What Authentic Connection Really Is And How To Build It
Jul 2, 2024
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Learn how to build authentic connections with your audience through messaging strategies that focus on connection content. Discover how to overcome messaging struggles, authentically show up online, and connect with your audience on a deeper level. Building authentic connection in content creation and marketing is key to taking your business to the next level.
Authentic connection in content helps deepen 'know, like, and trust' factor for effective communication.
Validating audience pain and emotions through relatable content builds trust and rapport.
Deep dives
The Four Areas of Focus In Messaging
Educational/how-to videos, thought reversal content, self-identifying content, and authentic connection are the key areas of messaging discussed. Teaching valuable lessons, shifting perspectives, allowing self-identification with messages, and emphasizing authentic connection are essential for effective communication.
Connection Content: Likability Leads to Sales
The importance of likability for making sales is highlighted. People need to like you in order to buy from you, emphasizing the significance of connection content that deepens the 'know, like, and trust' factor. The focus is not on changing oneself to be liked but on being authentic to attract the right audience.
Acknowledging Pain and Validation in Content
Acknowledging and validating audience pain and emotions in content creates a safe environment for connection. Making individuals feel heard and understood by relating to their experiences helps build trust and rapport. Sharing personal stories to show vulnerability and authenticity further strengthens connections with the audience.
Values, Identities, and Beliefs: Building Subconscious Connection
Shared values, identities, and beliefs create subconscious rapport, connection, and trust with the audience. In the context of branding, authenticity and self-identification play crucial roles in building a deeper connection. Encouraging individuals to remember who they are and align with their values enhances the connection with the audience.
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Building Authentic Connection in Content Creation and Marketing Strategies
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content.
Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what’s connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you’ll discover how to build connection in your content.
This will help you break through some of your fears, and I can’t wait to hear your thoughts!
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