year of disruption, and you’re not alone!   In this episode, I’m diving into how you can change the situation, take your power back, and create the results you want. Listen in and discover how to recognize patterns both positive and negative, the first question to ask when you notice a negative pattern, ways to shift dynamics to create what you truly want, and stories and examples along the way of how I’m doing this in my own life and business!   The cool thing is, once you bring healing or shift the dynamic, you’ll notice other areas in your life improve exponentially. This can look like more peace and healing in your home or even more effective work being done in your business. While we’ll never reach perfection, you will find more wholeness and healing in the process, and this is what I’m all about!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I used to think positivity was the best thing for success and happiness, but then I spoke with personal development expert Brad Bizjack. My mindset completely shifted. Instead of focusing on finding the positive and, likely, bottling up or ignoring emotions… it’s essential to move through them.   This is what we’re diving into on this episode! Discover how to rewire your mind for more healing, happiness, and success when you tune in. You'll also discover the surprising reason it can be so difficult to let go of a limiting belief, signs of glorified avoidance and toxic positivity and ways to avoid each, how to truly align your energy with what you want, and the consequences of bottling up your emotions and, instead, an effective way to move through them.   If you feel like you’ve got all the right strategies, but the business “wins” just aren’t adding up like they seem to be for others, this interview is for you! Brad went from 90k in debt after to a multi-million dollar business, and he’s here to share exactly how it happened with mindset shifts that led the way.   [FREE] 5-Day Mindset Challenge. Register here - https://brandonlucero.com/brad    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @bradbizjack! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Discover the power of effective call-to-actions (CTAs) to boost your leads! Learn about three impactful CTAs that can elevate your ads, content, and emails. Each strategy is broken down step-by-step, with practical examples to inspire implementation. Plus, there's a special free resource to help you take action! Don't miss out on aligning your content with these dynamic CTAs for maximum engagement.

Jill Coleman, a successful entrepreneur who scaled her business from zero to seven figures, shares her journey and strategies. She discusses the 6 S's of social media content that helped her resonate with audiences. Jill delves into the importance of authentic storytelling and connection, emphasizing that people want to feel understood rather than just smart. She also highlights the balance between vulnerability and leadership, underscoring the need for unique coaching methodologies in the competitive health and fitness market.

Effective messaging is the secret sauce for online entrepreneurs. Discover five signs that indicate your communication is broken and how to fix them. Learn why understanding your audience's real problems is crucial for engagement. The 'that's me effect' highlights the power of relatability in your messaging. Delve into building trust with your audience to boost sales. By the end, you'll be equipped to identify messaging issues and implement solutions, allowing your content to truly resonate and convert.

One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it’s converting at the average rate, at the most, 5 people will buy.   Yes, you can increase this conversion, but your goal is to reach the average numbers first and to do this you must create more demand and overcome objections. This is exactly what I’m sharing on this episode of the podcast! My favorite process for bringing in more buyers – and my students love this process, too. Listen in and discover what people really need to trust and believe to purchase, what “teaching” should look like, behind the scenes of a sales call with me, and a complete walk through my favorite objection-busting process.   Want to bring more buyers into your funnels? Become great at dealing with objections. In the episode, I even share helpful questions I ask on sales calls to help people through the decision making process and bust through common objections! After listening, you can use this process right away in your own business and I can’t wait to hear how it goes.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re able to see what to focus on, what’s working, what’s not, and not only how to bring in sales… but how to bring in MORE sales. Unfortunately, most people starting out don’t know how to look at the numbers for their webinars, launches, or funnels.   And, while you may have to do a bit of creative work when you’re just starting out, you still need numbers to guide you on the way (otherwise, you waste precious time and money), which is exactly what I’m breaking down on this episode of the podcast. Listen in and learn what numbers and data to look at when, how to read the numbers to create effective content, a behind-the-scenes look at how we read numbers in our business, and how to know what’s working, what’s not, and when to test. With the right information and numbers at hand, you can tell if what you create is what your audience wants, if it will convert, and if you’re teaching in the most effective way. This is the simplest way to read, monitor, and measure so you can get the results you want in your business.   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 13th to answer questions about what numbers you should be looking at in your business. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com