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The New Generation Entrepreneur Podcast

What Authentic Connection Really Is And How To Build It

Jul 2, 2024
Learn how to build authentic connections with your audience through messaging strategies that focus on connection content. Discover how to overcome messaging struggles, authentically show up online, and connect with your audience on a deeper level. Building authentic connection in content creation and marketing is key to taking your business to the next level.
44:14

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Quick takeaways

  • Authentic connection in content helps deepen 'know, like, and trust' factor for effective communication.
  • Validating audience pain and emotions through relatable content builds trust and rapport.

Deep dives

The Four Areas of Focus In Messaging

Educational/how-to videos, thought reversal content, self-identifying content, and authentic connection are the key areas of messaging discussed. Teaching valuable lessons, shifting perspectives, allowing self-identification with messages, and emphasizing authentic connection are essential for effective communication.

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