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The New Generation Entrepreneur Podcast

The Mistakes Killing Your Course Sales In 2024 with James Wedmore

Jun 4, 2024
James Wedmore, with $80 million in online course sales, and Brandon Lucero discuss how to build a million-dollar business in 2024. They highlight common mistakes, testing offers, content creation tips, and actionable steps to avoid pitfalls. Emphasizing aligning course offers with customer needs and the importance of selling over perfect content delivery for success.
01:08:31

Episode guests

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Quick takeaways

  • Crafting irresistible offers by understanding audience pain points leads to successful sales.
  • Effective offers address specific problems individuals seek solutions for, bridging the gap to desired outcomes.

Deep dives

Understanding Audience Needs for an Irresistible Offer

Crafting an irresistible offer requires understanding what the audience truly wants, not just what they need. By identifying the unwanted experience or problem individuals are facing, a successful offer addresses this pain point with a solution that resonates. Avoiding the mistake of trying to justify the price with the value, the focus should be on presenting the offer as exceeding the perceived value, making it an irresistible opportunity.

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