The Mistakes Killing Your Course Sales In 2024 with James Wedmore
Jun 4, 2024
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James Wedmore, with $80 million in online course sales, and Brandon Lucero discuss how to build a million-dollar business in 2024. They highlight common mistakes, testing offers, content creation tips, and actionable steps to avoid pitfalls. Emphasizing aligning course offers with customer needs and the importance of selling over perfect content delivery for success.
Crafting irresistible offers by understanding audience pain points leads to successful sales.
Effective offers address specific problems individuals seek solutions for, bridging the gap to desired outcomes.
Market-focused offers tailored to customer needs differentiate businesses and drive sales growth.
Deep dives
Understanding Audience Needs for an Irresistible Offer
Crafting an irresistible offer requires understanding what the audience truly wants, not just what they need. By identifying the unwanted experience or problem individuals are facing, a successful offer addresses this pain point with a solution that resonates. Avoiding the mistake of trying to justify the price with the value, the focus should be on presenting the offer as exceeding the perceived value, making it an irresistible opportunity.
Positioning the Offer: Solving Specific Problems
Effective offers are centered around addressing specific problems that individuals are actively seeking solutions for. By positioning the offer to bridge the gap between existing challenges and desired outcomes, businesses can create compelling value propositions. Craft offers that speak directly to the prospect's wants and needs, presenting solutions that align with their goals and aspirations.
Creating a Market-Focused Offer with Clear Value
Developing a market-focused offer involves tailoring solutions to meet the specific needs and desires of the target audience. Rather than selling based on personal interests or skills, successful offers prioritize customer demands and aspirations. By aligning the offer with what customers truly want at an advantageous price point, businesses can differentiate themselves and drive sales growth.
Importance of Persistence and Problem-Solving
The podcast emphasizes the importance of persistence and problem-solving in business. It discusses the difference between giving up when something doesn't work versus persistently trying to improve and solve the issue. It highlights the value of analyzing failures to refine offers and strategies rather than abandoning them. By showcasing a personal story of perseverance and dedication, the episode underscores the necessity of continuously working to enhance one's business approach.
Focus on Revenue-Generating Activities
Another key insight from the podcast revolves around focusing on revenue-generating activities. It warns against getting engrossed in tasks that do not directly contribute to revenue growth. The episode stresses the significance of monitoring actual revenue generated rather than secondary indicators like email list growth. By prioritizing activities that lead to revenue or are closely linked to financial success, the podcast advocates for a strategic and outcome-oriented approach to business operations.
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore.
If you don’t know James, his online course business has over $80 million in sales, he has over 15 years of experience in entrepreneurship and he’s joining me to discuss exactly what we’d do, step-by-step, to build a million dollar business in the next 12 months. Listen in and discover common mistakes we made that kept us from growing (and what to do instead), how to test offers before building out your full program, what type of offer to start with, and how to create content that truly connects with your audience.
Honestly, the things we share on the podcast and what we’d do today are VERY different from what we did when we got started. If you haven’t yet hit $100,000 or $250,000, you’ll love the actionable steps we give you to avoid mistakes and move forward to crush your goals.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @jameswedmore! Thank you for supporting the show.
[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc