The New Generation Entrepreneur Podcast

The Art Of Diagnosing In Your Marketing And Messaging

11 snips
Jul 16, 2024
Discover the messaging tool to speak directly to your ideal client, identify relevant content your audience will love, get detailed in messaging, and build trust for more consistent sales. Learn how to diagnose audience problems and guide them to your solution, avoiding over-teaching and overwhelming them. Explore the power of being specific in marketing and messaging to make content resonate with a broad audience.
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ADVICE

Speak to a Specific Audience

  • Use self-identifying language in your content and titles.
  • Speak to a specific group and address their unique problems for better engagement.
INSIGHT

Building Trust

  • Diagnosing helps people recognize they have the problem you solve.
  • Build three types of trust: trust in your ability, their ability, and trust in you as a person.
ANECDOTE

The Tenth Doctor Analogy

  • Imagine seeing ten doctors for a recurring stomach ache, but none can diagnose it.
  • The tenth doctor immediately identifies your specific pain, building instant trust and desire for their solution.
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