18min chapter

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The Art Of Diagnosing In Your Marketing And Messaging

The New Generation Entrepreneur Podcast

CHAPTER

The Power of Diagnosing in Marketing and Messaging

This chapter discusses the strategy of using self-identifying language in marketing and messaging to make audiences feel understood and relevant, ultimately building trust and engagement. It highlights the significance of specificity and addressing specific problems to trigger self-diagnosis, drawing parallels to a doctor diagnosing a patient's symptoms.

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