Having a Unique Product Doesn’t Mean Sales But This Does
Jan 30, 2024
Discover why having a unique product doesn't guarantee sales in this podcast. Learn about the importance of effective communication, problem-solving approach, and building trust with your audience for higher conversions. Gain insights into creating engaging messaging, connecting with your audience, and mastering ad messaging for sales success.
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insights INSIGHT
Uniqueness Doesn't Guarantee Sales
Having a unique product alone does not guarantee sales. It's crucial to communicate effectively and understand your audience's needs to drive conversions.
question_answer ANECDOTE
Brandon's Messaging Success
Brandon explains that his success as a messaging expert isn’t due to his unique product but rather how he communicates it. His teaching style and energy attract clients.
volunteer_activism ADVICE
Focus on Communication
Prioritize effective communication techniques over merely being unique. Understand your audience's problems and tailor your messaging to resonate with them.
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Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and zero sales and this might be something you've experienced as well.
Instead of focusing on your product and being “unique”, try the communication techniques I’m sharing in this episode of the podcast. Listen in and learn why you may have a unique product that isn’t selling well, how to stop the scroll and get sales, what’s necessary to understand about your audience for higher conversions, and the three communication tools I use to create engaging messaging. I don’t just list the tools in this episode, I give detailed stories and examples so you can implement these steps in your own business ASAP. Start your journey of creating your own unique communication with these tools today!
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.
[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz
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